My Age of Investment

   Chapter 790 The white land is really clean

  Seeing that the field is mature

  My mouse dare not stretch it out

  The thieves on the farm are still crowded

  Can you feel the deserted mood?

  You were still gentle last night

  ...

  Kugou Music's "Happy Farm: Stealing Vegetables Song" adapted by a certain online singer, was immediately put on the top of the platform once it was released, and various recommended resources were smashed in turn.

   Soon, the song of stealing vegetables became a hit song on Kugou, and it quickly spread to the entire network.

  The song is not a masterpiece, but the lyrics are very interesting. It shows all the sadness and helplessness of the farmer, and can get a high degree of emotional resonance from game players.

  On a variety show, Hua Zi also specially sang this song.

  After the video was posted on the Internet, combined with his experience some time ago, it immediately aroused discussion and ridicule among netizens.

   "Hua Tsai is very helpless, I teach you the king, can you teach me to steal food?"

   "Huang Bo: Sing, I still want to steal you tonight."

   "Hua Tsai: Then please be gentle!"

  ...

The birth of   Stealing Vegetables quickly became a nationwide online spree, making "Happy Farm" more and more popular.

  Hainei.com sent investigators to Internet cafes in various cities to conduct first-line investigations.

  'S report is: the first thing that netizens do when they turn on, log on to the Hainet.com, and then turn on Kugou Music. While listening to the song of stealing vegetables, they planted vegetables or harvested them again.

  Playing online games for a few minutes, you have to switch the page to see if the food is mature.

  It’s okay to hang up in online games, but the farm must be foolproof!

  The user stickiness shown by the gamers of "Happy Farm" has reached a morbid level.

  At the same time, a short video appeared on the homepage of Tudou.com.

  The story in the video is roughly as follows: the son graduated from university and stayed in the big city to live, and the old father lived alone in his hometown.

  The son was worried that his father would be bored and no one was with him, so he bought a computer for his father and taught his father to surf the Internet.

  Then, the son got busy at work, and gradually stopped contacting the old father, and the tone of the call became more and more impatient...

  One day, when the old father was about to hang up, he heard his son complain to his colleagues that the vegetable was stolen again. It would be nice if someone guarded the farm for him.

  The old father was very concerned about this, and he began to search for stealing vegetables and what the farm was, and found that it was actually a game.

  After a lot of effort, the old father, who finally understood the rules of the game, set the alarm clock and got up at 12 o'clock in the morning to help his son collect vegetables.

  Finally, after traveling for several days, I finally remembered that my son who was checking the farm logged into the game, and was shocked.

  After knowing the truth, the son fell into tears and desperately ran to the station, bought a ticket to go home, and saw the old father with gray hair and a rickety back at the door of the house.

  When the father and son met, the tear-eyed son recalled the scenes of childhood, and suddenly realized...

  The video is not exquisite, but it is very sensational, involving many themes such as fatherly love, empty nest elderly, filial piety, etc. At the same time, it also integrates the advertisement of "Happy Farm" into it.

  The comment area of ​​this short film directly exploded, and there were some ridicules and some thought-provoking ones.

   "I will buy my father a computer when I get home, and get up at midnight every day to help me collect vegetables."

  "Please be your own person! Son like you might as well stand on the wall!"

  “The problem of the empty-nest elderly is indeed very serious. If the elderly learn to surf the Internet, they can make video calls with their children and play the game of stealing food together, which may be able to resolve the boredom and loneliness of the elderly a little bit.”

  "This is the best advertisement I have seen this year, none of them!"

   "Yes, teach my dad to use a computer, so I won't have one more target for stealing food."

  ...

  This video quickly became popular on the Internet, and then there was a grandmother and grandmother who actually showed up and said that they were playing a game of stealing food, showing their game account to reporters, and helping their children collect food.

  It turns out that the story is true! There are prototype characters!

  This has added a fire to the already popular "Happy Farm", and it has taken a big step towards the goal of a national game that is suitable for all ages.

  Tudou also held an event while the iron was hot, with a bonus of tens of millions, soliciting excellent self-made skits about "Happy Farm" from the public.

  Time comes to the end of November.

  Someone exposed two heavy news. The registered users of "Happy Farm" have exceeded 40 million, and the number of registered users of Hainei.com has exceeded 80 million.

  Unexpectedly, no one questioned this, because everyone around him is playing the game and they are all registered users of Hainei.com.

  Everyone feels that this result is as if it should be.

  The remarks that said "Happy Farm" was a junk game disappeared overnight, and there were no traces left, as if they had never appeared.

  The financial circle, the Internet circle and other circles have even opened up the afterthought.

   "I said earlier that "Happy Farm" is a game that doesn't take the usual path, but no one believed it at the time and questioned me as "nonsense".

  The reason why this game can be so successful lies in its simple gameplay and low entry barriers, which is quite beneficial for large-scale promotion.

  At the same time, relying on the huge user base and precipitated social relationship chain of Hainet.com, the interactive behavior of friends such as "stealing food" can exert the greatest effect, and it is also the biggest source of fun for farm games.

  Today, I’m leaving this story behind. By the end of the year at the latest, the number of users of Hainei.com and Kaixin Farm will both exceed 100 million! "

  There are also professionals who have revisited the marketing model of Happy Farm and Hainei.com, all kinds of praise, which are called magical pens.

  From celebrity stealing food to arouse public curiosity, to free viral marketing through music, and finally sublimating the theme with Tudou’s advertising video, it shows that this game is suitable for all ages and friends.

  ……

  ……

   "Mr. Chen, what shall we do now?"

   Liu Jian’s voice was a little tired, and he looked listless.

  Chen Yizhou, who sat opposite him, seemed to have declined a lot, his eyes were red and his skin was withered.

  In the past half month, Qianxiang was beaten by a combination of fists on the domestic network.

  The happy farm, which was originally judged to be a "junk game" by them, showed the appearance of a dark horse.

  Hainai.com uses games as a sharp knife, and has devastated the advertising network built by Thousand Oaks.

  The campus competitions, celebrity endorsements, variety show sponsorships, and building advertisements that they had placed high hopes for were all vulnerable.

  Renren has 20 to 30 million users, but the number of active users has fallen all the way, from tens of millions to one million, and the decline has not stopped, and there is still a lot of loss.

  In order to receive the prizes, the students did register Renren, but now it is obviously more fun on Hainet. The students ran away after a handful of wool, and Renren hasn’t visited for a long time.

  Social industry is like this, the strong will always be strong, and the weak will always be weak.

  When the classmates around you have returned to Hainet.com, who would want to stay alone on Renren.com? No one will play with you.

  The situation outside the school is similar. A large number of white-collar users choose to escape Renren. Because the colleagues in the entire office are catching fish at work, are you not stealing food? You can't be gregarious, right?

  A food stealing game, just like the Star-sucking Dafa, it directly **** all the skills of Thousand Oaks.

  Today's Thousand Oaks, the momentum is not as good as before, and it is lingering.

  "What did the shareholders say?"

  Chen Yizhou had a hoarse voice. He did not answer Liu Jian’s question, but was concerned about the reactions of shareholders.

  Liu Jian was silent and his face was gray.

   Chen Yizhou understood in an instant, and murmured: "Capital has abandoned us."

Liu Jian saw that Chen Yizhou, who was so energetic in the past, turned out to be like this, sighed in his heart, "Chen, we can talk to Lenovo people again. As long as they agree to call in the remaining 800 million investment funds, we will still be saved. .

   "Happy Farm" is not difficult to develop, we can also develop it, change the name to "Renren Farm", there is a chance to save the situation. "

  Chen Yizhou thought about it. Lenovo said it would make an investment of RMB 1 billion. After paying the first installment of RMB 200 million, the situation of Renren took a turn for the worse.

  Then, the Lenovo department withdrew, not willing and daring to allocate more funds.

  They communicated many times, and the Lenovo department always bucked.

   "What attitude are Zhang Fan and Xiong Xiaoge?" Chen Yizhou asked weakly.

   Liu Jian scratched his scalp with his hand, and sighed: "They haven't gotten over yet, so they don't want to see you for the time being."

Hearing this, Chen Yizhou collapsed on the sofa as if his spine had been taken away.

  Losing more than one billion investors, he can be regarded as setting a new record for Chinese entrepreneurs.

It is not impossible that Zhang Fan and Xiong Xiaoge stabbed him with a knife.

  Now, these old shareholders are reluctant to even meet with him, and Liu Jian has been spreading words from him these days.

  Chen Yizhou is very clear that this is an expression of complete resignation. Investors gave up on him and gave up on Thousand Oaks.

  She covered her face with her hands and rubbed the already numb facial muscles. Chen Yizhou suddenly had an urge to cry.

   Drinking ice for ten years, it is difficult to cool blood.

  But at this moment, his blood is really cold. After ten years of business, he has created a white land, which is really clean.

  (End of this chapter)