My Age of Investment

   Chapter 1551 Leading the Trend

   Beijing.

  BOE B1 factory.

  Xia Jingxing, accompanied by Huang Dongsheng, Chen Yanshun and a group of BOE executives, visited and inspected BOE's first production line in the LCD panel market.

  This production line is a 5th generation line, and it has been six years since it was put into production. It is one of the few mature factories and a source of profit for BOE.

  Huang Dongsheng introduced the company's development to Xia Jingxing energetically while leading the way.

   "The Gen 8.5 line in Rongcheng with an investment of 28 billion yuan, the Gen 8.5 line in Luzhou with an investment of 28.5 billion, the Gen 8.5 line in Yuzhou with an investment of 33 billion, and the Gen 5.5 line of AMOLED in Youzhou with an investment of 22 billion, all of which were lit up in the second half of last year."

   "In addition to the 5th generation line in Beijing built with an investment of 11 billion in the past few years, the 4.5th generation line in Chengdu with an investment of 3.1 billion, and the 6th generation line in Chengdu with an investment of 18 billion."

   "BOE currently has a total of 7 panel production lines in operation, with a total investment of over 143.6 billion."

  …

   Looking at the majestic factory building in front of him, Huang Dongsheng reported to Xia Jingxing the investment in each production line like a treasure.

  Chen Yanshun and several other executives felt excited and proud when they heard the numbers.

   After hugging Xia Jingxing's thick legs, the financial problem that troubled them the most in the past has now become the easiest problem.

   In the past two years, they have followed Huang Dongsheng from north to south, watching factories rise up in the wilderness, bringing hope for industrial transformation to one city after another.

   When parents and officials from all over the world met them, it was more kissable than meeting relatives. They always held their hands and asked warmly: Do you still lack funds? If not, we will contact the bank to lend you some...

  Youzhou, which has mines at home, is more straightforward, and there is a tendency to allocate two mines for panel factories.

   This scene not only makes these executives proud, but also has a little pressure.

   After all, I have spent so much money, so I have to take a quick bubble.

  Thinking of this, they all turned their attention to BOE's largest investor and largest partner.

  Xia Jingxing did not pay attention to the gazes of the surrounding executives, his attention was all on Huang Dongsheng.

   After Huang Dongsheng finished his introduction, he asked slowly, "Now that all seven production lines are in full production, do you want to build a few new production lines for fun?"

   Hearing Xia Jingxing's words, President Chen Yanshun and several executives beside him were all dumbfounded.

   They had little contact with Xia Jingxing, so they were a little confused about Xia Jingxing's routine.

   Do you really want to build a new production line? Or is it expressing some kind of dissatisfaction, deliberately saying the opposite.

  Huang Dongsheng knew Xia Jingxing's temperament and knew that this was not a deliberate attempt to eliminate BOE, but was really asking: Is there still a lack of investment?

   "Mr. Xia, I don't need it for the time being. The current production capacity alone will require us to spend a long time to develop the market and customers and digest it all."

As soon as Huang Dongsheng finished speaking, Xia Jingxing shook his head slightly and said, "As a layman in the panel industry, I shouldn't have been too shy about BOE's development strategy, but I still couldn't help but want to say: the opportunity cannot be missed. , the time will never come!"

   "Why do you say that?"

  Xia Jingxing looked around and explained: "BOE now ranks fifth in the world in terms of panel production capacity and market share, after Samsung, LG, Chimei and AUO.

  What is the situation of Samsung and LG, I don't need to introduce more, you have a good idea.

   From technology to brand to ecology, BOE is even worse than them. "

   A group of BOE executives all looked down. They knew the advantages of Samsung and LG. They are big chaebols, and they own mobile phones, TVs, computers and many other businesses that can be purchased and digested internally.

  Xia Jing changed his words and said: "Of course, Fuxing Industry Association has always been BOE's closest partner, there is no doubt about that.

  Although Fuxing Industry has no equity relationship with BOE, it is enough to have the same major shareholder. "

   Hearing this, Chen Yanshun and the others showed a smile, yes, they don't have a big chaebol to rely on, but they have a major shareholder who is not a chaebol but is better than a chaebol.

   "Samsung and LG's share of internal purchases is nothing. Their mobile phones and TVs sell well around the world, but computers are only used at home, and cars are finished.

  Fuxing Industrial Group is different from them. Our mobile phones, tablets, and computers have all entered the world stage, and the TV business is almost a little bit, but this year, we also started to go overseas on a large scale and attacked the high-end product line.

  Renaissance car will also be released this year. The shape is similar to the Tesla that is already cooperating with you, and it will be equipped with a large central control screen.

   Although the shipment volume is not yet on the table, I believe that Tesla and Fuxing Automobile will definitely lead the development of cars in the direction of electrification and intelligence.

   So, you can rest assured that you will never lose to Samsung and LG in terms of internal procurement. "

  Xia Jingxing analyzed the future cooperation space between Fuxing Industry and BOE, and said: "However, it will take a little time to complete the above plan.

   In general, in the long run, we don’t have to be afraid to compete with Samsung and LG.

   But before catching up with them, we have to kill Taiwan panel manufacturers.

  New Chimei and AUO are our targets to catch up in the near future. "

  Chen Yanshun and several executives behind him nodded one after another, Mr. Xia has already talked about this, why are you still hesitating, let's do it!

   However, they still did not dare to specialize, and looked at Huang Dongsheng, who was highly respected in their minds.

  Huang Dongsheng smiled and said, "Mr. Xia, what you said is true, but it's true... I think the 7 production lines at the moment are enough to compete with Xinchimei and AUO.

   In the past, they fought with Korean panel makers and took a bite back to rescue their mainland TV makers in the face of the financial crisis.

   Now BOE has three Gen 8.5 lines, which can produce more than 40 million LCD screens from 26 inches to 55 inches each year.

   This production capacity is enough for mainland TV manufacturers to digest. As far as I know, Skyworth sold more than 9 million TV sets last year, right? "

  Xia Jingxing shook his head and said, "Not enough, although Hisense, Konka, Changhong, TCL and Skyworth are competitors, I think BOE is still obliged to save them from the clutches of Korean and Taiwanese panel manufacturers.

  The combination of Korean and Taiwanese panel manufacturers in the control panel market has long been nothing new. Look at it, they will feel better after a while. "

   Huang Dongsheng's eyes lit up, and he quickly asked, "Mr. Xia, did you hear any rumors?"

  Xia Jingxing said with a smile: "Don't ask about it. When the time is right, I will naturally inform you."

   Huang Dongsheng vaguely understood that the panel market was about to have a major event.

   However, this is indeed good news for BOE. After all, they are not afraid of shadows, and they have not done anything that is outrageous.

  Xia Jingxing said: "The production capacity of the three Gen 8.5 lines is still too small, and even with the Gen 8.5 line of CSOT that has not been officially lit up, the production capacity is not enough to meet the needs of all mainland TV manufacturers.

   This time, we will drive all Taiwan panel manufacturers out of the mainland!

  You treat them as compatriots whose blood is thicker than water, but they treat you as a big fat pig and slaughter them together with the stick!

  I believe that Li Dongsheng and Yu Shumin will not refuse this opportunity to take revenge and take advantage of it. "

   Huang Dongsheng frowned, "Mr. Xia, the loss caused by the depreciation of the production line in the past two years is too serious. If there is a price war, A-share shareholders will be scolded again."

   "Just scold them and speculate in stocks for the country. If you don't have this kind of ideological awareness, why are you speculating in stocks?"

   Several executives in the same game held back their laughter. Boss Xia's words were too much. Their BOE was already a fool. If they followed the method proposed by Boss Xia, they would become a nightmare for countless shareholders.

  Huang Dongsheng thought for a while, and then asked: "If the stock price collapsed, what should I do with targeted financing?"

   "Cancel all! Issue bonds, set up joint ventures, I'll pay for it!"

   "How many new production lines are going to be built?"

   "Add... just add three! Arrange according to 100 billion."

   "All Gen 8.5 lines?"

   "No, one Gen 8.5 line, one Gen 10.5 line, and one Gen 6 AMOLED line."

  Xia Jingxing said with a smile: "You can't keep your eyes on the slow-growing old markets such as TVs and computer monitors, but you should also pay attention to emerging markets."

  How could Huang Dongsheng not understand Xia Jingxing's reminder, he nodded hurriedly: "Yes, yes, it's time to make arrangements."

   "After Samsung and Fuxing mobile phones start to use AMOLED screens, a new trend is bound to blow up. It's hard to say whether Wisdom Fruit will choose to follow up, but Honor, Conscience, and Rice will definitely follow this trend."

   (end of this chapter)