My Age of Investment

Chapter 1623 WeChat Red Envelope (Part 2)

January 22, 2012, New Year’s Eve.

Xia Jingxing did not stay at his company in the capital, but chose to return to the small mountain village where his hometown was in Rongcheng, spending the New Year with his parents and uncle's family with his grandparents.

After the family had the New Year's Eve dinner, they gathered neatly in front of the TV and waited for this year's Spring Festival Gala performances.

Amidst the laughter, Xia Jingxing took the time to take out his mobile phone, opened WeChat, and found a group of more than 100 people called "Dream Chasers". Then he did some operations on his mobile phone and sent out a WeChat red envelope.

Within two seconds, Huang Xin was the first to appear in the group and asked: "What is this?"

"Isn't it written on it? Wish you good luck and good luck."

After saying that, Zhou Hongyi took the lead in clicking on the red envelope, and then followed the instructions to receive the red envelope. The number was not large, one dollar and twenty-one cents.

Soon Lei Jun jumped out again. After receiving the red envelope, he said with emotion: "Is this the WeChat red envelope? The product design is very unique."

Then, entrepreneurs of all sizes in the group showed up one after another, and after receiving the red envelopes, they spoke auspicious words to Xia Jingxing, wishing them a happy new year and so on.

As the first batch of users to experience WeChat red envelopes, some people immediately couldn't hold it back and took screenshots of the chat history and red envelopes in the group and posted them on Moments and Weibo.

In this way, the mystery of WeChat red envelopes is being unveiled little by little and presented to the public.

Naturally, this is what Xia Jingxing is happy to see. On New Year’s Eve, only WeChat official red envelopes are given out in conjunction with the Spring Festival Gala program. The communication effect and entertainment are limited. As a composite product that spans games, finance and social networking, users need to send each other to each other. Red envelopes, that is the most correct way to open red envelopes.

At the moment, the red envelopes he sends in the group are just for a simple test and advertisement, and a new round of function upgrades for WeChat red envelopes will be launched in a few days.

By then, WeChat users will not be able to keep the few dollars or dozens of dollars they have in their pockets, and they may have to bind their bank cards to recharge the change to distribute red envelopes.

With more card-linked users, WeChat will have a starting point for its next move.

After reading the discussion in the group and confirming that there were no bugs, Xia Jingxing replied to Zhang Dalong on WeChat, then turned off his phone and focused on watching TV, chatting with his grandparents from time to time.

As the boss, he is at ease, but the employees in the Beijing office building who are working overtime to ensure the normal distribution of WeChat red envelopes are not at ease.

Although the company provided a sumptuous New Year's Eve dinner and various snacks and drinks, sitting alone in the office and looking at the dark buildings around me still made me feel a little sad.

But when they thought about the year-end bonuses that would be handed out in a few days, and the one-week overseas trip they would start after returning from their compensatory leave after the new year, everyone puffed up their chests with high spirits and did the work at hand meticulously.

Zhang Dalong walked through the passage between work stations and saw that everyone was working seriously. No one was switching pages to play games or chatting. He nodded secretly in his heart. It seemed that his group of people still had a clear understanding of what was going on. The mission is of great importance, and we must not let it slip at this juncture.

Xia Jingxing can relax and go home to celebrate the New Year, but he dare not slack off and has invested billions in marketing activities. If something goes wrong, it will not only make a big joke, but also affect the development prospects of WeChat.

Liu Xiaoduo accompanied Zhang Dalong and secretly observed the performance of Zhang Dalong and his team.

Although Xia Jingxing gave her a day off, she still volunteered to stay and work overtime. If there was any problem here, she could report it to her boss in time.

After walking with Zhang Dalong for a while, Liu Xiaoduo saw that the other party was going back to his office. Liu Xiaoduo quickly said: "Mr. Zhang, as of today, how many registered users of WeChat have increased?"

Zhang Dalong said dumbfounded: "Mr. Liu, you have asked me the same question every day these days."

"Of course I have to keep track of the progress of our activities at all times! This is a task assigned to me by Mr. Xia."

Seeing Liu Xiaoduo pulling Xia Jingxing's tiger skin again, although he knew that the other party had no bad intentions, Zhang Dalong was still a little annoyed. He let out a sigh and said rather speechlessly: "Today there are more than two million more Registered User."

Liu Xiaoduo nodded, and then asked: "From the announcement of the event on New Year's Day to today, there have been a total of more than 4,000 and nearly 50 million registered users in 22 days. The total number of WeChat users will soon reach 300 million, right?"

"Yes, it will exceed 300 million next month at the latest, and it will almost catch up with Weibo."

Liu Xiaoduo smiled and said, "Okay, I see everyone's recent efforts and hard work, and I will report all this to Mr. Xia."

"Then let me thank Mr. Liu for everyone."

"You're welcome. I still have a confusion. I hope Mr. Zhang can answer it for me."

Zhang Dalong was about to leave, but when he heard Liu Xiaoduo's words, he stopped again.

"Most of the nearly 50 million newly registered users are not mobile users, right?" Zhang Dalong nodded, "Yes, they are here just for the 2 billion red envelopes."

As if he had guessed what Liu Xiaoduo wanted to ask, Zhang Dalong added: "But it doesn't matter, we have a way to make them stay after receiving the red envelope."

What Liu Xiaoduo actually wanted to ask was this. Don't just be plundered, and the person would run away in the end. That would really be all in vain.

Seeing that Zhang Dalong seemed to have an idea, Liu Xiaoduo couldn't ask any more questions and said with a smile: "With so many people, aren't the 100 million red envelopes we reserved not enough? There are still nearly 200 million people who can't receive the red envelopes. Afterwards, they must be It’s going to make a scene.”

“Mr.

Speaking of this, Zhang Dalong replied confidently: "Don't worry, every user who participates in the red envelope grabbing activity will not be disappointed."

The two were chatting when someone at the workstation suddenly shouted: "Start grabbing red envelopes!"

The two stopped their discussion immediately, came to a workstation, and stared at the computer screen.

Following the host's announcement, the two of them took out their mobile phones one after another, opened WeChat, found the "shake" function, and started shaking their phones "chacha kacha".

As the countdown ended, the numbers of the red envelopes they grabbed were also displayed. Zhang Dalong grabbed two yuan and seventy-four cents, and Liu Xiaoduo grabbed fifteen yuan and sixty-three cents.

Although the money was not much, Liu Xiaoduo was very happy and looked at the screen of his mobile phone with a smile.

But Zhang Dalong was not happy at all. He looked at his mobile phone with a heavy expression, and then at Liu Xiaoduo's mobile phone.

It's not that he's angry because he didn't get enough, but he's worried about something going wrong with the rhythm and amount of red envelopes being distributed.

There is also knowledge in when to send more and when to send less.

What we are giving out now is the first round of red envelopes. It will definitely not work if we give out less red envelopes, and we will not be able to "cheat" the subsequent viewers into the red envelopes.

But it won't work if you give out too much. If you give out too much, the red envelope pool will be smaller. Audiences who come late will probably scold you.

When the red envelope is only 2.012 billion, how to satisfy as many viewers as possible is a complex course that includes probability, psychology and many other subjects.

Since this was the first time to conduct a red envelope event, WeChat could not refer to other companies and could only follow its own ideas.

Soon someone reported the statistical data to Zhang Dalong.

The number of participants in the first round of Shake the Red Envelope was 32.54 million, with a total of 163 million yuan in red envelopes given out.

According to this rhythm, it is enough to shake it about ten times.

After thinking about it in his mind, Zhang Dalong's tense heart gradually relaxed and he was still in control of everything.

Weibo was also very lively at this time, and a large number of users who had grabbed red envelopes uploaded their own account details.

Screenshots of red envelopes rushed to the homepage of Weibo, and many celebrities also uploaded their own results, attracting a lot of funny comments.

"It seems that Dad Xia still loves me. Even big stars can't win over me."

"You tell me, it's already 2012, why does Dad Xia still have so much money left? It's all for New Year greetings to 1.4 billion people."

"WeChat has been uninstalled. From now on, Dad Xia will be my father."

"If Dad Xia doesn't give up, I would like to be my adoptive father."

…

This year's Spring Festival is particularly lively. The emergence of a WeChat red envelope serves as a link, closely linking the Spring Festival Gala with WeChat, Weibo and other Internet platforms. People watch the Spring Festival Gala at home and share their joy of grabbing red envelopes in their circle of friends. I complained about the quality of the Spring Festival Gala program on Weibo.

I believe that many years later, people will still talk about the full flavor of 2012.

(End of chapter)