My Age of Investment

  Chapter 645 Penguin’s Defense Products

   "What fun is this penguin here to join in?"

  In the school intranet office, Huang Xin muttered to himself while looking at the computer screen.

  Wang Huiwen, who was holding the mouse to mess around, couldn’t help but laughed, “Lao Huang, you are wrong. They are not here to join in the fun, they should be unable to sit still.”

  Speaking of this, Wang Huiwen paused, and glanced at Xia Jingxing, who was holding a teacup and sipping wolfberry tea, with a faint admiration in his eyes.

  Every step of the opponent is in the calculation of the boss.

  Some time ago, Xia Jingxing convened several of their executives from the domestic network to have a meeting, and decided to change the strategy, turning the imaginary enemy from Thousand Oaks, which was all the way down the street, into the brother company Penguin.

  This is not a chaotic relative. Penguin is really a brother company with Hainei.com and has a common major shareholder-Envision Capital.

  It's just that the relationship between Penguin and Envision Capital is very ordinary, even hostile, let alone the domestic network.

  After changing its strategy, Hainei.com has put more attention on Penguin.

  No, as soon as Penguin launched "QQ Alumni", Hainei.com quickly learned it, even before Chen Yizhou.

   Gently put down the tea cup in his hand, Xia Jingxing smiled slightly, "I said a long time ago that Xiao Ma is a bad person, let you be more careful, now you understand my painstaking efforts!"

Huang Xin nodded, "It's better to see Jingxing. At this time, Penguin launched QQ alumni, just to make our backyard catch fire, tie one of our hands, and prevent us from devoting all our energy to a new round of expansion. "

  Wang Huiwen answered, “Yes, Penguin should have a sense of crisis. They have always regarded the Chinese social market as their own company’s own space, and they will never just watch the domestic network to carve up the market.”

  Xia Jingxing nodded slightly, "Yes, whether it is for defensive purposes or proactively attacking, Penguin will definitely show both hands."

   "Come here, are you afraid that he was the one who started his home by plagiarizing?"

  Huang Xin's words are very righteous. Wang Huiwen glanced at his partner and admired him. Is this still the Huang Xin he is familiar with? The skin is getting thicker and thicker.

  But, again, Hainei.com used to be called plagiarism from Facebook. Now Facebook is a shareholder, and Xia Jingxing, the founder of Facebook, is also a shareholder. Everyone is a family, and it’s not plagiarism.

  Penguin copied ICQ, this is an indisputable fact.

  Xia Jingxing glanced at the increasingly swelling Huang Xin, but did not accept the plagiarism because there was no point in discussing it! I directly asked about the analysis results of this product by QQ alumni.

  Huang Xin turned the computer screen to Xia Jingxing, starting from the product entrance, to the login access interface, to the related functions and user experience, every detail was not overlooked.

  "Jingxing, look, put the mouse on the QQ avatar, two icons will appear, the yellow five-pointed star is the QQ space, and the green clover is the QQ alumni..."

  Looking at the familiar icon of Clover, Xia Jingxing smiled.

  When he returned to China in his previous life, he just caught up with the war between QQ alumni and Renren.com.

  It’s just that at that time QQ alumni had changed its name to "Friends Network" and became a heavyweight real-name SNS community under Penguin.

   "Qzone and QQ alumni, are there some overlaps in their work, don't they seem cumbersome?"

  Xia Jingxing glanced at Wang Huiwen who asked the question, “You’re right to say that, but QQ space is still an anonymous community after all, and QQ alumni is a chain of real social relationships. The two focuses are different, and they can also be regarded as betting on both sides.”

  While saying, Xia Jingxing was still thinking that the birth of QQ alumni in this life is much earlier than in the previous life.

  After Chen Yizhou took over the school intranet in his previous life, it took a lot of time to integrate resources, and it was already after 2008 that Penguin Rumang was behind.

  He is different. After taking over the school intranet, he immediately started a crazy expansion.

  At the same time, Envision Capital is also a shareholder of Penguin. Xiao Ma has always had a deep hostility and vigilance towards him.

  Under the superposition of various reasons, it is not surprising that Penguin launched the “defense product” of QQ alumni early.

  It’s not wrong to use the term defensive product. He has read the book "Penguin Biography" and clearly remembers the original intention of Penguin to develop QQ alumni.

  Faced with the global social network frenzy set off by Facebook and Renren.com, it is impossible for Penguin to determine who will replace the Qzone and the real-name friend community.

  Because it is impossible to predict what hundreds of millions of users will think, we can only follow the trend and simply go hand in hand with the two products.

On the other hand, Penguin’s management of Friend.com is more about layout, and this has led to Friend’s value positioning for Penguin, and more of it “defends” Renren.com and Facebook’s QQ in the real-name social network field. The erosion of space users.

  Pornima also said that when deciding to become a friend community, he repeatedly considered whether to abandon the original relationship chain on QQ and build a new one, or to rebuild on the basis of the original relationship chain, and finally chose the latter.

  Pornima’s explanation is that in the long run, we cannot take the risk of starting again. This not only does not give full play to the original advantages, it is also troublesome to reorganize the user relationship, and it does not conform to the user's habits.

  On this point, Huang Xin also saw it. He said: “Penguin did not bring out QQ alumni independently and made a product independently, but placed it on the secondary entrance of QQ. In my opinion, there are advantages and disadvantages.”

  Xia Jingxing tilted her head to look at Huang Xin, smiled and said, "Then talk about your opinion."

  "The advantage is that it is backed by hundreds of millions of QQ users, the product is easy to open the situation, and it also has a certain degree of social relationship chain precipitation.

  The disadvantage is that it will divert the flow of QQ space. The two are fighting in the same system, and they are robbing the stock market, not the incremental market.

  In my opinion, the pony is still a bit conservative.

  If it is me, I will come out alone to compete with Hainei.com and Thousand Oaks. "

  Xia Jingxing nodded slightly, which is why QQ alumni is a defensive product.

  Wang Huiwen shook his head, "You only saw one side. What if you can't beat us out? Not only did it fail to play a confrontational role, but was hit by the defeat.

  In my opinion, it is a high probability event that we can't come out to beat us!

  I believe that Penguin has already seen the dominance of the domestic network in the campus market and dare not take risks easily. "

  Huang Xin smiled contemptuously, "So, I said that the pony is too courageous. This is just a tickling of our boots, and it won't be a big blow."

  Wang Huiwen shook his head, “Everyone has different personalities. After all, Penguin is already a big company. Before taking each step, it will be carefully analyzed to seek stability.”

  "This is the disease of a big company. Xiao Ma has long lost the enterprising spirit of that year. The social network has been without war for many years, which has wiped out his fighting spirit."

  Huang Xin seems to have to defend against Wang Huiwen, and has been holding onto this issue.

  Xia Jingxing frowned, Huang Xin's aloof personality, he felt deeply after having been in contact for so long.

Zhu Xiaohu, the managing partner of Jinshajiang Ventures, once commented on Huang Xin, “You can go to the industry to ask, everyone thinks Huang Xin is not mature in management and dealing with people. He is very smart, very smart, but too smart. ."

  Xia Jingxing didn’t know how Wang Huiwen had endured him for more than ten or twenty years, so he quickly stopped the endless discussion between the two.

   "Okay, well, don't go far, let's go back to the product itself."

  Huang Xin was quite unfinished, but Xia Jingxing had already spoken, and he dared not continue to be presumptuous.

   "In fact, this product of QQ alumni is very rough, as if it was developed in a hurry and launched online for emergency.

Jingxing, look, you can’t leave messages directly on the personal homepages of QQ alumni, and the button "Related to me", which contains comments, replies, etc., is placed together with other buttons, and the prompts are not obvious enough. These all improve user interaction. Communication costs.

  The function of "recent visits" is very important, because "show yourself" is one of the core needs in social networks, so everyone will pay more attention to who has seen yourself, but there is no such thing as QQ alumni version..."

  Huang Xinlin always said more than a dozen items, which are some of the shortcomings and shortcomings of QQ alumni.

  Xia Jingxing nodded secretly, the Kangaroo King was aloof and aloof, but his business ability still passed the test, and he often pointed out the problem sharply.

  (End of this chapter)