My Animation Era

  Chapter 1024 Ad placement

  The juvenile painting style has attracted controversy.

  The novel setting and story background barely regained a little word of mouth, so that the low-level painting style will not become the reason for the audience to refuse to watch.

  But the "Wolf and Sheep Peaceful Coexistence" that followed made the prospect of "Yangcun Guardian" extremely blurred.

  Someone is optimistic.

  Since the whimsical idea of ​​Pleasant Goat, Wolf and Sheep have been talking about peace, and the main plot has also been reflected. Everyone has been psychologically prepared for this result.

   If Big Big Wolf doesn’t want to be a villain, then find someone else! What a big deal!

   But some people scoffed.

   The animation series "Pleasant Goat and Big Big Wolf" tells the story of two happy enemies, Big Big Wolf and Pleasant Goat, who hurt each other. The theme is exactly the same as "Tom and Mouse".

  As a result, you told me that Pleasant Goat and Big Big Wolf have become good friends, and they no longer hurt each other, but fought side by side.

   Then what else to watch?

  As soon as the new trailer PV came out, the animation "Guardian of Yangcun" was once again pushed to the forefront of public opinion. Although the audience's resistance was not as intense as the first time they faced the childish style of painting, it also explained a problem.

  Wolf Sheep Peace is really not what the audience wants to see!

  The so-called "audience" here refers to those old fans who have always supported the animation of "Pleasant Goat and Big Big Wolf", that is, the core group of fans.

  There are only four words to describe their peaceful attitude towards wolves and sheep: Mixed flavors!

   On the contrary, those children, that is, the new generation of viewers, are more supportive and welcome to Wolf Sheep Peace.

  The audience split into two camps.

  One side is the audience who do not support the peace of wolf and sheep, and reject the low-school painting style. These people are mainly old audiences, adults, high school students and college students.

  The other side is the audience who support the peace of wolf and sheep, and are more accepting of the young children's painting style. These are generally minors, especially primary school students and kindergarten children.

  …

   "Never mind!"

   Facing the turbulent waves on the Internet, Gu Miao, who was nestled in the editing room and supervised the editing of the sample, seemed very calm.

  He said to Deputy Director Pan, who had a nervous expression: "Calm down, you have to figure it out, as long as we do the animation well, it doesn't matter what others say."

  There is a saying in the Internet literary circle called "Writing is so good that it can be broken"!

What does this sentence mean?

  It means that as long as you write well enough, you can ignore any routines, the golden rule of three chapters, cool points and rhythm arrangements, and introductions to book titles.

  Although there are no such words in the animation circle, the principle is the same in the animation circle.

  As long as the quality of the work is so good that others can’t speak, then why do you care what other people say? Could it be that if he said a few bad words, no one would watch the animation?

   It's just hilarious!

  The current controversy surrounding the animation "Guardian of Yangcun", including the childish style of painting, plot setting, peace between sheep and wolves, etc., are all based on the premise that "the animation has not yet been broadcast".

   To put it bluntly, it’s all assumptions!

  These assumptions are just like unproven conjectures in academia. You cannot say that they are wrong, but they cannot be regarded as truth either.

   "The sheep and wolves are completely at peace, and the big big wolf is going to turn its back on its evil ways. I don't think we've made a mistake."

  Gu Miao explained with a smile: "As for the reason, you will understand after the animation is broadcast!"

   The silent majority?

  Assistant Director Pan thought of a noun, then nodded.

  Anyway, he is just an assistant director, and Mr. Gu is the chief director. If there are any mistakes in decision-making, he can't be blamed. Just listen to Mr. Gu.

   "Oh, Mr. Gu, Jiangchuan Children's Channel, Shonan Children's Channel, Zhonghai Children's Channel and many other TV stations want to win the first broadcast rights of the animation "Yangcun Guardian". Look..."

   Proper sweet pastry!

   "Yangcun Guardian" is Gu Miao's comeback work after returning to the Pleasant Goat and Big Big Wolf series after many years. It is not surprising that various TV stations flock to it.

   After all, Pleasant Goat and Gu Miao alone are already very powerful, and the audience appeal of Pleasant Goat + Gu Miao, is it comparable to ordinary works?

   "Leave them to dry first."

  Gu Miao waved her hands and said, "Yangshou's first round of broadcast must be on the Internet platform, and the TV platform is not in a hurry to talk about it."

   Besides, there is nothing to talk about.

  The current transaction prices of animation works are basically transparent in the industry. The only thing that needs to sit down and talk slowly is probably only works with huge price differences like animated movies.

  Take "Golden Rooster Dawn", which has just been released, as an example.

  For this Spring Festival box office champion animation film, the quotations given by various video websites can even vary by single digits at most.

  Praise the penguin video.

  They sincerely respect animation and art, and the price they offered for the movie "Golden Rooster Dawn" almost made Gu Miao succumb.

  Unfortunately, although Wanbao Video can't offer that kind of high price, Gu Miao still prefers the operation model of "high advertising revenue and low copyright buyout", and reluctantly rejected Penguin's sky-high price.

  This time, "Guardian of Yangcun" will also be broadcast on Wanbao Video, and it also adopts the profit method of advertising + member payment sharing.

simply put.

  The first three episodes are free for everyone to watch. Want to watch the next episode? Sorry, you have to be a Wanbao Video VIP member to continue watching.

   This is also a relatively common profit-making method for online animation in the industry.

  The second is the placement of advertisements.

   The feature film of "Yangcun Guardian" does not have any advertisements. After all, the background of this story is not very easy to place.

  But before the feature film starts, there will indeed be an advertisement for the sponsor's father.

   "Shuguang Stationery, scan the QR code to receive a guardian gift package, and protect Yangcun with the sheep and goats!"

   "Mabaole milk powder, strictly selects high-quality milk sources, and protects every Huaguo baby with heart!"

   There are very few sponsors.

  Gu Miao doesn't know about other online animations. Anyway, his "Yangcun Guardian" only has these two sponsors, and only made these two advertisement placements.

   Add up to about 15 seconds.

   After the 15-second commercial is played at the beginning of the title, you will directly enter the main animation. From the perspective of viewing experience, it is somewhat affected but not very bad.

  At least there is no animation that is broadcasting, suddenly giving you a whole commercial in the middle, and even letting the protagonist of the animation act in person, which destroys the exaggerated sense of immersion.

   Each of these two sponsors gave Wanbao several million.

  In terms of the amount of sponsorship, it is already considered a very high-quality resource. And the other party didn't ask too much, just added a few seconds of advertisements to the opening of each episode of the animation.

  Because of this, Gu Miao chose to accept after thinking about it.

  If the amount of sponsorship is not high, and the request is too exaggerated, don't think about it, Gu Miao will definitely refuse.

   After all, the money is too little, and it is really impossible for him to risk offending the audience to place advertisements, which ruins the viewing experience too much.

  (end of this chapter)