My Age of Investment

   "3000! Darren, we have pre-sold a full 3000 Model S now!

  San Francisco, New York, Seattle... Tesla's direct stores in various cities are crowded with users who come to test drive and order cars. Everyone loves this amazing car.

   Oh, by the way, as well as your ad video, the number of views on YouTube has exceeded 150 million. "

   Straubel walked into Xia Jingxing's office with a face full of joy, and then the whole person danced with excitement, and his mouth never stopped.

  Xia Jingxing looked at Straubel with a smile. After all these years of acquaintance, he had rarely seen the other party be so rude. It seemed that he was indeed too happy.

   "This sales result has surpassed the Roadster, and it took us only three days to get all this.

   There is still one year of sales, and we may be able to complete the sales target of 10,000 units, even 20,000 units or 30,000 units. It is not impossible. "

   As he spoke, Straubel fell into longing for a better future.

  Xia Jingxing smiled, then waved to Straubel.

   It was only at this moment that Straubel came to his senses, and he was delighted to patronize himself. He hurriedly took two steps forward and handed it to Xia Jingxing without handing over the documents to the boss. .

   took over the document, Xia Jingxing took it in his hand and checked it carefully.

  3000 ModelS orders, all versions are available, the total order value is 272 million US dollars, and the average value of each order is 90,700 US dollars.

   "Basically they are all mid-to-high configurations booked?"

  Xia Jingxing looked up at Straubel and asked.

   "Yes, you will understand when you look down."

   Straubel played a riddle, Xia Jingxing smiled, didn't care, and continued to look down.

  Xia Jingxing quickly understood the reason.

  3,000 ModelS orders, 1,500 of which used car purchase coupons.

   "That is to say, among the ModelS reservation users, the old Roadster owners account for half?"

  Straubel smiled, "Those guys are very rich, they never care about the price when buying a car, most of them are booking the highest configuration version ModelSP85D."

  Xia Jingxing knows everything in his heart, and old users have a lot of support for Tesla!

After taking a few more glances, Xia Jingxing put down the document in his hand and said, "We have only 2,450 old users in total, and now more than 60% of them have purchased Model S. What is the situation with the other 40%? Have you investigated? "

  Straubel was stunned for a moment, and then said: "I'm definitely still thinking about it, no matter what, the Model S is a big thing with tens of thousands of dollars or even hundreds of thousands of dollars, and it's normal to think about it for a few days.

   Moreover, Roadster owners are not all rich, there are some middle class, many of them are employees of Silicon Valley companies. "

  Xia Jingxing nodded lightly, "You're right in your analysis, maybe you're still hesitating, or maybe you're out of money.

   However, no matter what the reason is, we have to dig out the value of the remaining nearly 1,000 car purchase coupons and convert them into 1,000 new car orders. "

   Straubel nodded: "I understand that this part of the order will definitely not be given up."

  Xia Jingxing continued: "Even if these potential orders are converted into formal orders, there are only 4,000 orders.

   Remember our goal of at least 10,000 pre-market orders before the first cars are delivered.

   Now that the Model S has just been put on sale, it is the best time to promote it. It cannot be delayed, because the sales growth will slow down as it goes on.

   Unless the Model S is upgraded, it will be difficult to get a second spring. "

  Straubel listened attentively, looking at the boss's serious appearance, his previously joyful mood gradually calmed down.

  To say who Straubel admires the most, must be the boss in front of him. He is full of various entrepreneurial skills, can raise funds, understand strategy, and can sell...

   Don't look at him as the CEO of the company, but if he really wants to leave the chairman's various support and guidance, it must be very difficult for him to manage Tesla alone, or even impossible.

   Therefore, he basically listened to Xia Jingxing's opinions and orders.

   After guiding Straubel for a while, Xia Jingxing called him out, and then he sat alone in the office and meditated.

   After Tesla received capital injections from Daimler and Toyota, his personal and Vision Capital’s shareholdings declined.

   Individual shareholding ratio dropped from 17.78% to 16.35%, still the largest individual shareholder;

  Envision Capital's shareholding ratio dropped from 45.02% to 41.39%, and it is still the largest institutional shareholder;

   If the two are combined, he currently holds a total of 57.74% stake in Tesla.

   If there is no accident, this shareholding ratio will be maintained until the official IPO listing.

   Even if the listing dilutes part of the equity, the shareholding ratio should be maintained at about 50%.

   However, controlling Tesla solely from the shareholding structure does not guarantee that he will effectively control this future new energy vehicle giant in the long term.

   Because over time, and countries have defined the new energy industry as an emerging strategic industry, the importance of Tesla will gradually become prominent.

  According to Lao Mei's urination, it is estimated that he will be cut again.

   So he is now thinking about whether to speed up Tesla's product iteration.

  If he is willing to spend money, Tesla will definitely develop faster in this life than Tesla under Musk's control.

   In fact, he has made an assessment himself. Like Facebook, Tesla in this life has been ahead of the previous life by one to two years.

   If the speed of development is accelerated, will it suppress the living space of Fuxing Auto and its domestic auto peers?

  Xia Jingxing felt that he had to keep his hands, because Tesla was at most a godson, and Fuxing Automobile was the real son.

   Now Tesla has mass-produced the second car, and Fuxing Auto has not even seen the prototype of the first car, and its development speed has lagged far behind Tesla.

   If he does not support Tesla and intentionally slows down its development speed, then a new question will arise, will it give Nikola a chance to overtake?

  For now, Tesla is still ahead of the Nikola generation, but it’s hard to say what will happen in the future.

   Ideally, Tesla would naturally overwhelm Nikola without threatening the survival of the revival car.

   But it needs to master the heat, and at the same time speed up the development of Fuxing Automobile.

  Xia Jingxing thought about it carefully and felt that most of the problems were still with Fuxing Automobile.

   If Fuxing Auto does not keep up with the speed, even if he does not actively help Tesla and let it develop freely, it may leave Fuxing Auto farther and farther.

   When Tesla goes public next year, financing channels will also be opened, and development will enter a fast lane.

   However, the ramp-up of production capacity is a big difficulty, and it is not so easy to overcome.

   At the same time, even if Tesla goes public, it still needs to raise tens of billions of dollars in order to truly stand up and make a profit.

   In the previous life, Tesla did not live a happy birthday until it settled in the magic capital. Before that, there were news of bankruptcy and selling out every three days.

   After deliberation, Xia Jingxing finally decided to take one step at a time and formulate Tesla's support strategy according to the development of Fuxing Automobile.