My Age of Investment

  Chapter 923 Patent War

  Time flickered, and it came to the end of July.

  Xia Jingxing came to the Good Luck restaurant that day. Qiu Zhiyi asked concerned about it in the first sentence of the meeting: "Jingxing, your expression doesn't seem right?"

"Have it?"

  Qiu Zhiyi nodded his head seriously, and said with a solemn expression: "I will pack you some medicated food materials later. You can take them back to replenish qi and blood. After work, you still have to pay more attention to your body.

  You can work longer and more vigorously if you have a good body! "

  Xia Jingxing did not say a word, and silently accepted the other's kindness.

  The experience in the last half month made him fully understand what it means to lift a rock and hit him in the foot.

  The story starts with the dozen or so sets of clothes he prepared for foreign girls. The first few days felt quite exciting, including queen outfits, nurse outfits, police uniforms...everything.

After   , it’s a little overwhelming.

  Since Christina gave birth, she feels like a different person, and she has an amazing appetite.

  There is no way, her own land can't be left uncultivated, she can only be plowed every day if she is a little bit tired!

  Some things are not good for outsiders!

  Qiu Zhiyi saw through without telling it, he smiled and led Xia Jingxing to his office.

  The two chatted for a while, and then turned the topic to the restaurant and the takeaway.

  "The restaurant has encountered bottlenecks in opening stores. The two newly opened stores are not particularly good, but the other six stores are okay. Although the turnover has declined compared with the peak period, it is not bad."

  Speaking of this, Qiu Zhiyi's eyes are full of worries. In just a few years, he has opened eight Chinese restaurants in the United States, just like a new generation of American Chinese restaurant chain upstarts, and because of this, he appeared in the Chinese newspapers in San Francisco.

   But to be more real, part of the money he opened eight restaurants came from the profit of operating the restaurant in the early stage, and part of it was funded by relatives.

  Although his business is sluggish, his relatives will not blame him, but he will definitely feel sorry for himself.

  So, seeing the gradual decline of the originally thriving business, he was very anxious, and he simply invited Xia Jingxing, who was bringing children at home, to let Xia Jingxing give him a pulse and give him ideas.

  Xia Jingxing was very concerned about the good luck restaurant, and rushed over as soon as he received the call.

  Part of it is the friendship between the old brothers, and half is to observe and understand the changes in the food delivery business of the good luck restaurant up close.

  There is a pile of fried peanuts on the table. Xia Jingxing kept throwing peanuts into his mouth while listening to Qiu Zhiyi's explanation.

  After listening to Qiu Zhiyi’s words, Xia Jingxing chewed peanuts and said, “I told you before that the positioning of the Lucky Restaurant is not clear!”

  Qiu Zhiyi nodded and smiled bitterly: "I know, you mean we don’t take the high-end Chinese food route like Huaguan, nor do we take the middle-low-end route and standardization like Panda Fast Food.

   Carefully care, we should be a mid-range Chinese food between them. "

   "In fact, you all know these problems. Mid-range means that there is no characteristic, and it is impossible to build a brand and spread it."

  Qiu Zhiyi smiled, “In fact, we still have a brand, because we contracted Facebook’s staff meals, we are well-known in Silicon Valley.

  The public account we opened on Facebook already has millions of followers. "

  Xia Jingxing nodded, "But it stops here. I don’t want to use other methods. It is difficult to turn these things into real turnover."

  Qiu Zhiyi sighed: “Yes, I sometimes wonder if I’m too greedy. I’m not satisfied with ten or eight stores and want to become a large restaurant chain brand.”

  Xia Jingxing shook his head, "Don't say that, it's a good thing to pursue!"

   "But my own abilities are limited, and I can't control a bigger situation."

  Xia Jingxing smiled and said, "Then you still ask me to come over and make suggestions? Brother Qiu, don't make your career bigger, the less you will be."

  Qiu Zhiyi admitted frankly: "You are right, there is a little bit of disagreement, I actually still want to make my business bigger."

  "This is not the end! I feel that expansion is difficult, and even the business has begun to shrink. I am eager to change the status quo and are willing to pay for it. Is this your real idea at the moment?"

   "Yes, that's what it means."

  Xia Jingxing pondered for a moment, and said: "To be honest, I am a weak chicken, a pure layman when I am engaged in catering."

  "Don't say that, I think that all walks of life are okay, and all walks of life have certain things in common."

  Xia Jingxing smiled, "It's just appearance, I really jump in when I don't understand anything, and I don't know how to write dead words."

  "For the current plan, there is only one way to spend time on the food delivery business."

As if I knew Xia Jingxing would say this for a long time, Qiu Zhiyi replied: "For the takeaway business, we followed your advice and built a website and a takeaway order processing system. We also cooperated with Yelp and Facebook to obtain traffic and equip the takeaway delivery staff. PAD...

  The effect is effective, but it has not been able to form the mainstream. The take-out business does not account for a high proportion of the turnover, and the main business is the dine-in business. "

  Xia Jingxing said: "I know what you said. Your take-out process, from promotion of your website to order receipt and delivery, needs to be continuously optimized to improve delivery timeliness."

  "It is still difficult to implement in detail!" Qiu Zhiyi sighed, "After all, the take-out business is still not mainstream, and it is difficult for restaurants to invest more resources in construction."

  Xia Jingxing smiled and said: "Although what you said is the truth, in my opinion, these problems must be overcome, because the break point of the good luck restaurant falls on the takeaway business.

  At present, the takeaway business has not become mainstream. It is because smart phones are not popular enough. When future mobile phones can place takeaway orders at any time like computers, what effect do you think? "

  Qiu Zhiyi took a deep breath, “If there is one day, the takeaway business may surpass dine-in food, and the volume will be five or even ten times the current size.”

  "So, on the one hand, you need to wait patiently, and take advantage of this time window to work **** the quality of the dishes.

  On the other hand, vigorously develop the takeaway business to seize the opportunity. "

  Qiu Zhiyi asked: "For example?"

  Xia Jingxing said: "For example, there is Zuo Zongtang chicken, you can develop another Li Hongzhang chicken, Zhang Zhidong duck...

  At the same time, you can also try to open a branch that focuses on take-out business, collect data, and then use it for analysis and comparison. "

  Qiu Zhiyi didn’t care much about the dishes, and paid more attention to the mode of take-out business, and asked: “No dine-in?”

   "Yes, although the turnover has been reduced, it also saves rent and personnel expenses.

  In addition, finding a way and a takeaway survival mode is far more interesting than making quick money now. "

  Qiu Zhiyi was somewhat persuaded that he has two branches with not-so-good businesses that can be used as guinea pigs.

After trying to understand all of this, Qiu Zhiyi instantly made a decision in his heart and began to inquire about the specific methods.

Xia Jingxing gave him a detailed explanation.

  ……

  ……

  I have been working remotely from home for a month, and the child is almost full moon. Xia Jingxing is finally liberated and can devote himself to work.

  When he came to the US office of Fuxing Mobile, Lin Bing had been waiting for him at the front desk early, and greeted him with a smile on his face when he saw him.

"Mr. Xia, congratulations. The lawsuit between us and Wisdom Fruit is finally over. The court ruled that Wisdom Fruit loses the lawsuit. They must not use some of the mobile phone design patents including the circular Home button. The patents that have been infringed and used must be taken against us. compensation.

  However, our claims on multi-touch, web page zoom and other technology patents were rejected by the court. "

Speaking of this, the smile on Lin Bing's face is somewhat restrained. The significance of the judgment of this lawsuit is very important for the revival of mobile phones. At least it has given the outside world a legal criterion. It will be difficult to use the patent to intimidate everywhere in the future. Deterrence Greatly weakened.

  Xia Jingxing didn't say a word, and only after a while said, "Have Wisdom Fruit paid any money?"

   "Huh? Compensation? Not fulfilled yet."

  Xia Jingxing said: "In my opinion, this matter may not be finished yet."

"what do you mean?"

   "From the perspective of Wisdom Fruit's past commercial competition style, they will not cry when they see the coffin, unless they are put into the coffin and completely nailed to death."

  A coldness flashed in Xia Jingxing's eyes. He recently received a very bad news.

  (End of this chapter)