My Age of Investment

   Chapter 1330 The countryside surrounds the city

   Governor Ma did not immediately give Xia Jingxing a definite answer, and he still did not support the development of new energy vehicles.

   His answer to Xia Jingxing was that he needed to discuss with the rest of the team before making a decision.

   Xia Jingxing also expressed his understanding. After all, Wuling Motors is very important to the city of Liucheng, and it is also important to Gui Province.

  Xia Jingxing took a car to the hotel where Liucheng arranged to stay, and had lunch with a large group of people including Governor Ma, the prefect of Liucheng, and the management of Wuling.

   In the afternoon, Xia Jingxing proposed to visit the factory of Wuling Motors.

Governor Ma and the prefect of Liucheng happily agreed, and at the same time they did not accompany them any more, because they had already seen that although Xia Jingxing was young, he did not pay much attention to ostentation, and the other party really came to visit Wuling with a low profile. The idea of ​​a car, do not want to make too much fanfare.

   Governor Ma also quickly realized that he seemed to be doing something wrong. What if Xia Jingxing came to Liucheng to inspect Wuling Motors too much and was seen by other brother provinces and cut him off?

   This is not uncommon, and now attracting investment is also very introverted.

  Therefore, the task of accompanying Xia Jingxing to visit the factory in the afternoon fell on Shenyang, General Manager of SAIC-GM-Wuling Company, and He Century, Chairman of Liucheng Wuling Group.

   Although the names of the two companies carry the word Wuling, they represent different companies.

   SAIC-GM-Wuling is a joint venture that produces and manufactures Wuling Motors, while Liucheng Wuling Group is a minority shareholder of the former, and is also a supplier of various parts including engines to Wuling Motors.

It is equivalent to the original Wuling Group being divided into two parts. The vehicle assembly and manufacturing business has become a joint venture company. The old Wuling Group has been weakened and turned into a company engaged in auto parts. Non-mainstream car business such as booth cars.

However, Liucheng Wuling Group is supervised and controlled by the Guizhou Provincial Government-owned Assets Supervision and Administration Commission. It is an authentic local government-run enterprise. supply chain companies.

   At the same time, the car brand Wuling is still in the hands of Liucheng Wuling Group, and SAIC-GM-Wuling has only obtained the authorization to use the brand.

   After arriving at the factory, Xia Jingxing put on a hard hat, and then followed two corporate executives into the modern factory and began to visit the automobile manufacturing assembly line.

  Shenyang Sideband Roadside introduced: "Wuling Motors now has two production bases in Liucheng and Daocheng, just one south and one north, which can each radiate half of China, and supply chain management is more efficient.

   Liucheng headquarters, where we are now, has just completed the second-phase expansion project. The park covers an area of ​​892,000 square meters and has three manufacturing plants in the east, west and engine.

   Among them, the east and west factories have modern production workshops with stamping, car body, painting and final assembly as the main body, and fully implement the global manufacturing management system of General Motors...”

  Xia Jingxing listened as he walked, nodding his head from time to time.

   GM's shareholding has indeed brought great changes to Wuling Motors, especially in the management system and technical standards of automobile manufacturing.

  Although these things are nothing new in the United States, they are still some advanced management methods when they cross the ocean to China.

"Last year, despite the sharp decline in sales in the entire mini-car market, Wuling Motor's sales rose against the trend. The total domestic annual sales reached 647,296 units, an increase of 17.9% compared with 2007, and it has won the domestic mini-car market for the third consecutive year. Car company sales champion.

The    Wuling brand's sales volume accounted for 60% of GM China's nearly 1.1 million vehicle sales last year, and helped GM lead other multinational automakers for the fourth consecutive year.

   Among them, the Wuling Zhiguang, the first mini-commercial vehicle that we independently designed and developed, exceeded 400,000 units in production and sales in 2008. It is the single-platform model with the fastest growth in the Chinese auto market and the largest domestic sales volume.

  Wuling Rongguang was launched in the middle of last year, and it has achieved good results with monthly sales exceeding 10,000 units. "

  …

  Xia Jingxing asked curiously, "Where is Wuling Hongguang?"

  Shenyang smiled, "This car is still under development and will not be available until next year."

   The magic car that sold one in six seconds will not make its debut until next year, Xia Jingxing was a little disappointed, he had planned to test drive it.

  If the test drive experience is good, just bring a car back to the Magic City, and drive it to the Bund for a ride if you have nothing to do. The temperament will definitely hold those supercars on the bad streets.

   In the future, the media or passers-by will accidentally photograph the gossip news of "Mr. Xia drives his car to visit the magic capital". If Wuling Hongguang's sales do not increase by 10% and 50%, he will be sorry for his spokesperson.

  In the future, after the autonomous driving business is on the road, Wuling Hongguang can also be used to refit it into a test car, making the name of the car more popular.

  As a popular domestic car brand in the eyes of young people, Wuling is sometimes too low-key, and it is not as good as those vulgar fans who can do marketing.

   Now, Honor mobile phones have begun to plan to sink into the market of college students and young people. In the future, Wuling will strive to be the first car for young people.

   Just when Xia Jingxing fantasized about the glorious moment of Wuling Hongguang in the future, Shenyang said again, "Mr. Xia, do you feel that Wuling's car brand positioning is too low-end?"

  Xia Jingxing first shook his head, then nodded again, and said, "Objectively, Wuling's brand positioning is indeed low-end, but this does not prevent it from becoming a respected and beloved domestic car brand."

   This is the first time Shenyang has heard a rich man commenting on Wuling Motors, and looked at Xia Jingxing with a surprised expression. Isn't it a business compliment?

   But then he thought about it, Xia Jingxing, as the richest man in Asia, didn't need to flatter him, the general manager of a small factory.

   He Shiji said: "Mr. Xia, our peers in the industry have always looked down on us, Wuling, because they feel that our technology is low and our profits are low.

   In their eyes, Wuling is not a car company, but a little stronger than a motorcycle company. "

  Xia Jingxing smiled disdainfully, "They know shit, the strategy of encircling cities from the countryside is still applicable in China."

   Shenyang and He Shiji looked at each other, both were interested and wanted to hear what Xia Jingxing had to say.

  Xia Jingxing smiled and said, "Cars are just like mobile phones, the more you sell, the more users.

  The scale of users expands, which is amazing. The ecology of the car system, the collection of automatic driving data, etc., have advantages over other car manufacturers. "

   Xia Jingxing didn't say one more thing. After the sales of automobiles soared, the supply chain such as batteries, motors, and chips will also be sold.

   It doesn’t matter if the vehicle business makes less money, the key shipments must be large enough.

  Fuxing Industrial Group grasps the terminal equipment in one hand and the industrial chain in the other. The two businesses can provide mutual support and profit back.

  Shenyang smiled and said, "Mr. Xia, are you treating cars as the Internet industry?"

   "The future development trend of automobiles is continuous intelligence, which can be regarded as a technology company. Whoever masters the new technical standards and underlying architecture will be the new car king."

   Speaking of this, Xia Jingxing suddenly thought a long way. If Wuling sells 1 million new energy vehicles a year, it means that there are 1 million more users in the Hongmeng vehicle system.

   Whether it is an Internet or an operating system, how can you play without users and market share?

  Wuling doesn't look cheap, it doesn't seem to be in the market, but it can't be sold well. It is very suitable as a marketer for companies such as Hongmeng Vehicle System, Ningde Times, and Fuxing Semiconductor.

   Shanzhai smartphone helps Android fight against the mighty Wisdom Fruit and IOS system. The combination of Wuling + Hongmeng vehicle system is also a sharp sword that can split the era of new energy vehicles.

   Of course, transforming Wuling into a new energy vehicle manufacturer and continuing its sales miracle in the era of fuel vehicles is a long way to go, and it will take a lot of effort.

   (end of this chapter)