My Age of Investment

  Chapter 873 Store Expansion Plan

  Entering Yu Youwei's office, Xia Jingxing found that the space in the room was very small. He glanced roughly, and it was estimated that it might be more than a dozen square meters.

  The furnishings are also very simple, a desk, a sofa, a bookcase, and a water dispenser, and then they are gone.

   "Mr. Xia, don't laugh, it's definitely not comparable to your office."

  Xia Jingxing waved his hand, “It’s hard to start a business, I have a personal experience, so I won’t say these polite remarks.”

   "I will pour you a glass of water."

  Xia Jingxing glanced at Yu Youwei, who was squatting to pour water, and then withdrew her gaze, began to walk around the room, looking around.

  He walked to the bookcase, pulled out a book from a row of books, and turned it over.

  "Have you read all these books?"

  Xia Jingxing raised his head and glanced at Yu Youwei. He thought that these books were furnishings and decorations, but he did not expect to see some traces of turning, as well as bookmarks and notes.

   "When the store is not so busy, I will read a book for a while."

  Yu Youwei put the water on the table and walked towards Xia Jing.

  Xia Jingxing nodded and didn't say much. These books are all books on restaurant chain management. It is a good thing to learn and charge.

   Picking up the paper cup on the table and taking a sip of water, Xia Jingxing leaned her body on the desk, then cast her eyes on Yu Youwei, who was standing in front of her, and asked: "Next, what are your plans?"

  "Go to the capital or open a branch in the magic city!" Yu Youwei said decisively.

   "Why not keep the second branch in Rongcheng, or go to your hometown Yuzhou?" Xia Jingxing pretended to be confused on purpose.

  “There are too many special hot pots in Sichuan and Chongqing, and consumers value taste more than service.

  Look at those “fly restaurants” on the streets of Rongcheng. The bosses are pulling each other one by one. They only sell so many goods every day, and they close the store when they are sold out, but the customers still don’t want to buy it. "

  Yu Youwei said lightly: “Our characteristic is service. The middle class in big cities should like this feeling.”

  Xia Jingxing nodded slightly, taking Haidilao for example, it is not very popular in Sichuan and Chongqing, especially for the locals, it’s fresh.

  If you want to develop and grow, you still have to focus on the first-tier cities, and the potential customer groups are those who pursue a quality of life.

  "Whether it is the capital of the devil or the capital, have you figured it out?"

  Yu Youwei shook her head, “I’m still considering that when I enter the capital, I’ll directly collide with Haidilao. If it’s the magic city, Haidilao hasn’t opened it yet.”

  "Don’t take any chances, we will fight Haidilao sooner or later!"

   "I know that the homogeneity competition between our two families is too fierce. This market is destined to live only one family."

  Yu Youwei has a serious expression. She has thoroughly investigated Haidilao and knows that this company is not easy to deal with, so she is more cautious.

   "President Xia, if we go to the magic capital, we can temporarily avoid the edge of Haidilao, strengthen ourselves, accumulate strength, and prepare for the final battle.

  If you choose to enter the capital, it will be the tip of the needle against the Maimang, and the decisive battle will be advanced. "

  Yu Youwei analyzed, “We still have a lot of shortcomings, such as a weak talent pool, insufficient team cohesion, and even the service we are most proud of. There is still a lot of room for improvement.

  Even if you inject a large amount of capital into the empty cooker, we are crazy to open a store, and we may not be able to kill Haidilao in the short term. It is more likely that our management cannot keep up, the quality of service has declined, and our reputation has collapsed. "

  Xia Jingxing stared at Yu Youwei, "You are actually more inclined to go to the magic city, wait for another year or two to develop, and then head to head with Haidilao?"

   "Yes!" Yu Youwei said firmly.

  Xia Jingxing pondered for a moment, and said: "You know, empty cooking is developing rapidly, and Haidilao has not stopped, we open one store a year, and they can open ten stores a year."

  "The gap exists objectively, and the problem cannot be solved by spending money alone."

  Yu Youwei and Xia Jingxing looked at each other, and said, “We have to admit that we can’t afford Haidilao if we are empty now.”

  Xia Jingxing lifted her chin and motioned for her to continue.

  "Instead of starting to consume with Haidilao now, it is better to find the business growth code first, or take down the magic city market and form a north-south confrontation with Haidilao.

  Haidilao's attitude towards capital is very conservative. This is their weakness as well as their strength.

  The weakness is the slow growth of the number of branches, the advantage is that one step at a time, the foundation is very solid. "

  Xia Jingxing thought for a moment, then nodded his head: "Your idea is correct. I was worried that your mind will start to get hot because of your current achievements. It seems that you are more calm than I thought."

  Yu Youwei smiled with joy, "So, Mr. Xia, do you agree with my plan?"

   "Well, the hot pot market is huge, and for a while, we can't beat Haidilao at all.

  Let’s go to Magic City to open a store, Haidilao can go to Yangcheng and Pengcheng to open a store, just avoid us.

  Even if we want to salvage Haidilao, we have to cooperate with each other. "

  Xia Jingxing knows that Haidilao will be a strong enemy in the future, but he can't kill the opponent right now.

  This is not the Internet industry. It is a dominance. The hot pot market is very fragmented. During the heyday of Haidilao, thousands of stores accounted for only 3% of the hot pot market.

  However, the two hot pot restaurants are characterized by service. When business growth reaches a certain level, when it is inevitable, they will inevitably meet. It is nothing more than a matter of early or late.

  "Last year was our experimental year. Although there are still many shortcomings in empty cooking, we have actually figured out a set of operating models.

  This year, we can continue to polish this model, and at the same time complete a small expansion, accumulate expansion experience, and reserve talents.

  Next year, when the fire is almost there, we can try to expand by leaps and bounds.

  This is a three-step strategy that I think about, step by step. "

  Xia Jingxing nodded slightly, "It takes three years to lay a solid foundation. I think it is feasible and it is not too slow. After all, it is not easy to build a consumer brand."

   "By the way, do you have money to expand now?"

"Have!"

  Yu Youwei smiled and said: "Our company had nearly 30 million revenue last year and a net profit of 3 million yuan. Another part of the loan should be enough to support the opening of another branch."

  Xia Jingxing frowned first, then gradually unfolded.

  He originally estimated that the cost would be recovered in one year. Considering that it is something that a mature commercial brand can do, it is considered good to have achieved this result after only one year of operation as a new store.

  "How much does the staff cost?" Xia Jingxing asked.

   "Almost 9 million, nearly 30% of revenue."

  Xia Jingxing mentally calculated, the cost of the 180-odd employees is not exaggerated, but it is 50% higher than the current staff cost of the average hot pot restaurant.

  Yu Youwei specifically explained: “We equip the staff dormitory with laundry aunts, air conditioners, and computers. This cost is much higher than that of our peers.

  In addition, our commission and bonus system also determines that some outstanding employees can earn more wages, but it also guarantees our service level. "

  Xia Jingxing waved his hand: "This is okay. It was originally a test of the financial model, and the results were not bad.

  However, I feel that the cost can be kept under pressure, and there are too many waiters. "

  Yu Youwei smiled, “This is nothing we can do, and we are still in the groping stage. To ensure the quality of service, only one waiter can watch a few tables less.

  This year, I plan to transfer a group of people to the branch to try to keep the cost down, but it needs to be done well, otherwise it will affect our service quality and reputation, thereby reducing the turnover rate and reducing revenue. "

  Xia Jingxing nodded. This is also the reason why he dare not and cannot spend money. Slow work and meticulous work. Only after laying a solid foundation and finding the best financial and human resources model, can he start the expansion plan with half the effort.

  (End of this chapter)