My Age of Investment

  Chapter 89 Arrival

  The third semester has officially started for half a month, that is, in mid-April, the 100,000 T-shirts shipped by sea finally arrived at the port of San Francisco.

  For this batch of goods, Xia Jingxing can be described as Wang Chuan Qiu Shui.

  Hope for the stars and the moon, finally I am looking forward to it.

  Led by Amazon employees, Xia Jingxing came to the California warehouse and saw 100,000 T-shirts neatly coded.

  T-shirts are divided into two styles, 60,000 pieces of round neck T-shirts and 40,000 pieces of Polo shirts.

  The main thing is that students are not quite sure about their preferences, so I placed an order in accordance with the two styles of T-shirts with the highest support rate in the questionnaire survey.

  If additional orders are added in the future, it depends on the sales situation.

  After checking the T-shirts in the warehouse, Xia Jingxing returned to the company and immediately arranged for Christina to settle the balance.

  On the phone, Wang Youfu is naturally grateful, and rainbow farts piled up a lot.

   Then count the cost of this batch of goods.

  Include clothing design, wealthy clothing, third-party quality inspection, freight forwarding company, insurance company, taxes...

  On these 100,000 T-shirts, Facebook has spent a total of nearly 240,000 U.S. dollars.

  The working capital on the company's account was directly consumed by half.

  Xia Jingxing has high expectations for this batch of clothes. If the sales are not good, then he really wants to jump on the Golden Gate Bridge.

  And the clothes also carry the role of advertising.

  They have been paying attention to Diaoyou.com. This website has a very good development momentum. It is especially popular with Asian Asians in California. The number of users is skyrocketing, which makes Facebook very urgent.

  Although the two companies are currently on two different tracks in the subdivision track, sooner or later there will be competition.

  Time is also very urgent for Facebook.

  Xia Jingxing convened a meeting with little dogs and foreign girls to discuss how to sell this batch of goods.

  "At present, the operation team has contacted more than 1,000 universities, and obtained the contact information and mailing addresses of the target persons of each university."

  As soon as the foreign girl's voice fell, Xia Jingxing frowned, "Only one thousand, what about the other two thousand universities?"

  The foreign girl shook her head and sighed, "I can't find the specific person in charge of the university club. The school address is there, but I don't know who to send the T-shirt to."

  Xia Jingxing also knows that this job is not easy to do. For so many universities, it would be good to find one-third of the target people. It is impossible for every university to be contacted, unless it is the use of government power.

  Despite some regrets, he quickly accepted the reality, "Well, let’s send T-shirts to more than a thousand universities first."

  The little dog glanced at the statistics table of the university list in his hand, pointed and said, “There are 1,145 universities and 20 T-shirts for one university, and 22,900 T-shirts are used here.

  There are more than 77,000 pieces of T-shirts, can they all be sold on Amazon? How much is the price? "

  The foreign girl nodded, "Yes, all hang up and sell, as for the price..."

  She pondered for a while, “We went to other stores to steal the teacher for a while, and found that the goods we sold were very cheap, cheaper than offline stores, which made it more attractive to customers.”

  Xia Jingxing shrugged, "Making money is the second thing. Our main guarantee is sales."

  "Then set $9.9/piece!"

  The foreign girl continued: "I went to the offline store selling T-shirts, and I also visited some shops on eaby and Amazon.

  Our clothes are made of pure cotton fabrics. Offline stores usually sell for 20-30 US dollars. It is cheaper online, which is about ten to twenty US dollars.

  We are 9.9 US dollars, less than ten US dollars, for students, it must be very attractive.

  The fabric is not bad, the workmanship is not bad, but the brand is relatively...not a brand that specializes in clothing.

  But for many students, Facebook is actually a familiar brand! "

  Xia Jingxing nodded, "Okay, this price can be ok. I understand the essence of "Nine-Nine-Eight"."

   "What is ninety-eight?" the little dog asked.

  Xia Jingxing smiled. At the moment, the hottest TV shopping in China is this kind of routine.

  As long as ninety-eight, XXX you will take home immediately!

  Very brainwashing!

  Many people see this advertisement, and they are prone to impulse consumption.

  Later, everyone knew this routine, and it was not so effective.

  Simply explained the domestic "Nine-Nine-Eight Shopping" routine to the little dog, Xia Jingxing said: "It is best to add some promotional activities, such as three items for $19.9 and five items for $29.9."

   "You mean, you want students to wear our T-shirts all summer?"

  The foreign girl's brain is very bright, and it immediately connects to a deeper meaning.

   "Oh, yes! Why didn't I expect it? I thought it was to increase sales and make more money."

  The little dog patted his head, feeling that his IQ seemed to have been hurt by another ten thousand points.

   "Making money is not the goal. We can make the best money, but we can’t make money and protect our capital. What is our primary goal?

  Say important things three times, promote! Promotion! Or promotion! "

  The foreign girl suddenly thought of a further place, "It seems that our T-shirt style is too monotonous, there are only two kinds.

  Students can’t buy five identical T-shirts, right? "

  Xia Jingxing laughed, “This is no way. We also need to test the market in the early stage and adjust according to the market’s reaction. It is impossible to directly come up with dozens of styles of T-shirts.

  What if you can’t sell it? That would squeeze out our little cash flow. "

   "I know this."

  The foreign girl nodded, "But the current situation is that the style is too single. Even if you buy a few more pieces, the unit price is lower, but students must also consider the actual situation in life.

  One summer, wearing the same style of T-shirt, people think you haven't changed T-shirt in a few months.

   Tell me, are there such people in reality? Are you not afraid of being misunderstood and do not love cleanliness? "

  The little dog laughed loudly. It was a good choice.

  Don’t say, Xia Jingxing has really seen people whose clothes have not changed for several years.

  Xiao Mazi has been wearing the same style of gray T-shirt, and has been wearing it for many years.

  When the reporter interviewed, he opened the closet, and dozens of identical T-shirts hung there quietly.

  The purpose is to be very simple, to create a simple and simple public image.

  In the eyes of the public, Zuckerberg = Xiaozha wearing a gray T-shirt.

  However, the same shape does not mean diligence and simplicity.

  Xiao Mazi’s gray T-shirt is actually an Italian luxury brand: Brunello Cucinelli, the king of cashmere.

  The price is 400 US dollars, which is not very expensive.

  In addition to Xiao Mazi, there is a red cannon and a red jersey, who will accompany him on the Chinese Internet.

  In addition, there are Steve Jobs, black pullover + Levi's jeans + New Balance sneakers, this style has not changed to the death.

   But the big guys have their own goals, to build a public image, ordinary people can't do it at all.

   "Then take it easy, don't do marketing activities, first look at sales."

  After negotiating the pricing, the three people began to assign work tasks, each responsible for one.

  (End of this chapter)