My Age of Investment

  Chapter 215 Differentiated Products

   Inside the gym on the third floor of Facebook.

  Xia Jingxing was lying on a chair, constantly pushing the barbell, sweating like rain.

  Even if he is busy at work, he still has to come to the company gym to exercise several times a week.

  The body is the capital of the revolution. He had a deep experience in his previous life.

  Now that he has dropped out of school, he won’t run anymore, so he’s fine to hit the iron.

  The little dog looked at Xia Jingxing’s well-developed biceps, and said with envy, “Boss, your muscles are getting stronger and stronger! It seems that when I’m fine, I have to practice.”

   "You don't need to practice, stay up late to watch movies, it's better than anything!"

  The little dog laughed a few times and reported the situation of the company.

  "F Club sponsored the photo contest organized by the Asian Student Union. It was a great success!

  Students register for an F agency account and display their works on F agency’s website, where other users will score.

  The people with the highest scores can also get a camera as a reward.

  Many people are eager to sign up for the reward. The number is estimated to be hundreds of people. "

  Xia Jingxing put down the barbell, got up and took the towel the dog handed him, wiped off his sweat, and said lightly: "Let them go!"

  Little dog handed a bottle of mineral water to Xia Jingxing, looked at the latter and said, “I don’t actually worry about how many users they take away. Maybe the users will return to Facebook after winning the prize.

  It is mainly the media making a fuss on the sidelines, saying "F agency has entered the core market of Facebook", "college students are abandoning Facebook"...

  This is what I worry about. Will users think that Facebook is not working? "

  Xia Jingxing pondered for a few seconds and then said: “The media is not just making fun of it. It should be a joint operation of Juyou.com, Diaoyou.com, and F agency.

  F agency attracted our firepower, and the two of them took the opportunity to develop.

  The media does not need to worry about it, as long as we stabilize the market, these rumors will be self-defeating. "

  Little dog nodded fiercely, “Yes, Juyou.com’s development momentum has not slowed down at all. Some people in the industry have estimated that in a year at most, Juyou.com will be able to surpass the current Facebook.”

  "More than the current Facebook? That means we stop developing for a year?"

  Xia Jingxing thought this was interesting, and looked at the little dog with a smile.

  The little dog also shook his head and laughed, "How can their little tricks make us stand still? Stand there stupidly, waiting for the opponent to chase us?"

   "Kristina has gone to the east coast?" Xia Jingxing asked.

Speaking of Christina, the little dog showed an expression of admiration, nodded and said: "Yes, she has left with the newly formed market development department. She said that if she doesn't completely win the high school market this time, she will not came back.

  Wait when to take the market and when will she come back. "

  Xia Jingxing nodded slightly, indicating that she knew it.

  Foreign girls, this trip must be extremely hard work. Basically, they have to travel to dozens of states.

  But this is the case for startups, there is no comfort.

  Opponents on the social battlefield emerge in endlessly, and all of them want to take Facebook off the horse.

  I still play the league now, just don’t want to see that Facebook is too powerful, squeezing their living space.

  …………

  …………

   Facebook’s counterattack came fiercely, directly targeting high schools with low coverage in various states in the United States.

The    strategy is also a competitive strategy of “encircling all sides and leaving the center”.

  This strategy was invented by Xiao Mazi and others in the previous life, and it is now used by Facebook to compete with F agency.

  F agency engages in photography contests, and Facebook engages in debate contests, blog contests, and picture tagging friends contests.

   Facebook sponsored high schools to engage in these competitions, and at the same time it also demonstrated the features of the website products, which captured the love of high school students in one fell swoop.

  Compared with Facebook, the functions of F agency appear to be a bit thin, and the sponsorship effect, event influence, and user growth are not as good as the former.

  In view of this, the people of F agency, do they want to launch more products and functions? How to get on?

  A dispute has occurred.

  It may not be a good idea to imitate the product features of Facebook.

  F agency will lose its own characteristics and become a mediocre, featureless website.

  At the same time, F agency will also fall into the same dimensional competition with Facebook.

   Facebook has more than 10 million users, and users have a large number of relationship chains deposited on the website, which naturally has the upper hand in competition.

  Xiao Mazi and other management teams feel that they should stick to their own characteristics and develop more small functions, such as image classification, image tagging, image search, etc., around the large function of "picture social".

  Continue to strengthen the social features of pictures!

   and Facebook focus on differentiated competition!

  Chris feels that F agency should become more like Facebook. After occupying a part of the school, Facebook will not be able to take the market away, and will even fall into a tug of war.

  If it really develops like that, the opportunity that belongs to their Juyou network will come.

  A group of people are all shareholders of F, but they all have their own careful thoughts.

  George invested the most, with a full US$2 million, and was the largest shareholder of Company F. Naturally, it was impossible for him to use Company F as cannon fodder.

  He made a compromise opinion: F agency continues to work against the high school, university market and Facebook, but the product cannot imitate Facebook, and must adhere to the characteristics of F agency.

  George is not stupid. F agency has really become similar to Facebook. It may achieve certain results right now, but in the long run, it is actually an overdraft in the future. There is a 99% chance that Facebook will be killed by Facebook.

   While insisting on the characteristics of social pictures, even if you lose in the competition with Facebook, you will not be defeated. Maybe you can find a good home.

  Jonathan is relatively neutral, as long as F agency develops well and the user scale is up. He also thought that in the future, Diaoyou.com will backdoor F agency and return to the US market.

  Although Chris is dissatisfied, he thinks that as long as F agency is constantly looking for trouble on Facebook, his goal is almost achieved.

  In this way, F agency has been upgrading around the function of pictures, and at the same time it has been fighting with Facebook in the high school and university campus market, and sponsoring various activities is continuous.

  The money on the accounts of the two companies was spent like running water.

The consequence of    is that the users of both companies are skyrocketing.

  F agency soon exceeded 100,000 users and completed a small milestone.

   Facebook’s users are also increasing rapidly, with tens of thousands more users than usual.

  The situation is stalemate like this, and it is temporarily impossible to tell the winner.

  …………

  …………

  "Sean Parker joined F agency and became the president of F agency. Their image classification, tagging, search and other functions were all proposed by the new president for development."

  The little dog walked into Xia Jingxing’s office and shared the latest news he had received.

  Xia Jingxing thought, it's no wonder that F agency adjusted its product strategy. It turned out that this person joined.

  He nodded to the dog, "Okay, I see, let’s go ahead!"

Before leaving, the little dog turned around and asked hesitantly: "Boss, will there be any changes?"

   Facing Xia Jingxing’s puzzled eyes, the little dog talked about his concerns: “Now F agency and our main differentiated competition, in some respects, it feels more difficult to deal with than before.

  You said, will they take root on the campus? When students visit Facebook, they also visit their website. Our two users overlap and we coexist on campus? "

Xia Jingxing frowned first, then shook his head, "I don't rule out this possibility, but the current imagination of picture socialization is very limited, and the ceiling is obvious. Even if the situation you mentioned is true, it will only be a small group of people. , The impact will not be too great.

  F is well developed and may have a place in the industry. But if you want to be bigger, let's not say that we do not agree, as far as the product is concerned, they will soon feel the upward resistance. "

  While speaking, Xia Jingxing also thought in her heart that social networking is a gradual process from text to pictures to videos, which corresponds to the development trend of the Internet.

  At present, it is still the world of text-based social interaction, and the golden development period of image-based social interaction will have to wait a few more years.

  (End of this chapter)