My Age of Investment

   Chapter 968 Movie Tour Linkage

  Peng Haitao took Xia Jingxing into his office. The decoration inside was very simple, without any luxurious feeling at all. It can be seen that this is a minimalist.

  Well, he said that minimalism has praised him. He handed Xia Jingxing a bottle of mineral water, and said in a casual tone: "I didn't drink here, only this."

Xia Jingxing didn't care, took a sip of the mineral water, and then looked around. It was very empty. There were only two lone office chairs in front of the desk. This made him ask: "Not even a sofa. set?"

   "What are you doing with that stuff?"

  Peng Haitao did not go to sit in the boss chair, but pulled away two office chairs, sat down on one of them, and pushed the other to Xia Jingxing.

  Xia Jingxing pulled the chair and sat down, and asked: "I know you have low material desires, but the sofa should still be set up. There is no need to make it so simple."

  Peng Haitao waved his hand, "No need to talk about the pomp, I don't need to talk about business now."

  Xia Jingxing smiled, well, this reason is very powerful.

  Now Peng Haitao really does not need to talk about business. After Jintian Technology was wholly-owned by a domestic game, the two games "Legend Online" and "Fengyun Online" developed by it were handed over to domestic games for operation.

  Thanks to the powerful distribution channels of Hainei.com, both games are now operating very well.

  Wu Yimin told Xia Jingxing that the two games may be able to earn back 100 million from Jintian Technology by next year, but it is almost impossible to earn more. The upper limit of game quality is stuck there.

   Therefore, Xia Jingxing has no pressure to add an Internet cafe to Jintian Studio. This business has made Hainei Holdings a lot. Even if the board of directors thinks that he is messing around again, it should not be too objectionable.

  "The game "Legend" has many flaws, and the company plans to promote "Storm" next.

  "Wind and Cloud" performed very well. Before we took over, the number of active users was 1.5 million, the number of simultaneous online users was 150,000, and the monthly income was 10 million. Now these three key indicators have almost doubled. "

  Xia Jingxing stared at Peng Haitao, wanting to see if there was any regret or regret on his face.

  Peng Haitao’s expression was not fluctuating, and he smiled lightly: “It seems that it’s right to give the game to you. If you are still in Jintian Technology’s hands, you will not be able to achieve this result anyway.”

   "However, "The Wind and Cloud" is not polished enough, and it is estimated that it will only be popular for a year or two."

  Xia Jingxing knows Peng Haitao’s temperament, so he speaks very directly.

Peng Haitao nodded slightly, "I am mentally prepared for this. Although "Fengyun" is the first 3D Oriental fantasy online game in the industry and uses our self-developed 3D engine, I know that it still has a lot of flaws. A truly boutique game, let alone going to sea."

  Xia Jingxing smiles, this situation is not the other situation, not the situation of Hong Kong Man, but an oriental fantasy online game based on the story of the ancient war between Huangdi and Chi You.

  The biggest problem with this game is that the plot or the background of the story is too old-fashioned.

  The era is developing. There are more and more games on the market, and the room for players to choose is also increasing. At the same time, the players themselves are also growing. It is no longer the era when there were games and not picky eaters a few years ago.

   "Tell me about the newly established "Q version of A Dream of Red Mansions", how do you want to develop it?"

Xia Jingxing looked at Peng Haitao with a smile, and said: "The four masterpieces are not copyrighted, and the world can be used to develop them into games. Domestic and even foreign countries have successively developed "Journey to the West", "Romance of the Three Kingdoms" and "Water Margin". There are very few people who dare to touch "A Dream of Red Mansions" alone."

   "The other three masterpieces are all about fighting and killing, and the plot is easily integrated into the game. "Dream of Red Mansions" is different. It's impossible for Baoyu Archer, Daiyu Swordsman, Baochai Magician, right?"

Xia Jingxing chuckled. He remembered that the Chinese did not develop the IP of Red Mansions very much in the past. Instead, he used the magic to transform it into a sci-fi game. Daiyu drives a spaceship and holds a lightsaber. All the twelve hairpins become female superheroes, guarding the order of the universe. .

  Is there any motherhood of the Three Kingdoms? Little Japan has not been less harmful to Chinese masterpieces.

  Xia Jingxing said: "You don't have to fight and kill. Isn't the simulation development gameplay that you proposed is very good?"

  Peng Haitao smiled bitterly, “To be honest, I don’t think it’s so good. This type of game is not sticky enough, and it’s hard to attract male users.”

"Jupin Pictures has reached an agreement with the crew of the new version of "Dream of Red Mansions" and will invest a part of the co-production of this masterpiece. After "Q version of A Dream of Red Mansions" goes live, several leading actors will endorse the game and attend related game promotion activities. ."

  Xia Jingxing said lightly: "This is also the first time our company has tried the "movie game linkage" model. If we can explore a path to success, it will play a vital role in the company's future grand entertainment strategy."

   "Jingxing, let me tell you this. Even if "Q Version of A Dream of Red Mansions" is successful, it will only be a niche game. It will not have much influence and not make much money."

"Influence and making money are second. The most important thing is to explore the meaning. How to make games with Chinese culture as the background and promote them overseas. We and the industry do not have much experience and can only try bit by bit. "

  Peng Haitao sighed, “If you really want to promote and spread the culture of the Red Mansions, the simulation development game is too simple and simple, not enough to construct a complex world of the Red Mansions, let alone refract the complicated hearts of the people.

  But if it is made into ARPG and MMORPG games, the novel needs a lot of changes. In the end, maybe the game is just a piece of Red Mansion skin, with a protagonist’s name, and the core of the plot is all changed. "

  Xia Jingxing nodded. There are Monkey King and Xiao Qiao in "Glory of the King", but in the end, there is nothing but one name.

   However, the skin and activities from time to time engage in some Chinese style elements, which can be regarded as cultural output.

  He originally intended to promote some traditional Chinese culture through "Q Version of A Dream of Red Mansions". It is best to integrate more novels and plots.

  But adapting a novel into a game requires a lot of changes and needs to give players an interesting gameplay. This creates a situation: it is difficult to create an interesting gameplay without changing the original.

  This also involves an important issue-media conversion.

  As a literal medium, novels can be transformed into visual mediums and made into movies and TV shows.

  But in the process of media conversion, the problem of information loss will inevitably occur.

  For example, the text can describe the appearance of sister Lin in a few sentences, and the information "she is beautiful" is embedded in the description.

  Sister Lin in each reader's heart may look completely different, but they must all have the beauty of grace.

  And TV movies use different languages: a shot, an image, a specific human face, and the tens of millions of sister Lin’s images in the reader’s mind are instantly wiped out.

  This is also an important reason why novel adaptations of TV series and movie works are often scolded, ruining the image of characters in the minds of readers.

   But compared with the adaptation of novel games, the difficulty of adapting novels to TV series and movies is nothing.

  Film and television works can also extract a story line with climax, trough, and ending from the novel, highlighting the characteristics and contradictions of the characters.

  But the game wants to be narrative? Players can only say one thing: Then I go?

  Game as an interactive medium, the relationship between gameplay and narrative has been discussed for many years.

  The masterpiece of early text MUD, "Xia Ke Xing", the imaginative space provided by the ambiguous text is combined with the network and role-playing to create a deep and interesting experience.

  But with the development of games, people have gradually discovered that reading a lot of text while playing games does not seem to be a good experience.

  Because the player is allowed to read other people’s stories in front of the computer screen, or to watch the image created by the designer continue to say the words written in the original book, it seems that the experience is not as good as let the player read the book by himself.

  The most important thing when playing a game is to allow players to explore through actions in the game and see the changes they have made.

  In short, whether it is a text medium or a visual medium, when adapted into a game, it is necessary to add interactive elements.

  Xia Jingxing thought for a long time, maybe under the existing technical conditions, it is difficult to realize the deep adaptation of his ideal, that is, the kind of adaptation game that retains the essence and skeleton of the original novel.

  Maybe this dream can only be realized when the meta-universe becomes a reality.

  For example, when the player enters the game world as Jia Baoyu, there are all NPCs played by artificial intelligence, which can give people a different sensory experience different from text and vision.

  Wait until then, Baoyu hugs left and right, it will be wonderful.

  Or when the era of AR and VR is coming, make "Dream of Red Mansions" an adult game, but Xia Jingxing is afraid of being drowned by the saliva of a red scholar.

  The only thing that can be achieved at the moment is the theme adaptation, that is, with a layer of skin, all the cores have to be changed, otherwise the players feel that I might as well watch TV dramas and read novels.

  After thinking about it thoroughly, Xia Jingxing no longer entangled, take it step by step, and can't be a fat man in one breath.

  "Developing a game is a solution. What do you think of the direction of RPG role-playing games?"

  Peng Haitao frowned, "RPG is divided into Japanese and American styles.

  American RPG game style is realistic, strives for toughness and realism, and emphasizes interaction, and the player has a high degree of freedom. The story is only used to provide the worldview required by the game;

  Japanese-style RPG games use a large number of comic styles, giving players a cordial visual experience, focusing on the plot, and more like an interactive movie.

  If you want to do it, you can only choose Japanese style. "

  Xia Jingxing nodded, "The Japanese style is Japanese, but can the painting style be made into Chinese art style? That is, the costumes, props, buildings, etc. are all Chinese characteristics."

  Peng Haitao took a sigh of relief, “The cost can be high, and this part of the country is very backward, and the original painters of Chinese art style may not be enough to recruit.”

   "Then recruit someone to cultivate by yourself."

  Peng Haitao feels that today’s coldness is about to be full. Is this the true strength of China’s richest man? You can develop games without making any budget! I remember that one thing is one thing.

"Don't look at me with that kind of look. My business will lose out? There is no Chinese art artist, we have cultivated it by ourselves, and we will use it to develop games in the future. You would not think that your Jintian Studio will only develop one. "A Dream of Red Mansions", right?"

Xia Jingxing laughed and said: "I set the direction for Jintian Studio to develop games based on Chinese local culture, "Cultural Rise", "Enhanced National Pride", "Weijia Domestic, "Siyilai Dynasty" is a boutique game studio."

  Peng Haitao smiled and scratched his head. It sounded rather aggressive, but it seemed to be not serious.

   "Look at you, I am not confident enough, and I have begun to question this direction and goal, how can I make a 3A masterpiece that is comparable to foreign manufacturers?"

Peng Haitao’s chest stood tall, "I have no doubts, I am thinking about whether to strive for this career as a lifelong goal? After hundreds or thousands of years, maybe I will be able to compete with Li Du, after all, everyone is the same. Cultural people!

  Games are also a kind of culture in this era, which is equivalent to Tang poetry. "

  Xia Jingxing gave Peng Haitao a deep glance. This kid looked far less honest than his face. He actually fooled me in the opposite direction?

   "Yes, think about it, the game you developed has been played by hundreds of millions or billions of people, so where is the spread than Li Du?"

  Peng Haitao smiled lightly, and stopped talking about Xia Jingxing.

  "No matter how large-scale domestic games are in the future, even if they have acquired hundreds of game companies around the world and formed dozens of self-developed studios, Jintian studios will be unique."

  Xia Jingxing looked at Peng Haitao solemnly and said: “Jintian Technology has a good research and development foundation and has also developed the industry’s first 3D Oriental fantasy online game. Why can’t it lead the trend and open the era of Chinese art style online games.

  The imperial sword flying to the sky, Chang'e dancing under the moon, Hengjiang drying up, burning mountains to boil the sea...

  The beauty and romance, majesty and magnificence of Chinese culture are not inferior to any culture in the world.

  Movies and TV series are unsatisfactory and can't express it. Only the game studio you lead will fight for our 1.3 billion Chinese people. "

  Peng Haitao was still immersed in the beautiful recollection of classical culture. Xia Jingxing’s last words directly broke his work and laughed out loud.

  However, he watched Xia Jingxing's face sternly, and soon stopped.

  "Don’t find it difficult! Domestic games will provide a large amount of funds to Jintian Studio to search for the top game talents all over the country and the world.

  The emperor is not short of hungry soldiers. Since you have been given such a big task, the logistics support will naturally be done for you. "

  Xia Jingxing can predict how much money the business will burn, so he dare not build too many studios, and can only afford a Jintian studio.

  Other games of the agency have to be agency, and the bad money of the agency has to be just.

  The path of main agency and auxiliary self-research may be maintained for a long time.

  "If the funds are guaranteed, I think I can really try this way, and even cooperate with the animation departments of several universities to jointly cultivate talents."

  Xia Jingxing nodded slightly. In his previous life, the streets were full of boys and girls dressed in Han costumes, indicating that everyone still loves traditional culture and is gradually picking up the things that were once lost.

   "However, the early stage is definitely a loss of money. You must be psychologically prepared. We are equivalent to pioneers, and we have to endure more difficulties than latecomers."

  Xia Jingxing nodded slightly, "I know this, but we also have the first mover advantage."

  "The first mover advantage is hard to say, because there are actually several companies in the industry that have developed this Chinese art style online game. For example, didn't Perfect launch "Zhu Xian" this year? "Xun Xian" developed by pixel software is about to go online."

  Xia Jingxing said lightly: "The goal I set for you is to surpass them and develop more realistic and competitive products."

  Peng Haitao nodded. He can understand Xia Jingxing’s ambitions and ambitions, because the other party’s business has always been aimed at the international market.

  "I will give you another news. In the future, Orange Pin Pictures will cooperate with Jintian Studio to launch several fairy-man and myth movie projects, the highest-level large-scale productions, and the world's top special effects.

  Of course, the plot will learn from the failure of director Tsui Hark. "

  Peng Haitao smiled and said: "Wait until we first explore a successful model of movie-game linkage! To be honest, domestic games have improved a lot over the years, and movies have reversed a lot."

   "It's useless to be anxious, take your time!"

  To tell the truth, making Xianxia movies is more frustrating for Xia Jingxing than developing Chinese art style online games. Directors, screenwriters, and actors seem to be poor.

  The quality of the Xianxia dramas filmed later in China is not as good as "The Legend of Shushan". In the words of domestic netizens: I thought "The Legend of Shushan" was the beginning, but the result was already at its peak.

   "So, does Dream of Red Mansions choose the developmental game direction or RPG?"

  Peng Haitao opened his fingers and counted: “RPG includes traditional RPG, action role-playing game ARPG, strategy role-playing game SRPG, and massively multiplayer online role-playing game MMORPG.

  The latter two can be directly eliminated. Traditional RPG adopts turn-based or half-turn system, and ARPG adopts real-time combat, and some operation skills must be added if it is used in "Dream of Red Mansions". "

  Xia Jingxing waved his hand, "Don't ask me, you can make your own decision, you can choose whichever is the best."

  "Then I will study again."

"alright."

  ……

  　 In order to dream of a game for the Red Mansions, it almost drives people crazy. Let's ask everyone for their opinions. What kind of games do you think is better in this era?

  (End of this chapter)