My Age of Investment
Chapter 96: The principal of me is also very embarrassed
Chapter 96 I am also very embarrassed as the principal
Blackburn did not come to Stanford alone. He was accompanied by several Amazon middle managers in the legal department, e-commerce business department, user growth and other departments.
From this, it can also be seen that Amazon has high hopes for this cooperation, and the negotiation team sent out is very formal and complete.
The office of the Facebook company is not large and can't accommodate so many people. Old man John arranged the negotiation place in the luxurious office last time.
Five people attended the negotiation on Facebook, the three founders, the old man John, and Andrew.
After shaking hands, the two sides sat on both sides of the long conference table, sitting opposite each other, clearly distinguished.
Blackburn took the lead and said, "Daren, I said before that we will definitely have greater opportunities for cooperation.
Haha, I really got it!
Facebook’s results are very good, and it also allows us to see greater room for mutual benefit and win-win results.
The main purpose of coming this time is to re-sign the cooperation agreement.
The conditions you mentioned last time, after research and analysis, we can agree to pay Facebook 20 dollars for every recommended new user to register on Amazon.
And give out $10 coupons to every new user.
Coupons are universal for all stores on the platform. If you spend over twenty dollars, you will get ten dollars off, and the coupon will be valid for 90 days.
The rule for valid new users is that the second order shopping behavior occurs within 90 days, and the account cannot be registered on the same computer...
The shop where the second order is made can be a T-shirt shop opened by Facebook, or a shoe, bag, clothing, etc. shop opened by other companies or individual sellers. "
Blackburn said, while smiling at Xia Jingxing, observing the subtle expressions on the latter's face.
Xia Jingxing's face was as usual, listening quietly to the other party's conditions.
Amazon is worthy of being a big company. There are many smart people. The conditions reported have blocked many loopholes, and it is obviously more beneficial to Amazon.
New users can shop twice in a row within three months, not to mention the thorough development of Amazon's loyal customers, it should not be much worse.
And Amazon only pays $30!
The commission on products sold will also be 15%, which in turn can make up at least nearly US$4.5. The actual cost of Amazon for each user is about US$25.5.
Because the Facebook T-shirt is at least US$9.9, users buy at least one piece each time they place an order, and the other 10 US dollar coupons can only be used for orders of at least 20 US dollars.
Users make a second purchase and use coupons. The total of the two orders is at least 30 US dollars, and the product commission is 15%, which is 4.5 US dollars.
If a customer purchases a single order of more than one hundred or two hundred dollars for the second time, Amazon will not only recover the full cost, but even make a little profit.
Chicken thief, too chicken thief!
Xia Jingxing glanced at Old Man John, who blinked at him.
Seeing that Xia Jingxing didn’t speak, Blackburn reminded: “Dalun, what do you think? This condition is very generous, and it is also a precedent set by Amazon to take care of Facebook.
Before you, no partner could get such a big concession from Amazon. "
Xia Jingxing chuckled, "Mr. Blackburn, then I will also talk about my conditions."
Compared to the index finger, “First, effective users cannot be judged by the second shopping behavior. As long as new users register on Amazon, they have to count the money.
New users, we are responsible for bringing them and converting, and we should not be responsible for them.
Unless you give us a portion of the revenue these customers subsequently bring to Amazon?
But this is obviously unrealistic, right?
So, my opinion is that remuneration and obligations should be equal! "
A few other mid-levels of Amazon are unhappy. Amazon's tens of billions of market value companies are willing to cooperate with your small company that is still working in school. It is already very face-saving. You still talk to us about terms?
These people were about to refute, but were stopped by Blackburn's eyes.
Blackburn is a person who has seen the big scene. He is very calm, his smile on his face is undiminished, and he raises his hand to signal Xia Jingxing to continue speaking.
Xia Jingxing directly ignored the expressions of those middle-level Amazons. When she didn’t see the same, she continued to preach:
"Second, 20 dollars is too little. We ask for 50 dollars."
“Third, Amazon must waive Facebook’s 15% product commission.”
"Fourth, the costs of warehousing, logistics, and return processing are still free."
Xia Jing got used to the number of fingers, and almost said the fifth item.
In fact, there are only these four, and there are no more requirements.
Facebook may be an e-commerce company in the future, but at present it is still focusing on seizing the social market. There is no need to open up new battlefields, make enemies everywhere, and put the cart before the horse!
Amazon's development speed is not slow, and its reputation is getting bigger and bigger.
These student users on Facebook may not be Amazon users yet, but after graduation, they will basically become Amazon users in the next few years.
It's useless for Facebook to hold these users tightly, because it will be at least ten years later for Facebook to be an e-commerce company.
Since it’s useless, it’s better to sell it for some money, which is more practical.
treats this thing as a business, and Facebook naturally has to fight for higher prices for itself.
Because Amazon temporarily cannot bring other resources to Facebook except money.
Amazon cloud is optional, and it's not so great at the moment.
After listening to Xia Jingxing’s conditions, Blackburn nodded and said: "Except for the fourth, the other three cannot promise you.
Product commission is one of Amazon’s main sources of income. It is impossible for a small cooperation to destroy our foundation.
The price of $50 is too high. In fact, through Amazon's financial report, you can see that we have just reached the revenue balance and it is impossible to drag ourselves into the vortex of loss.
$20 is our final offer.
As for the judgment of valid users, we can negotiate again.
For example, if the validity period of the coupon is extended to half a year, within half a year, a new user makes a second purchase, and we all regard it as a valid user. "
Xia Jingxing shook his head, "How do we know if a user has made a second purchase? All these data are in your hands."
"Dalun, Amazon is a big company. We will never do any dishonest behavior."
Andrew coughed, "This is not guaranteed by words."
"It can be written into the contract. If there is fraud, we are willing to pay double compensation."
Blackburn knew that Andrew was a lawyer, so he proposed to use contracts and laws to protect him.
"Then both of us will form a team to share and supervise the shopping data of users diverted from Facebook."
As soon as Xia Jingxing’s voice fell, Blackburn shook his head and said: "This is impossible. What if user data is leaked?"
Xia Jingxing didn’t believe these nonsense. Big companies concocted small companies to cooperate. He saw a lot and was so dirty!
This is why he emphasizes that new users register to make money, and don’t engage in secondary shopping and effective users’ original intention.
The data is in Amazon's hands. Isn't it easy to do tricks?
100,000 new registered users, telling you that only 10,000 people have made a second purchase, and 90,000 people have given up using coupons.
Pull the data, there are 10,000 effective users.
If Amazon is so rascal, what can Facebook do?
Evidence is not easy to find, because Facebook has limited manpower and it is impossible to investigate one by one, either to admit it or to file a lawsuit.
Law a lawsuit, big companies like it the most.
You can hire the best lawyers to accompany you in litigation until the end of the day. The more you fight, the more confused you become, and you may even burn money.
Facebook is a small body that can't play lawsuits. Most of them end up in reconciliation or withdrawing the lawsuit by themselves.
Anyway, be careful when working with such a big company, otherwise a bunch of messy and troublesome things are waiting!
"How can a data breach occur? Mr. Blackburn, you are too worried.
Either the two of us should not engage in such second shopping, effective users, and the cooperation should be simpler;
Either form a small technical team together, develop a software, and specifically count the conversion rate. "
Blackburn shook his head, "This is definitely not good. How can Amazon's data be seen by other companies?"
"Although we are a small company, we are honest."
Xia Jingxing sent Blackburn's words back intact, but the latter was speechless.
"We don't look at other users' shopping data, just the part of Facebook diversion. Anyway, we also have it. Why should we care so much?"
Blackburn is not going to let go. Data is the most important asset of an Internet company, so don’t think about sharing.
The negotiations have reached a deadlock, and the two sides are unwilling to make concessions on this.
"In this case, let's put it aside for a while and talk about it later. The original cooperation remains the same."
Blackburn made up his mind, ready to use the word "drag" to decide.
Anyway, Facebook is now constantly diverting new users to Amazon.
If things drag on, there is only good for Amazon, but no harm.
Unless Facebook stops diversion, it will no longer sell things on Amazon.
"and many more!"
Old man John stopped the Amazon group who was leaving.
"Mr. Hennessy~"
Blackburn respectfully yelled to the old man, and thought to himself, did Facebook change his mind?
So he sat down again.
"Eaby's people contacted us, but we didn't meet them.
If we don’t make a deal with you today, then we will meet them. "
Old man John smiled and said, “Facebook has been a bit of a show recently, and the people at Eaby have naturally noticed.
When I called me, my tone was not small, saying that I would pay double the price to cooperate with us.
Like you, the vice president of eaby is also a student of Stanford.
Alas, my principal is also very embarrassed! "
PS: Thanks to Golden Light Man and book friends 20180304120020670 for the reward!
3K big chapter, I beg you to reward some recommendation tickets!
(End of this chapter)
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