My Age of Investment

  Chapter 734 Entrepreneurship

  "This car, I named it ModelS. It will be a four-door, five-seat mid-to-large sedan. In addition to having super acceleration performance, the riding experience will be more comfortable and economical."

Xia Jingxing scanned everyone’s eyes and emphasized: “The most important thing is that it will be cheaper than Roadster. This can cut off customers who want to experience electric cars because of the high price of Roadster, and re-enter Tesi. Pull in her arms."

  Hearing these words, everyone's expressions and reactions are different.

  The most exciting thing is Straubel. He couldn’t wait to ask: “Dylan, how much does this car cost?”

  "The low-end version must keep the price below $80,000."

  Straubel said again: "Does this mean that our opponents have changed from Porsche and Ferrari to Mercedes-Benz and BMW?"

  Xia Jingxing glanced at his brother admiringly, “Yes, how many Porsches and Ferraris only sell in a year, and the mid-to-high-end luxury car market occupied by BMW and Mercedes-Benz is the real fat.

  Our car is for them. "

  Eberhard frowned, "Daren, this price may not be controllable."

  Xia Jingxing said lightly: “The Roadster is an experimental and market-exploring model, and it does not do a good job of cost control.

  When the electric vehicle technology gradually matures, it can greatly reduce the research and development expenses, and the increase in sales can also share the cost.

  Moreover, the Roadster was developed in cooperation with Lotus. For the second model, we have to do it ourselves to reduce all the costs that can be reduced. "

  Eberhard stopped speaking, and bowed his head in thought.

  The price of $80,000 makes him feel a little bit bottomless, but the specific cost will have to wait for a prototype car or even a mass production car to be known.

  Tapening smiled and said, "Darren, I think your proposal is very good.

  I have researched specifically the people who buy Roadster, they are all rich people who are pursuing curiosity.

  The curiosity of these people has passed. It is difficult for Tesla to survive on the Roadster alone. It must continue to upgrade its technology and iterate its products.

  It is a good choice for Tesla to enter the mid-to-high-end market.

  I see many people on the Internet say that they want to try to buy an electric car, but the high price of the Roadster makes them hesitate. In addition, the sports car is not very practical, which restricts some people's desire to buy.

  I have a question. After ModelS is launched, do we consider entering the SUV market? "

  Xia Jingxing shrugged, “It must be cut in. There is a large crowd of SUV buyers, and this market must be occupied.

  I have considered the model, and it is called ModelX, which focuses on the medium and large luxury SUV market. "

  Lynes also joined the discussion: "Dylan, medium and large cars have entered the market, so in the future we consider entering the mid-size car market?"

   "You have a good question."

Xia Jingxing said with a smile: "From supercars to mid-to-high-end luxury cars, this is actually Tesla's self-evolution. The driving force comes from mature technology, low R&D costs, and increased sales to expand market influence, expand revenue and cash. Stream and other aspects.

  If you gain a firm foothold in the mid-to-high-end market and sink your products to the mid-range market, this is an inevitable choice, just follow the previous strategy.

  Because only when a complete product line is established to cover a sufficiently diverse group of people, can an automobile giant be truly built. "

  "Then our goal is the Mercedes-Benz and BMW in the electric car industry?" Bodicevsky asked.

  Xia Jingxing thought for a while, and replied: “The current target is them. As for whether the target will be adjusted to the public in the future, it needs to be adjusted according to market conditions.”

   When talking, Xia Jingxing is also thinking about the situation faced by Tesla in the previous life in 2020, and continues to sink the market, which is easy to be labeled as low-end and undermine brand tonality.

  At the same time, if you blindly pursue the scale of sales and take too much steps, it is difficult to say whether there will be major problems in quality control.

   "Hey, by the way, what are the names of our mid-size cars and SUVs?" Straubel asked.

   "Model3 and ModelY."

   "Why is there a number?" Straubel continued to ask.

   "You think of 3 as e."

   "S...X...E...Y, Sxey, oh, I see, it's Sexy." Straubel suddenly realized.

  A moment later, he continued to ask: "But why should we change e to 3?"

  Xia Jingxing sighed, "I heard that Ford has registered a trademark for ModelE, don't you say it is irritating?

  You can talk to them later and see if you can buy it.

  No way, forget it, the name is just the code name, the quality of the car itself is the most important. "

  After listening to Xia Jingxing’s words, everyone has a lot of clarity about their future goals.

Everyone’s heart has changed, and there seems to be a voice constantly reminding: The Tesla you joined is no longer a confused company, nor is it a company that people think of, but a new model with real lofty ambitions and ideals. Car manufacturers.

  This kind of spiritual encouragement is subtle, and it will not show a particularly obvious effect for the time being.

  The three young people who responded the most were Straubel, Bodicevsky, and Lanes.

  They smiled on their faces, and they felt full of fighting spirit. They especially liked Xia Jingxing’s plan.

  It’s not good to go far, not whimsical, step by step, and achieve the goal little by little.

  The more they think about it, the more likely they are to succeed in this matter.

  A Silicon Valley car company that has been established for a few years, and it has been a century-old car company giant, and I feel excited when I think about it! This is the real enterprise worth following!

  As for the process of overthrowing the old giant, it may be very difficult, but because of this, it is even more impressive.

  Xia Jingxing watched everyone's reaction silently.

  The reason why he has set such a long-term goal for Tesla now is to show everyone the direction to move forward. The whole company is up and down, working together around this core goal.

  Eberhard lowered his head and said that the gearbox problem had not been solved yet, so he wanted to subvert the old car giant.

  However, he knows that this is setting goals, which is inspiring, and he will not run out stupidly to pour cold water.

  He suddenly thought of a question. If the 50 million US dollars are all burned out and the gearbox problem has not been completely solved, will Darren continue to invest money? Shouldn't it?

  "Dylan’s goal is very ambitious. I believe that as long as we work together and go one step at a time, Tesla will definitely become the world's top automotive company."

  Tapening began to cheer on the employees present, that is, draw cakes.

  "If this goal can be achieved, everyone here will definitely become a well-known figure in the automotive industry. Financial freedom is even more important.

  At that time, I will buy a yacht and go out to sea every day like today. A group of supermodels will accompany you to have a swimsuit party..."

  People present, except Xia Jingxing, everyone including Tarpening has no financial freedom.

  Listening to the corrupt life described by Tarpening, everyone was plunged into a beautiful vision for the future.

  Develop more models, get rid of the old car giants and replace them, the company goes public, financial freedom, car beauties, yacht parties...

  This is a road to prosperity and it must be seized! This is the voice of everyone present.

  While talking, even Tarpenning himself believed a little bit, as if he was about to develop in this life, and suddenly regretted it. Is the shareholding diluted a bit?

  Xia Jingxing looked at the gang of people who were producing phantoms, did not awaken them, and quietly looked into the distance.

  The coastline is close at hand, and the yacht is about to dock.

  After a while, the yacht moored back to the pier.

  Everyone was about to disembark. Xia Jingxing, who was walking in front, suddenly stopped and blocked the stairs and said: "Everyone should be realistic. Be careful not to get too drifting. It is true that the gearbox problem should be solved first."

  Everyone laughed, thinking they weren’t awake yet?

  In fact, the moment the ship drew ashore, they woke up, knowing that their dreams had not yet come true, and R&D still needed to work hard.

  "Daren, you don't have to worry about it, we know how to do it, and we will never slack off."

   Eberhard’s words were answered by others.

   "Yes, Dai Lun, you are making a big investment again, and you are asking everyone to go overseas to play, and you also set up strategic goals for everyone. We understand your painstaking efforts and will never disappoint your expectations."

   "Yes, Darren, you have done enough. Let us leave the rest."

  Straubel said: “I decided to move to the company from tomorrow, and I won’t go home unless the single-speed gearbox is completely fixed. I don’t believe it anymore. I can’t overcome this difficulty.”

  ……

  Looking at a group of people enthusiastically expressing their opinions and fighting spirits, Xia Jingxing smiled in relief, and finally did not waste his energy, and the military spirit was available.

  "Well, since everyone is so ambitious, then I will set a short-term goal for everyone. I must deliver the first car to the customer before January 1, 2007."

  As soon as Xia Jing's lingo was finished, it was cold. It was such a reality.

  Everyone, look at me and I look at you, no one dares to answer the conversation.

In the end, Tarpening couldn't stand it anymore, and stood up and said: "In the next few months, Eberhard and I will also move to the company, eat and live with the R&D team, and will not fix the gearbox problem for a day. Do not go home for a day."

  Xia Jingxing smiled, this is just the same. What is entrepreneurial spirit? This is it.

  Capitalist exploitation? No no, this is voluntary overtime.

   "Okay, I am waiting for your good news."

   glanced around the crowd, Xia Jingxing smiled and got off the boat.

  (End of this chapter)