My Animation Era

  Chapter 463 Symposium (for subscription)

  Many people came to the symposium.

   Gu Miao didn't know most of them. He only found out after asking Director Wang. It turned out that most of these new faces were newcomers who had entered the industry within the past two years.

   "Because in recent years, Guoman's policy support has been relatively strong, so more newcomers have joined this industry."

   "It's a good thing, isn't it?"

  Director Wang, who came here from the capital to participate in this symposium and give guidance, said with a smile.

   "It is indeed a good thing, but..."

   Regarding Director Wang's optimistic view, Gu Miao held different opinions. He only heard him say: "Guoman has never been an industry where money is collected from sacks. I am not optimistic that this group of newcomers can survive the brutal competition."

   "Maybe there is a genius!"

  Director Wang smiled mysteriously, then patted Gu Miao on the shoulder and said, "It's your turn to speak soon, are you ready?"

   "It's already ready."

  Under the expectant eyes of all the participants, Gu Miao stepped onto the stage steadily, took out the speech script, straightened the microphone, and then started her speech.

  From the origin of Huaguo animation to the current situation of Huaguo animation industry, Gu Miao talked with eloquence.

   About ten minutes passed.

  Gu Miao had just finished introducing the foreign animation industry structure, and then asked everyone a question: "Why can't Guoman come up?"

yes!

  Analyzed a lot, both at home and abroad, and returned to the starting point of the problem.

   Guoman has countless IPs, a huge market of more than one billion people, and the endorsement of strong financial capital. Why can’t it get off the ground?

  Everyone looked at Gu Miao.

   Everyone here has their own answer to this question. But the present speaker is Gu Miao, and everyone wants to hear the opinion of this "National Comic Leader".

   "Take this opportunity, let me briefly express my opinion!"

   "I personally think that the reason why Guoman can't develop is that apart from our short development time and no one with a strong foundation, the most important thing is that we haven't formed an industrial chain."

  "The Guoman industry can be summed up in one word, that is, doing things independently, you do what you do, I do mine, we don't mess with the river..."

  Hearing this, everyone's expressions were very strange.

   Didn’t form an industrial chain?

   Fragmentation?

   Isn’t Guoman’s current industrial chain quite complete? Isn't President Gu's words a bit biased?

   "Do you think I'm talking nonsense?"

   Seeing the expressions of everyone in the audience, Gu Miao sneered and said, "The animation company is the only voice in the production of a Chinese manga from the beginning to the end. Am I right?"

  Why not?

   Everyone looked at Gu Miao strangely.

   "Thanks to you singing that unity is strength since you were young, can you still say this kind of words?"

  Gu Miao scolded: "Are you a professional voice actor? Are you a music producer? Are you a comic author or novel author? Are you a peripheral derivative product developer? Are you a TV station representative?"

"you are not!"

   "You are just an ordinary animator like me, nothing more."

   "Professional things should be done by professional people. Only by uniting all the effective forces upstream and downstream can a complete industrial chain be considered."

   Worried that these words would not carry enough weight, Gu Miao used herself as an example: "I believe everyone has heard of it. I am currently working on a new work called "Yu-Gi-Oh."

  Everyone nodded in unison.

  The "Yu-Gi-Oh" project can be found on Wanbao's official website. It's not a secret. Everyone knows what Gu Miao has been up to lately.

   "Then do you know how many companies were involved in the production of this animation?"

   "Do you think that Wanbao Animation is the only company?"

  Gu Miao sneered and said, "Wrong! Big mistake! Wanbao Toys has participated in the animation project since its inception. From the perspective of selling peripheral derivatives, it has provided suggestions for the animation throughout the whole process."

  “During the animation production process, we also maintained close communication with the editors and original authors of Wanbao Comics, and they also participated in the revision of the script.”

  “In terms of dubbing, I started training about a month ago. Know the characters, settings, lines, etc. of the characters in advance.”

   "A week ago, Kuka Children's Channel sent people to participate in the review of "Yu-Gi-Oh"..."

  Although the animation "Yu-Gi-Oh" project did not set up a so-called "production committee", this framework is almost the same as the production committee.

  Every link, every department.

  From the upstream comic publishers, to the downstream peripheral manufacturers, and representatives of TV stations, all are deeply involved in animation production.

  This is the real industrial chain.

  Compared to those colleagues who are independent and advocate "well water does not violate river water", Wanbao Animation is undoubtedly much ahead in this regard.

certainly!

  This may also have something to do with Wanbao Group's strategy of "going forward with the whole industry at the same time" from the very beginning of its establishment.

  Other animation companies are not as uniform as Wanbao, and all comics, peripheral derivatives, BDs and amusement parks have to get involved.

  Because Wanbao Comics, Wanbao Animation, and Wanbao Toys are all subsidiaries of Wanbao Group, and everyone is a brother company, so there is no gap in cooperation.

  But other animation companies are different.

  Other animation companies have not developed upstream and downstream industries. Would they be happy to let comic companies and toy companies with "no relatives and no reason" participate in animation production?

  Everyone understands the truth.

  What Gu Miao wants to say is nothing more than advocating "division of labor and cooperation", leaving professional matters to professional people, and animation producers should not always think about doing all the work by themselves.

   But in practice, this idea will not work.

  Because everyone has their own little calculations, and it’s okay to play their own games without disturbing each other. If you let them get together to work, then conflicts will arise!

  Gu Miao didn't expect that her own words could change the status quo of the country's manga industry "doing its own thing".

  Anyway, he was just making a suggestion. As for whether anyone would believe it or be willing to practice it, it was none of his business.

anyway.

  Although everyone in China Manga is scolding, the production methods and skills are not mature enough compared to foreign countries, but...

   Guoman also has advantages and strengths!

  Everyone knows about 3D. Guoman is really good in 3D, at least much better than 2D.

besides.

   Guoman's performance on some relatively "niche" or "unpopular" themes is also amazing, and this is what Gu Miao emphasized.

   "Don't blindly follow the trend, follow the so-called trend! Unpopular and niche topics may not have a way out, and may not have a spring!"

   There is a lot of pressure to compete in mainstream themes. The audience has watched too much, and their appetite has been raised. It is difficult for small teams and small companies to stand out.

  Then why not think differently...

  Since mainstream and popular themes, it is difficult to compete with major manufacturers in all aspects, so why not try unpopular niche themes?

   Taking "Folklore of the Western Regions" as the theme, the puppet animation "The Story of Avanti" is the best example!

  (end of this chapter)