My Age of Investment

  Chapter 782 Junk Game

  Hinai.com’s employees are more enthusiastic about stealing food.

  Because during the test, the whole company was familiar with this game, and at the same time, every employee received a task-to be a game experiencer.

  If there are employees who can put forward useful suggestions or novel ideas, once they are adopted, they will be rewarded 10,000 yuan.

  Of course, playing farm games at work is also allowed for the time being.

  Turn into a master stealing food online up and down on the Internet, superiors steal subordinates, subordinates steal superiors...

  Each employee’s face is filled with the joy of stealing food and the failure of stealing food or the loss of being stolen.

  As soon as the game was launched, Hainei.com has built a complete game network.

  Because the entire company is playing, there are so many dishes to steal, which maximizes the fun of this game.

  After Xia Jingxing tied a dog to his farm, he walked out of the office safely and came to the open office area outside.

  A glance over it, Quante Mo is playing games, laughing and joking, just like a vegetable market.

  Some time ago, Renren.com and Friends.com were raging. Internet public opinion questioned Xia Jingxing’s deep financial crisis, which actually cast a shadow on the future of Hainei.com.

  Although the management is trying their best to appease, the morale of the grassroots employees is still very low.

  The launch of "Happy Farm" dilutes a lot of this depression.

  Walking around, Xia Jingxing took the elevator downstairs and went to the game department.

  …………

  …………

  "Happy Farm" was launched in a low-key manner. It did not invest a cent in external media or promotion channels, but only launched an advertisement on the homepage of Hainei.com.

  At the same time, it is also using item rewards to induce players to share the invitation link.

  The purpose is very simple, secretly enter the village, don’t shoot guns, digest the internal stock market first, and then try to plot the external market, and at the same time show the enemy’s weakness.

  This kind of reaction fell in the eyes of the outside world, and further confirmed the rumors that Xia Jingxing was in financial crisis.

   "Hainai.com launches the first game in a low-key manner, what is the intention? 》、

   "The long-awaited counterattack from Hai Nei.com has not appeared after all, and the game cannot save Hai Nei.com",

   "The social war is in full swing, has Hainei.com gone to play games? 》

  ……

  Many mainstream media have noticed the launch of "Happy Farm", and published articles in the first time, looking downside and criticizing Hainet.com.

  A few months ago, Hainei.com was searching for game talents everywhere. This is no secret in the industry. Many people know that Hainei.com intends to make games.

  In the eyes of competitors, they can choose to launch games instead of defending the foundation of SNS. This kind of countermeasure has become a big mistake in the eyes of many people.

   Even many people who originally had a glimmer of hope for Hainet.com have no hope anymore, and they are completely hopeless.

  No matter how well the game is done, without the SNS user base, it will always be rootless.

  For a time, someone on the Internet ridiculed: Hainei.com has already transformed into games and quit the SNS battle.

  Some people have tried "Happy Farm" and only gave two words of evaluation: rubbish!

  In terms of technical content, this 2D page game is simply outrageous, not to mention that it is compared with large online games such as "Legend" and "Western Journey", and even chess and card games are more interesting than it.

  The evaluation is actually very pertinent.

  It's just that this is the experience of the trial player who grows vegetables by himself, and has not fully experienced the fun of stealing vegetables.

  As the two biggest competitors of Hainei.com, Penguin and Thousand Oaks noticed the launch of "Happy Farm" the first time.

  Pengcheng.

  Ma Huateng looked at the computer screen, holding a cigarette in one hand, and clicking the mouse in the other hand to weed, fertilize and water the farm.

After playing for a few minutes, Ma Huateng squeezed out the cigarette **** in the ashtray, looked at Liu Zhiping and Ren Yuxin who were sitting opposite him, puffed out a smoke ring and said: "You think this "Happy Farm" can create a threat to us. ?"

   Liu Zhiping smiled, "Boney, you already have the answer in your heart, so why bother to ask us?"

  Ma Huateng smiled, "I don't know what Xia Jingxing thought in his heart, but he made such a faint move. After holding back for a long time, I thought I could hold back some big move."

  Liu Zhiping chuckled, “Perhaps he wants to use this masterpiece to become a stepping stone to enter the game industry.”

   "Think too much."

Ma Huateng said and shook his head, "This game should be classified as a management and development game. The audience is very small. It is neither enthusiastic nor brain-burning. However, any game player who has a little pursuit will not play this kind of game. game."

  Liu Zhiping nodded, “Yes, I see the media and the Internet, they are all ridiculing the voices of the internal network, and they are really miserable.”

   "Deserve it!"

  Ma Huateng sneered again and again, regardless of whether it was socializing with strangers or real-name socializing, all he regarded as his own place.

  Hainai.com tried to become China's Facebook, which hit him against scales.

  Some time ago, they released Xia Jingxing’s fierce material. They wanted to attract Thousand Oaks to attack the campus market, Hainei.com back to the campus market, and Friends.com took the opportunity to enter the social market. SNS will be determined by the first world war!

  As a result, Thousand Oaks really attacked the campus market.

  However, Hainei.com, like a counseling bag, directly gave up resistance.

  This frustrated their plan!

  Thousand Oaks, while conquering the campus market, has spare capacity to conquer the social market.

  In the end, they couldn't hold back, so they could only reveal their cards in advance, and then they followed the social market.

  Now, Thousand Oaks has released advertisements for all buildings in first- and second-tier cities, please celebrity spokespersons, and also put advertisements on TV...

  The silver splashed out, making the penguin very stressed.

  Thousand Oaks is not listed and does not need to be responsible for the stock price. It burns money without blinking.

  Penguins are not the same. They are listed companies. Financial reports and stock prices restrict them. They cannot be built like Thousand Oaks!

  Now, they no longer regard Hainei.com as their number one competitor. Thousand Oaks is the biggest threat to them.

  Up to now, even Ma Huateng believes that Xia Jingxing is really in a financial crisis, which is not necessarily fatal, but he must not be able to pay for it in a short time. As a result, the domestic network cannot even organize a decent counterattack.

   just played such a game.

  He gets tired of playing for a few minutes, not to mention the picky young gamers.

  Ren Yuxin is the executive vice president of Penguin Interactive Entertainment. He also served as the development director of QQ Hall, the first self-developed game, and has a deep insight into the game business.

  He hasn't interrupted just now, but in his mind he silently deduced and thought about the launch motivation and the possibility of the game "Happy Farm".

  He suddenly thought of a possibility and interjected: “This game is installed on the Hainet.com platform. Is it because Hainet.com wants to increase user stickiness and prevent the loss of active users?

  You should know that they have lost a lot of active users recently, and they have all gone to Renren. There are wonderful content on the website every day. "

  Ma Huateng frowned, "It's possible, but I think their ideas are destined to fail. A game of this level can't keep users."

  Ren Yuxin did not refute, but after thinking about it carefully, he felt that he might be unreasonably worried. No matter how you look at it, "Happy Farm" is not like an explosive game.

  After playing games for so many years, he still has this knowledge.

  "If we continue to develop in this way, the domestic network will fall down at the latest next year."

  Liu Zhiping looked at Ma Huateng, “At that time, our biggest competitor will be Qianxiang.

  Thousand Oaks has been gaining momentum recently. We must focus more on them, and we cannot give Thousand Oaks much hope.

  The shareholder lineup behind Thousand Oaks is very strong. Once the group of sharks see blood, they will spend money to Thousand Oaks desperately, which is not a good thing for Penguin. "

  Ma Huateng nodded, "It makes sense! Tell everyone to hold a meeting, it's time to show our true strength."

  …………

  …………

  Beijing.

  Chen Yizhou also tried "Happy Farm" in the office.

  However, he was less patient than Ma Huateng, and gave up after a few mouse clicks.

   "What a broken game, it takes too much mouse."

   Liu Jian, who was sitting across from him, twitched his mouth and said with a smile: "It's not just you, but many netizens are complaining about this. They think this game is a repetitive action that is suitable for children."

   "Little children can't play." Chen Yizhou shook his head.

   "According to your understanding of Xia Jingxing, is he out of skill this time?"

  Chen Yizhou took a sip from the teacup on the table, and looked at Liu Jian from the corner.

  Liu Jian is one of the founders of UUme Youyoumi. After the company was acquired by Thousand Oaks, he joined Thousand Oaks as the vice president, and Rao Lei entered Vision Capital.

  During their studies at Stanford, the two had some social interactions with Xia Jingxing.

  Because of this, Chen Yizhou often asks Liu Jian about his plan.

   Liu Jian was silent for half a minute before he said: “As far as I know about Xia Jingxing, this step must be meaningful.”

  "What is the deep meaning?" Chen Yizhou asked.

   "I can't think of it, but it will definitely not be as simple as launching a meaningless game." Liu Jian said in a very positive tone.

Hearing this, Chen Yizhou frowned first, and then slowly unfolded, "The game is not that easy to do. I'm sure Xia Jingxing must have capsized this time. I thought that the launch of the game could restore some of the decline in the domestic network, and the result was completely. It doesn't work, and even incurs verbal abuse and criticism."

  Liu Jian was silent. Before that, Xia Jingxing had not played a game, and it was normal for the ship to capsize, but he always felt that Xia Jingxing could create miracles every time.

   "It is better to be careful! We have been too smooth recently, and there is a kind of unreality smoothly." Liu Jian persuaded.

  Chen Yizhou laughed, "You are right, it is always good to be cautious.

  However, our success is based on a large expenditure of RMB 800 million.

  If you have money, what can’t you do?

  Xia Jingxing should be really gone, and even clever women can’t cook without rice!

  If you don’t have any money, you can just stay there, no matter how many ideas and creativity you have, you can’t display it. "

   Liu Jian felt that Chen Yizhou was paying attention to it, but he was still a little disapproved in his heart.

  The recent growth data of the main Renren network is too confusing. Anyone who reads it will be full of self-confidence.

   "Then we should increase advertising efforts?" Liu Jian asked.

"add!"

  Chen Yizhou said viciously, “Hainai.com really made the wrong move this time. This is a great opportunity for us.”

   "Well, that's right, you can't go wrong if you grow yourself up early."

  (End of this chapter)