My Age of Investment
Chapter 74: sample
Chapter 74 Sample
Old man John took up the file bag, opened it, looked at the contents in detail, and then threw it directly on the table, coldly speaking.
Xia Jingxing thought the other party was not satisfied, and asked, "Mr. Hennessy, is there any problem?"
"No problem, is this your plan?"
The stubborn face of the old man suddenly burst into a smile.
Xia Jingxing felt relieved, he thought the old man was dissatisfied with this plan.
Hey, the old man now is too bad.
Without the general knowledge of the old man, Xia Jingxing smiled and said, “Yes, it’s the plan I came up with.”
"Do you think they will agree?"
Old John’s blue eyes rolled and looked at Xia Jingxing.
"Why not? Anyway, they also want to run ads. Who can vote for?"
Xia Jingxing said lightly, “We are a social networking site, and our main business does not compete with them.
And our users are all college students, naturally like new things, and will never resist online shopping. "
"I mean free shipping and recommending a new user to register on Amazon. You want people to pay you twenty dollars."
Xia Jingxing said, “This is not a lot of money. With a new user, for Amazon, there will be more repurchases in the future, and it will be sooner or later that the 20 dollars will be earned back.
Free shipping is even more okay. Amazon originally announced last year: Free shipping for orders over $25.
As a partner, let us lower the threshold a little bit, such as US$12 and US$10. "
"But, many college students should already be Amazon users?"
Old John asked again, this is what he cares most about.
Don’t sign the cooperation. If the new user doesn’t recommend much to Amazon, then it’s a bit embarrassing, and he can’t hold on to the face of the principal.
"There is a large part, but it is not absolute.
Amazon was established in 1995, and only in the year it went public in 1997 did it expand from a single field of books to other product categories.
In April 1998, it acquired an Internet film information company. In June of the same year, it launched a music store. By 2000, Amazon’s slogan was changed to "the world's largest online marketer."
Until last year, Amazon did not launch the apparel category.
Compared with books, electronics, audio and video products, clothing is one of their shortcomings, and we need to fill their vacancies.
As of the end of last year, Amazon has a total of 40 million users who have purchased products, and they are distributed all over the world.
The United States is higher, and there are only more than 10 million users at most.
As for students, at least half of them have not bought anything on Amazon. "
Xia Jingxing has investigated, although Amazon has been doing well this year, but it is far from reaching that extremely high coverage rate.
On the campuses of American universities, there are still many people who have never bought anything on Amazon, especially international students.
The number of international students is quite large, accounting for about five percent of the total number of students in the United States, which is hundreds of thousands.
"Will it cause any problems to the user experience of Facebook and future development?"
Xia Jingxing shook his head, "No, don't worry about this.
The page is still the same, just hang a link on the homepage to jump to our Amazon store.
These users will definitely continue to come back to use Facebook after they have bought the goods. "
John nodded, "All right, then I will help you contact."
The old man pointed to the computer again, "Look at so many people, which one should I contact?"
"Jeff Blackburn, he is more suitable."
Old man John nodded and said "OK", and stopped asking questions.
……
……
"That's it?"
In the office of the incubation base, Xia Jingxing carried a few sets of sample T-shirts with the blue "TheFacebook" Logo, and began to complain.
Spent six thousand dollars, hired a senior designer, just made this thing?
Currently, there is no money to buy the Facebook domain name, so the trademark is still “TheFacebook”.
"I think it's great, have a problem?"
These samples were sent by Andrew, and the designer was introduced by him, so he was the first to stand up and replied.
"I don't think it's a problem, too, it looks pretty."
The foreign girl turned around and showed everyone a circle.
She is wearing a white round neck T-shirt, and the blue letter print on her chest is topped high.
This is also one of the samples.
"You have a good figure, you look good in everything you wear."
Xia Jingxing retracted his appreciative gaze, gave the little dog a glance, Nu Nu’s mouth, "You try it on."
"Why me? I am also in good shape!"
The little dog glanced at his five short stature, not convinced.
Under the threat of Xia Jingxing's eyes, he still put on T-shirt honestly.
It’s a bit horrible to wear loose clothes on a puppy.
The foreign girl couldn't help but laughed out loud on the spot.
confirms Xia Jingxing’s point just now: whether the clothes look good or not is related to people.
Let the little dog wear this T-shirt, and it immediately feels that the quality of this dress is reduced.
The main clothes are relatively large, designed according to the size of Europeans and Americans.
The little dog is less than 1.7 meters tall, which really embarrassed him.
When Xia Jingxing first came to the United States last year, she was 1.8 meters tall. Recently, she seems to have grown two or three centimeters taller.
He took the clothes that the dog had changed and put them on, just fitting.
"No problem, you can't wear it, it's a matter of size."
Andrew spread his hands and insisted that it was the size pot.
Xia Jingxing didn’t nod easily. After all, one hundred thousand items would be cheated.
Take off this sample, he picked up a white POLO shirt sample and put it on again.
He felt that the fabric of the clothes was quite comfortable, with meshes and very breathable.
"This one is not bad, you look good on it."
The foreign girl commented and said, "It's the logo is a little smaller, it must be clearly visible a few meters away."
Xia Jingxing looked down. There is no big print on the chest, but there is a row of embroidered logos on the left chest, and the rest are pure white.
Relatively speaking, this dress is not so tacky because the logo is relatively small, but the advertising effect is much worse.
He tried on several other samples one after another, and everyone had different opinions.
Everyone could not reach an agreement.
Xia Jingxing simply called the queen photographer Kevin.
He and Yang Niu tried on six samples respectively, and became models in the online store once.
From the photos taken by Kevin, twelve are selected, six for each male and female.
Then, he uploaded these photos to the personal group file and asked fans to give him suggestions.
The female fans in the "Dalun Group" are very enthusiastic, and they leave messages and comments all the time.
Eliminate useless comments such as "Is that red-haired foreign girl your girlfriend", and can still find some useful comments.
As for the five interns, he was also sent out.
Each person brought twelve photos and a form to conduct an on-campus questionnaire survey at Stanford University.
In addition to statistics on the support rate of each sample, it is also necessary to count the height and body shape of the interviewees.
Although Stanford cannot represent the height and body shape of American students, it is also very valuable for reference.
When placing an order, which height segment should place a little more and a little less in order to have a little AC number.
(End of this chapter)
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