My Age of Investment
Chapter 317: The war is approaching
Chapter 317 The battle is approaching
Facebook’s CFO Owen brought a business negotiation team composed of key personnel from the company’s legal and financial departments to secretly arrived at the Microsoft headquarters in Redmond, next to Seattle.
They and the negotiation team sent by the MSN search department conducted detailed negotiations for two weeks, and reached a series of agreements on the cooperation between the two parties.
One, Microsoft's MSN Search will become the exclusive search engine partner of Facebook and YouTube.
The two major websites will carry out a series of technical docking with MSN. In addition to providing content indexing for MSN search, MSN search will be embedded into the two major websites, and the social traffic of the two major websites will be diverted to MSN, so that the latter will be converted into search. flow.
Second, MSN Search has reached a US$300 million advertising intention contract with Facebook and YouTube. Under the condition of meeting traffic and some other conditions, Microsoft will pay at least US$300 million in advertising to Facebook and YouTube in the next three years. ;
300 million US dollars is not the final figure, but only represents the basic cooperation guarantee.
Third, the agreement is exclusive, and the cooperation period lasts for three years, from the second quarter of 2005 to the end of the first quarter of 2008.
After the three-year cooperation expires, Microsoft also enjoys the priority right to renew the contract under the same conditions.
In addition to these three articles, there are many details and ancillary clauses, which are very detailed.
After the two teams negotiated, Xia Jingxing flew to Seattle and attended the press conference on strategic cooperation between the two parties.
Xia Jingxing originally wanted to keep a low profile, but the old man Gates insisted on holding a grand press conference.
The old man has a very good abacus. On the one hand, he wants to use this matter to formally announce the strong march of MSN Search. On the other hand, he also wants to firmly tie Facebook and oil pipes to Microsoft's chariot and label it as Microsoft.
Xia Jingxing saw that the old man Gates was firm, and did not shirk much, so he readily agreed. Anyway, he didn't need to spend money on Facebook, and Microsoft took care of it all.
…………
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In the lobby of the most luxurious hotel in Seattle, Xia Jingxing faced countless flashing lights, sat on the stage, immersed himself in signing the contract, and after signing the contract, he exchanged the contract with the old man Gates and shook hands cordially...
Media reporters are in the audience, holding cameras, and constantly capturing the wonderful moments.
At this time, many media talents have recalled.
It turns out that Microsoft is not going to acquire Facebook, but just to reach a strategic cooperation.
This disappointed many media people. How can this news be shocked by tens of billions of dollars in mergers and acquisitions.
The cooperation amount of only 300 million US dollars is not a small amount. Big books, special books, and big blows are also necessary actions. Otherwise, how can you just eat?
After the signing ceremony, Xia Jingxing and Gates sat on the stage and accepted another round of questions and answers from reporters.
The reporter asked: "Mr. Gates, is Microsoft planning to aggressively enter the search engine field?"
Gates replied: "Yes, the cooperation with Facebook and YouTube is just the beginning. In the future, more partners will join the cooperation with MSN Search."
The reporter asked again: “Facebook and YouTube are just two start-ups. Is it a bit too risky for Microsoft to offer a $300 million contract?”
Gates smiled and replied: "Time will prove everything, please wait and see."
The reporter continued to ask Gates how he viewed the competition with Yahoo and Google.
The old man replied with a gentleman's demeanor, and also in line with the "tolerant elders" personality created for the public, saying that everything is to make the industry more prosperous and promote the progress of the industry.
Next, the reporter asked a few more questions, all of which were avoided by Gates, who has been tested by the market, with various fancy techniques.
The reporters saw that the old man Gates couldn't use routines, so they put their ideas on the surprisingly young Xia Jingxing.
There is no truth in the old fox's mouth. This young Chinese should always have language flaws that can be used?
The reporter asked: “Why did Facebook choose to cooperate with Microsoft instead of Google and Yahoo? Is this because the two companies have a competitive relationship with Facebook?”
The reporter told the truth in one word, but Xia Jingxing would not be led by the nose, so Gu Zuo began to talk about him.
"Mr. Gates is a wise entrepreneur. We believe that cooperating with Microsoft can bring more possibilities to Facebook and YouTube..."
The reporter asked again: “Dai Lun, you and Jerry Yang are both Chinese entrepreneurs, why don’t you give priority to a partner of the same race as you?”
This question is a bit sharp, but Xia Jingxing cannot help. He replied: “Jerry and I are very good friends, but personal friendship and major company issues should not be confused.
If I squander the interests of the company just because of my personal friendship, it shows that I am not a qualified CEO, and it also harms the interests of other shareholders. "
The reporter continued to hold on, “Does this mean that choosing to cooperate with Microsoft is more beneficial to Facebook than with Yahoo? Is this because Microsoft has a higher market value and Mr. Gates’ reputation?”
Having been questioned by this reporter, and the other party's questions were all unkind, Xia Jingxing also responded with a reply.
"When you ask this sentence, perhaps you should think about why I am sitting here today."
The audience roared with laughter. The reporter made a big red face and wanted to ask a question, but Xia Jingxing skipped it, "Next!"
Other reporters asked a few more questions. Because of lessons learned, they converged a lot, and Xia Jingxing also responded very cooperatively.
After the press conference was over, every news report came out quickly.
"Gates gave 300 million U.S. dollars to a company that never made a profit",
"Microsoft and Facebook form an alliance, Yahoo and Google are in danger",
"A counterattack from Facebook, Yahoo and Google regret entering social networking".
……
Although Gates and Xia Jingxing play Tai Chi in various ways, the impact of the cooperation between the two companies and the considerations for the cooperation cannot be hidden from the discerning person.
Many reports clearly analyzed Microsoft’s ambitions for search engines and the grievances between Facebook, Yahoo and Google.
…………
…………
Microsoft and Facebook have reached a strategic cooperation, and several companies are happy and sad.
Paige was so angry at the news that he felt that Google had been targeted, and that the instigator was still his despised Facebook.
After calming down, Page carefully analyzed the adverse effects on Google after Microsoft and Facebook reached a cooperation.
So under his instruction, Marisa asked Christina to go to a beauty spa together.
And Yang Zhiyuan also invited Xia Jingxing to play golf.
Both parties have the same purpose and want to pry Facebook over and join their camp.
Facebook and YouTube each have tens of millions of users, and the users of the website have been using them for a long time. No matter which search engine company the traffic flows to, they can increase their market share.
But Xia Jingxing is impossible to cooperate with Yahoo and Google, and the contract with Microsoft has been signed, and the liquidated damages are even more expensive.
In the end, Yahoo and Google all returned without success.
A few days later, Google announced that it had reached a three-year advertising contract of 100 million U.S. dollars with Juyou.com.
After the relevant cooperation agreement was disclosed, it was almost a replica of the cooperation between Microsoft and Facebook.
Yahoo announced that it had acquired the social networking site F for a price of 10 million U.S. dollars, and told the media that it would integrate resources with Flickr to create a new social networking platform.
Google and Yahoo move frequently, each with a higher profile.
The media are extremely excited, thinking that there is a good show to watch this time.
The battle is coming!
(End of this chapter)
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