My Age of Investment

  Chapter 269 Advertising System

  In the Facebook conference room, Xia Jingxing convened a group of company executives for a meeting.

  He sat in the first seat, looked at Evans, who was sitting next to the little dog, who was sitting second on his left hand, and asked: "How is the information flow product developed?"

  Evans nodded and introduced: “Most of the technologies have been overcome so far, and after testing, I found that there are still some problems with the details.

  We have to wait another three or four months before we can launch an official product. "

  Xia Jingxing tapped his finger on the desktop, and it took three or four months.

  He can't wait any longer. Now Facebook is facing a completely different situation from his previous life.

  Diaoyou.com, Juyou.com, F Agency...These competitors lie down one by one, but there is also a Google as their biggest competitor.

  In the past, Google and Facebook also competed, but after years of head-to-head confrontation, Facebook has grown strong enough.

  At present, they and Google have not completely smashed their faces, but in his mind, Google has long been regarded as the greatest enemy.

  Although he is sure, Google Video has embarked on a rough road.

  But this does not bring him any sense of security.

  He acted as if nothing had happened, in fact, just to give people around him confidence.

  If he, the CEO, is afraid of Google, that battle will be impossible.

  "Hurry up, I will see qualified products in March next year."

  Xia Jingxing looked into Evans’s eyes and said something in a non-negotiable tone.

  Evans nodded, "No problem, promise to complete the task."

   "Information flow products, are they very important?"

  Luo Li joined late and didn't know that the company had a new product under development.

  After passing the inspection period, Xia Jingxing did not continue to keep the secret, let her and the financial officer Owen know about this product.

  It’s just this product. Luo Li is not particularly clear about how powerful it is, so when she sees Xia Jingxing's attention to it, she has this question.

   "Very important, enough to change the situation of war."

  Luo Li nodded and did not ask any more.

   "I want to develop a new feature for Facebook."

  Several executives present all raised their heads and looked at Xia Jingxing.

  Xia Jingxing said lightly: "Advertising system! I think the time for advertising to monetize has gradually matured."

  The foreign girl frowned, "Open the advertising monetization now? Is it too early?"

  The little dog nodded, “Yes, I think it’s too early. We are not short of money now, and we are short of money, and we can still raise funds from the market.

  I think the social share should be strengthened a little bit, not to be rushed. "

  Owen, as a moneybag manager, has always been worried about the speed at which Facebook and YouTube spend money.

  When he heard that the advertising system was going to be developed, his eyes lit up and he stood up and said:

   "I have different opinions, I think this is a good thing.

  Everyone knows that the hidden advertising value of social networking sites is a gold mine. We haven't been to dig this gold mine, it seems very wasteful.

  Daoyou.com and Juyou.com have been looking for advertisers to cooperate and earn a lot of advertising revenue.

  Their market share lags far behind us. Even they dare to turn on advertising to monetize. Why can’t we?

  I think this is a good idea. Once we have stable revenue, we can not only support the consumption of Facebook and oil pipes, but also increase our market valuation.

  The one thing we are most criticized by investors now is that the revenue is too small, and the sales of T-shirts, and the cooperation with Amazon and Procter & Gamble are not particularly stable cooperation models. "

  The foreign girl objected: "Our website does not have so many various advertisements, which is also an important reason for users to choose us.

  Simple and clean pages, Facebook is regarded by users as the social networking site with the best experience.

  If we rashly launch the advertising system, it is very likely that some users will be driven away.

  I have no objection to launching the advertising system, but there is a premise. We must wait for the market share to stabilize and defeat Juyou.com. "

  Owen retorted, “We have defeated them. Juyou.com’s video traffic has plummeted by half, and Juyou.com also only likes some young people who like sex/sentiment and fancy pages.”

   Seeing that the two were about to quarrel, Xia Jingxing coughed and said, "My idea is to develop an advertising system first, not that it will be online now.

  And the ads will not be stupidly posted directly on the homepage of the website, or other places that greatly affect the user experience.

  We launched the "enterprise account", companies can also create a Facebook account, and through the Facebook advertising system, self-service advertising, and can choose to deliver the ads to those people.

  For example, P&G wants to sell a tooth whitening paste to senior girls who are about to enter the workplace.

  They can filter out all senior girls on Facebook through our advertising system and push P&G’s tooth stickers ads to them.

  In addition, P&G can also choose the delivery area, such as California, or other states.

   can even narrow the area to a city, a school. "

  Hearing this, everyone took a breath. This is the wealth password of the social networking site.

  The foreign girl asked: "Isn't it impossible for websites like Juyou.com with incomplete real-name authentication to grasp user information so accurately?"

  Xia Jingxing nodded, "So they can't make it into the climate. Real-name social networking can not only form a more stable user relationship chain, but we can also achieve more precise placement in advertising.

  For advertisers, it is self-evident that it is more beneficial for advertisers to choose which type of website to cooperate with. "

   "Dalun, this ad push system needs information flow technology, right?"

  Evans understood as soon as he listened, and he also judged that he needed to use the information flow technology he was developing.

  Xia Jingxing smiled and said, "Yes, so now I will add another task for you to develop an advertising system."

  Evans scratched his head, "At that time..."

  "Develop information flow products first. This is the foundation. Only with this foundation can the online advertising system be launched."

  Xia Jingxing looked at Yang Niu and explained: “When the information flow product is launched, the war will come to an end.

  We will launch the advertising system, which is a natural step. "

  The foreign girl gave him a white look, "Then you don't have to say it earlier! If that's the case, I won't have any problems."

  Xia Jingxing looked at the little dog again, who smiled and said: "I have no problem, boss, you have the final say."

  Xia Jingxing looked at Evans again, and exhorted: "You have an arduous task now, and it may have been a few months.

  If the development task is successfully completed, the company will give all employees involved in the development a great credit. "

  Evans thought for a while, and said: “Daren, the advertising system may be a few months late before the launch of the information flow product.

  If circumstances permit, I hope that the company will recruit another batch of engineers. "

  Xia Jingxing nodded, "If you have any requests, you can ask them all."

  Evans knew that the task was important, so he was not polite, and began to keep making demands.

   "Lori, you can meet Evans. If he needs someone, you can hire him."

  Luo Li nodded towards Xia Jingxing, "No problem, I will do my best to cooperate with Evans."

   "In addition, we also need a few experienced hands in the advertising department of Internet companies."

  Xia Jingxing looked at Luo Li and said: “It's best to be from Yahoo or Google. They have a lot of advertising contracts between the two companies, and they have a lot of talent.

  Google is also listed now, there should be a wave of resignations.

  You think of a way to see if you can find some talents. "

  Xia Jingxing asked Luo Li to dig Google and Yahoo so bluntly.

  It’s not that Google has troubles, but the people at Google are really good.

  Dig some people over, maybe you can bring some advertiser resources to the company, which will kill two birds with one stone.

  Luo Li nodded, indicating that she had written it down.

  Owen looked at Xia Jingxing, hoping that the latter would assign tasks.

  Xia Jingxing thought for a while, and said, “First contact the major venture capital institutions. We should arrange a round of financing next year.

  With a shocking valuation height, we completed an unprecedented round of B round of financing. "

  Owen’s eyes were shining. After this meeting, he knew that Xia Jingxing did not exaggerate and that the B round of financing would definitely not be a small amount.

  Others are also excited, sweeping away all the pressure brought by Google.

  The company is not without backhands. Everything it has done so far is brewing a big counterattack.

  　 was so miserable, the lighter was blown up by the heater, the shrapnel bounced on the corner of the mouth, a long cut was made, and a lot of blood was shed.

  　　 Is this a work injury? Please vote for your support!

  (End of this chapter)