My Age of Investment

   Chapter 1427 Tech Football

   In the next few days, Xia Jingxing went to the court to inspect the main players who were training.

   The dog-blood duo had a devastating blow to Liverpool, not just talking about it.

   A few months ago, two guys who were cash-strapped sold future midfield maestro Xavi Alonso to Real Madrid for 35 million euros.

   At the same time, Real Madrid also spent 80 million pounds to buy Cristiano Ronaldo from Manchester United.

   With Ramos, Benzema and other players, the second phase of the Galaxy Battleship project has started.

   However, Xia Jingxing took a look at the list of main players in the five major leagues, and he still caught a lot of young players who were not in their early stages.

  For example, Bell and Modric, now they are playing for Tottenham, it won't take much effort to dig them.

   However, there is no rush to tap potential superstars. The most urgent task is to reorganize the Liverpool club, formulate a development strategy, and then hire a good coach according to the actual situation, and build a brand-new team around the coach.

  Xia Jingxing himself is half a bucket of water for football. Professionals have to be hired. At most, he can give advice to the head coach.

   In fact, you shouldn't make suggestions, it will make the head coach feel difficult to do, but Xia Jingxing has such a good eye for "knowing people", it is not necessary and a bit wasteful.

   After watching the training for a while, Xia Jingxing returned to the conference room with a mighty group of Liverpool club executives.

   In the past few days, these executives have been very well behaved. Before they could understand Xia Jingxing's true thoughts, they were all earning performance in front of the new boss. Basically, they did what Xia Jingxing said.

   After scanning the executives who were sitting at risk, Xia Jingxing slowly said, "After these days of contact, I have basically grasped the situation of Liverpool Club.

  The team's performance is very bad now, and its ranking in the league standings has slipped to 7th.

The reason for this situation is that, on the one hand, the team lacks funds. When signing players in the summer, they only know how to sell players without adding new blood. On the other hand, the team's ethos is not very good. If the team goes bankrupt, what will happen to their own destiny, where will they train and compete with peace of mind?

   Of course, I don't mean to accuse anyone, this is a mess left by the previous boss.

  The general environment is like this, everyone has the heart to cheer up the club, but it can’t help the general trend. "

  Braun and other management nodded in succession. The new boss is so understanding. He is so right.

   However, the group of people were not happy for too long, only listening to Xia Jingling's words changed the direction: "Since I am now the new owner of Liverpool, everything needs to change.

  From today onwards, from the management of the club, to the players, to the support staff, the new assessment standards must be followed.

   There is still half a year before the end of the 2009-10 season, which is half a season.

   I hope to see a different Liverpool in the next half season!

   Of course, the competitive performance is the most intuitive manifestation of change. I need the team to enter the top four in the league and guarantee a ticket to the Champions League.

  If we can’t play the Champions League, it will cause a lot of trouble for our signings next summer. "

   Speaking of this, Xia Jingxing turned his attention to Rafael Benitez, who is currently the coach of Liverpool.

   This is also a famous coach. In the second year of coaching Liverpool, he staged the Istanbul miracle and won the Champions League trophy. He is known as the "tactical master".

In the past five years as a coach of Liverpool, Juventus, AC Milan, Barcelona, ​​Inter Milan, Arsenal and other well-known teams have all fallen under his lineup. Last season, Liverpool has begun to decline. , But under the leadership of Benitez, they still shaved Real Madrid's bald head 5-0 in two rounds in the Champions League and defeated Manchester United 4-1.

   For Liverpool fans, this is a meritorious coach.

  Xia Jingxing, as the new boss, kills the meritorious coach when he comes up, and the little favor that fans have for him may very well disappear without a trace.

   Therefore, for the time being, I have to stay in Benitez for half a season, and then decide whether to kill the opponent depending on his coaching performance.

  If the coaching performance is poor, there are good reasons to kill the opponent.

   And when the season is over, it will be more convenient to sign and rebuild the team.

   Xia Jingxing's impression of this famous marshal can only be said to be neither good nor bad, after all, the other party has also been brilliant, but he always feels that the other party has been going downhill.

   In the back, he bowed his waist for five buckets of rice, and was invited to Jinzhou to teach by Tear Onion's father, which gave people a feeling that the worse he was, the worse he became.

   Facing Xia Jingxing's gaze, Benitez nodded and said, "Mr. Xia, I will try my best."

  Xia Jingxing smiled at him, and didn't say more, they were all smart people, and they understood it at one point.

   Then, Xia Jingxing turned his attention to a group of executives who were a little nervous.

   A key gentleman like Benitez doesn't mind giving him another chance. Naturally, he won't make a big change to the club so soon. The next transition needs the help of these local snakes.

   Wait until you gradually master the club, and it is not too late to make changes.

   "There is an old Chinese saying that the emperor is not short of hungry soldiers!"

  Xia Jingxing said with a smile: "Although I have put forward new requirements for everyone, I will provide all-round financial support for the club.

  According to the agreement, the 350 million pounds owed by the club to the Royal Bank of Scotland has been transferred to Daxia Capital.

   Next, Daxia Capital will pay off this pile of debts at one time, reducing the burden on the club and allowing everyone to move forward lightly.

   At the same time, Daxia Capital will also inject 500 million pounds into the club.

   Among them, £200 million will be used to supplement the club’s operating funds, and the other £300 million will be the first funds for the construction of Stanley Park.

   Oh no, the new stadium is not called Stanley Park anymore. "

   Looking at the surprised eyes of everyone, Xia Jingxing raised his chin towards Liu Hai who was sitting beside him.

  Liu Hai picked up a piece of paper on the table and motioned to everyone: "This is a sponsorship agreement sent from China, and China's Fuxing Industrial Holding Group intends to name the new Liverpool Stadium.

  20 years of naming rights, Fuxing Industrial Holdings Group bid 200 million pounds!

   After signing the naming agreement, the new stadium will be named Fuxing Stadium.

  Renaissance is a word with far-reaching meaning, which is a perfect match for the giant Liverpool who have been down for 20 years. "

   Financial Director Nash is very sensitive to numbers, and immediately questioned: "10 million pounds a year, will this sponsorship fee be a little less? The stadium naming rights of teams of the same level as Liverpool are tens of millions of pounds a year.

   And the cost of Stanley Park is 1 billion pounds, making it the most expensive and largest stadium in Europe. "

  The others didn't say anything, and they looked at Nashi like a fool.

   All are properties under the name of the new boss. How much the naming rights will charge is not up to the boss to decide. Want to be unemployed?

  Xia Jingxing said lightly: "Fuxing Industry will not only name the new stadium, but also become an advertising sponsor of Liverpool jerseys. This is a package of sponsorship plans."

  Then said nothing, knowing that he asked the wrong question, obviously the boss wanted to take care of Liverpool like the oil tyrants and contracted almost all the large sponsorships.

  Xia Jingxing continued: "The club has a lot of new projects to carry out, so I will appoint a new financial director.

  Nashi, I feel sorry for you to be the deputy financial director. "

  Nashi didn't expect that the punishment would come so quickly and so violently, so he asked a question, and he was demoted.

   However, he has already been cleaned up and has lost his temper, and he does not dare to talk back. If he talks back again, he may be unemployed. It is not long after the financial crisis, and it is not easy to find a job.

   In fact, even if he didn't jump out, Xia Jingxing would use him to kill the chickens as an example, how could it be possible to fake someone else in such a critical position as finance.

  Xia Jingxing glanced at the other executives who were already in trouble, and continued to read out the order.

"The club needs to build a new Internet department next, in addition to upgrading and operating the official Liverpool website, but also developing Liverpool's official mobile application, and opening Facebook, YouTube, Twitter, Hainei.com, Weibo and other official websites in the United States and China. Social accounts to create an Internet marketing and publicity matrix system.

   In addition, the commercial department needs to get in touch with companies such as Marvel, Domestic Films, Jupin Films and other companies as soon as possible, and the two sides establish advertising cooperation.

   Next, we will also establish cooperation with domestic games, and the two sides will jointly develop a football game.

  The Internet of Things, artificial intelligence and other laboratories under Fuxing Industry will also create a technical training system, tactical analysis system and other technical football service products for the team..."

   After listening to the orders that Xia Jingxing read out, everyone finally understood what it meant to redefine football.

   It's not just building a new stadium and buying a bunch of big-name players, but using the Internet and technology to change the football industry.

  From training to games to post-match analysis, products and services full of technology will be used in the operation of Liverpool Club in every link.

   (end of this chapter)