My Animation Era

  Chapter 297 Animation Advertisement (for subscription)

  Gu Miao's grades in junior high school were not satisfactory.

  However, he did not meet a landlady, nor did he do any earth-shattering events in junior high school.

Ok!

  The easy-to-understand saying is that when he was in junior high school, he had a small and transparent class. Apart from being called to the office by the head teacher to scold him occasionally, he basically had no sense of existence.

  He suddenly awakened after he entered high school, worked hard to improve his academic performance, and was finally admitted to Jiangchuan University.

   But Li Zheng will never be the same.

  In Gu Miao's impression, Li Zhengyong was always in the top ten in his grade in junior high school. He was a good student in the eyes of teachers and parents, and he won various awards.

   This kind of person is too perfect!

   Gu Miao, who was so perfect that she was in junior high school, didn't dare to say hello to him when she met. Although she was a classmate, she felt like a person from two worlds.

   After twelve years.

   When seeing Li Zhengyong again, Gu Miao couldn't recognize him anymore. After all, who would have imagined that the handsome young man back then would now be so fat that his belly would almost match that of a pregnant woman.

"so…"

  Jiang Keke peeled the garlic, and asked casually: "He came to you, can't he really borrow money?"

   "That's not true."

  Gu Miao shook her head.

  As soon as we met, he ruled out the possibility of "borrowing money". Because of the dress of the old classmate, it can be seen that the small life is going well, and it will not be reduced to the point of borrowing money to live.

   "He opened a food factory."

   "Mainly make some snacks, such as jelly and potato chips. In the past few years, the business has been pretty good."

   "Then why is he looking for you?"

  Jiang Keke, who was cutting carrots, turned around and asked, "My old classmate catch up on the old days? Haven't contacted for so many years, did you come to catch up all of a sudden?"

   "He wants me to do a favor."

  Gu Miao couldn't tell whether to laugh or cry: "The sales of the old jelly are very poor, and their factory has produced a new flavor of fruit jelly."

   "New products with new flavors must be well publicized in order to gain fame and attract more consumers to buy them!"

   "Advertising? Why don't you go to an advertising company? Why are you looking for it?!"

  Jiang Keke was a little puzzled.

  Wanbao Group is a serious animation industry, not an advertising company. Wouldn't it be more appropriate to find a professional advertising company to promote new products?

"He means…"

  “This fruit-flavored jelly product is mainly sold to children, and children prefer to watch cartoons.”

  Gu Miao spread her hands, and said with a helpless smile: "He inquired in the classmate group, and after learning that I was engaged in animation production, he simply came to me."

  Old schoolmate wants a cartoon.

  The nature of the short film, the main content is to introduce their new flavor jelly. It is used to broadcast children's channels around the world as commercials.

   To put it bluntly, it is still an advertisement!

   But their advertisement, because it involves the field of "professional animation production". So instead of going to an advertising company to make it, I asked Gu Miao for help.

  Advertising companies can also do this.

  But advertising companies charge high fees, and they are not professional animation companies after all, so the animation effect may not be satisfactory.

   Coincidentally, my old classmate opened an animation company, which is one of the top giants in China.

   Li Zhengyong simply came to him.

   "Advertising business?"

  Jiang Keke clicked his tongue and said, "It's strange that someone actually came to the door, hoping that Wanbao Animation can help with an animation commercial."

   "It's okay."

  Gu Miao explained: "Wanbao Animation has always had advertising business."

   This is not his nonsense.

  After the establishment of Wanbao Animation, especially after the works such as "Pleasant Goat and Big Big Wolf" and "Dragon Fighter" became famous, they received many similar "advertising sheets".

   But...

  Most of the advertising sheets are "outsourcing orders" issued by advertising companies to Wanbao Animation.

simply put.

  Client A wanted to advertise, so he found advertising company B. After discussion and negotiation, it is felt that the product advertisement of customer A is suitable to be presented by "animation".

  Therefore, advertising company B dispatched the order to professional animation company C, and animation company C completed the animation production part, plus the slogan customized by advertising company B.

  The "commodity advertisement" required by customer A was successfully released, sent to the TV station, and broadcasted in various advertising time loops.

  Generally speaking.

   Unless it is an animation company or studio that is extremely rich and wealthy to a certain extent, other animation companies or studios will receive a few "advertising orders" to make extra money.

  Wanbao Animation is no exception.

   Don’t look at Wanbao Animation, which only produced well-known works such as "Pleasant Goat and Big Big Wolf", which seems to be a small number of works.

   But who knows...

  Many of the "brainwashing advertisements" that are played repeatedly on TV countless times a day are produced by Wanbao Animation?

   Make money, not shabby!

   It is easy to pay for outsourcing animation for advertising, and the workload is not heavy. Generally speaking, the animation part of a short advertising film does not exceed 30 seconds at most.

   Not even a minute!

  Compared with the workload of daily work, which can take hundreds or even thousands of minutes, the animation company laughed.

  Because it’s easy to make money and doesn’t take much time and effort, most animation companies, including Wanbao Animation, actually have close cooperation with “advertising companies”.

so…

   Gu Miao was not surprised that her old classmate came to her door, hoping that Wanbao Animation would help her to make an animation "commercial".

  What surprised him was that his old classmate went over the advertising company and took the initiative to approach the animation company as a "client".

   "Then what did you say?"

  Jiang Keke said curiously: "Old classmate! Why don't you give him a 20% off and 30% off?!"

   "What's a discount?"

  Gu Miao said arrogantly: "Because I am an old classmate, I am too embarrassed to make money from him, so I showed him a clear way."

   Engage in animated advertisements, no problem!

  With the production capabilities of Wanbao Animation, Li Zhengyong can complete the commercials that Li Zhengyong needs in two days at most.

   But such ads are all too common.

  The publicity effect is probably not very good. If you want to have a good publicity effect, you have to work **** the content of the advertisement to create some new ideas.

  The so-called novelty...

  Gu Miao smiled, and patiently explained to his girlfriend: "Say, how about we anthropomorphize the jellies and make them come alive?"

   Jelly personification?

   It seems to be... interesting!

   In his mind, he sketched out the appearance of "jelly people", Jiang Keke nodded and said: "Not bad! This idea is very good!"

   The jelly is anthropomorphic, so cute just thinking about it. If it is made into an advertisement and broadcast, I believe the children will not be able to resist it.

after all…

  Who would say no, talking and moving, or fruit-flavored jelly?

  If this "jelly man" can play tricks and pretend to be cool, dig lotus roots! This jelly must be delicious, right?

  (end of this chapter)