My Age of Investment

  Chapter 959 Celebrity Strategy

  After a hangover, the next morning, Xia Jingxing went to work dizzy.

  Yesterday Xia Jingxing slipped away after the meeting. Zhang Yong didn't have time to ask the boss's real opinion on Twitter, so as soon as Xia Jingxing entered the office and sat down, Zhang Yong came back.

   "Lao Zhang, here comes, sit down!"

  Xia Jingxing was leaning on the chair and rested. After seeing Zhang Yong coming, he pointed to the chair in front of the desk and beckoned him to sit down.

  After Zhang Yong sat down, he saw the tired boss and asked: "Mr. Xia, are you feeling well?"

   "It's okay! I had a drink with Huang Xin last night, and I drank too much." Xia Jingxing replied casually, and then asked, "What's the matter?"

   Hearing this, Zhang Yong's face changed a little, and his thoughts were flashing in his mind, but he soon returned to normal.

  Next, Zhang Yong asked solemnly: “Mr. Xia, Twitter has broken out in the United States and has shown a good momentum of development. Do we want to implement the project in China?

  It's troublesome to do it late! This group of domestic colleagues is staring at Silicon Valley every day, copying whatever the fire.

  If Hainei.com wants to do microblogging projects like Twitter, it must be as early as possible!

  Being late In addition to facing competition from startups like Fanfou.com, the four major portals including Penguin, Sina, Sohu, and Netease will also pose serious threats to us. "

   "Do you think the four major portals will end?" Xia Jingxing gave Zhang Yong a glance.

  Zhang Yong said with a solemn expression: “Penguin will soon launch a closed beta for Taotao. The three established portals of Sina, Netease, and Sohu also have their own blog services.

  Domestic products such as Twitter are called micro-blogs, because compared to long-form blogs, this mini-blog has a text limit of 140 words, is short, easy to write, and spreads quickly. It can be regarded as a simplified version of a blog product.

  Let me say that the blog is still a bit too elegant, suitable for literate and knowledgeable netizens, and not very friendly to ordinary netizens, because most ordinary people can only read but not write.

  Many people even write a few hundred-word essays when they are in school, not to mention writing a long blog with a clear point of view and sufficient arguments.

  But now that the emergence of microblogs, grassroots have the right to speak. They can't write long articles. You can always write small essays with dozens of hundreds of words, right?

  In terms of interactivity, micro-blog services are definitely better than traditional blogs, which is also confirmed by Twitter.

  Easy-to-use products are good products to have a market. This is why MSN has been unable to deal with QQ. "

Speaking of this, Zhang Yong paused and said with a little more emphasis: "I judge, after the three major portals recover and realize that microblogging services are more promising than blogs, they will soon launch their respective products. "

Xia Jingxing smiled and nodded, "The analysis is good. That's why I don't let Hainei.com do blogs. Blogs are not popular. They are transitional products. The ones that can truly become national-level websites are Weibo... customers. "

  Zhang Yong smiled, and he was quite happy to see that the boss held the same point of view as himself.

   So he asked tentatively: "Then President Xia, let's immediately set up an internal project team and hurry up to develop microblog products?"

"Not urgent!"

  Xia Jingxing shook his head lightly, and said: "How do you think you can quickly start microblogging? And defeat all opponents and monopolize this track?"

  Zhang Yong lowered his head and thought for a moment, then slowly said: “I think some experience in the promotion of the school intranet and the domestic network can be used for reference to quickly form a momentum and defeat all competitors.”

  Xia Jingxing smiled and said: “The four major portals are not startup companies, Thousand Oaks. They are established companies with resources, funds, brands, and relationships. They are not so easy to deal with.”

   "This is true!"

  Zhang Yong nodded, and then he changed his words: “However, Mr. Xia, we can’t underestimate ourselves. Hainei.com is currently China’s largest independent SNS platform.”

   "Penguin has more QQ space users than us."

  Xia Jingxing said with a serious expression: "The main website can indeed divert new products. The number of microblog users can soar in the short term, but to retain these users and increase activity, we need to find another way."

  Zhang Yong frowned. He knew that he was not a pioneering talent, nor was he born in an Internet product. Xia Jingxing asked him about his plan, but he really couldn't answer.

  Fortunately, Xia Jingxing didn’t make it difficult for him, and soon put forward a winning strategy: “Twitter has actually revealed the answer. Celebrities and celebrities are the only magic weapon to attract ordinary users.

  You think, if an ordinary person pays attention to his idol, then he can see his idol’s mood, schedule, and other songs and movies through Twitter every day...

  What a blessing for ordinary users.

  Maybe when the idol is happy, he also replied to the fans, which is enough to make this lucky fan happy for three days, and at the same time attract more ordinary users to pay attention to celebrities and celebrities.

  Previous stars and celebrities were high above them. Fans could not directly contact them. Now they can follow celebrities’ lives up close and interact with them through Twitter. Is this attractive enough? "

  Zhang Yong immediately reacted, “Mr. Xia, you mean to bring stars and celebrities to our platform, and then attract their fans to the platform through them?”

   "Although the method is soil, it is the most effective way."

  Zhang Yong soon thought of a new question and asked: "We can do this, and other websites can also invite celebrities and celebrities? There are no technical barriers! It is easy to be plagiarized.

  Maybe in order to invite celebrities to settle in, various websites will compete with each other, leading to some expensive costs, such as spending millions or tens of millions of signing celebrities to enter the platform exclusively. "

  Xia Jingxing nodded his head seriously: "There is such a possibility, that's why I said that I can't get rid of it.

  Maybe we have spent some money and paid some price, but we still can't invite some celebrities to come here.

  Because in the eyes of some people, the four major portals are stronger than Hainet! The brand is louder! It is more suitable as a website for interacting with fans. "

   "Mr. Xia, you are right. Sina, like Sina, has done a great job in this regard. Their blogging platform has the most celebrities. If they launch a microblog product, it is estimated that many celebrities will follow."

  Zhang Yong feels that this matter is a bit tricky, and the situation is a bit unfavorable for the domestic network.

  President Xia Jing sighed, “After all, Hainei.com is still too young. It is just a website that has been established for more than two years.

  Although we have launched social games that are popular all over the country and even abroad, we are still a bit weaker than the four major portals. "

  Zhang Yong asked: "Is there no way to solve it? For example, spend a little more money, if someone else spends one million, we spend two million? To grab celebrities and celebrities at all costs?"

  Xia Jingxing shook his head, "The price is too high, and there is no guarantee that it will end without leaking any wind."

   "Then there is no way?" Zhang Yong frowned.

  Xia Jingxing smiled and said: "Yes, have you forgotten the public homepage of Hainet?"

   Zhang Yong suddenly realized that everything can be connected.

  Hainei.com launched a public homepage last year, inviting companies, celebrities, and celebrities to come and settle in.

  Several popular players like Super Girls have developed very well on the platform. Chunchun and Liangying have millions of followers.

  Some time ago, President Xia suddenly instructed him to accelerate the development of a public homepage...

  It turned out to be waiting here!

   Mingxiu plank road, dark Chen Cang!

After trying to understand all of this, Xia Jingxing's image became even more unpredictable in Zhang Yong's mind.

  The entire Internet industry in China is like a game of chess, all of which have been buried by Mr. Xia.

   "Mr. Xia, what do you mean...we will not launch a microblog service for the time being to paralyze competitors, and vigorously promote celebrities and celebrities to enter the public homepage of Hai intranet.

  Wait when the time is right, split the public homepage and set up a new product? Or directly transfer celebrities and celebrities to the new microblogging platform? "

Zhang Yong thought with a look on his face and murmured: "If you do this, celebrities and celebrities should have less worries, because we have already established cooperation with us before that, and we have a certain foundation of trust between them. "

  “It’s not that simple. If the public homepage of Hainei.com wants celebrities and celebrities to come here on a large scale, they have to show some sincerity to let them see the tangible benefits.”

  (End of this chapter)