My Animation Era

  Chapter 947 A blessing in disguise

   Can ratings be faked?

  The answer is yes!

  In the film and television industry, money can buy everything except acting skills, including so-called fans, so-called box office, so-called ratings, so-called trophies...

  There must be a concept implanted here, that is, how are the ratings calculated? What role did sample households and set-top boxes play? And who is counting these data?

   To put it simply, the statistical agency will set up several "sample households" in a certain area, and equip them with special set-top boxes or remote controls, so as to count the time period and channel programs that their family watches TV.

  When there are more sample households and more special set-top boxes, the credibility of the data will increase, and data such as ratings, ratings share, channel switching rate, etc. will also come out.

   Back to the original question.

  Since it is artificial sampling, there must be a gray area that can be manipulated, which is commonly known as "buying ratings".

   This is nothing new.

   At least in the live-action film and television drama circle, it is not uncommon to buy ratings, and more than half of the hit TV dramas have done this kind of thing.

  But buying ratings is quite rare in the animation circle.

  Don't ask why...

  The question is that the animation industry is relatively poor, the producers are poor, the TV stations are also poor, and even the advertisers are also poor. Everyone has no money, so how can they engage in such self-deception projects?

   Another point is that there are no so-called "screen stars" in cartoons, and the directors and producers are all behind the scenes, so there is no need to create so-called character design and traffic.

  You buy the ratings, it’s awesome!

   But few people know about your animation, and few people know the director and producer, so what is the point of buying ratings?

  Because of this, Gu Miao and Guo Hongwei were so angry about the fact that someone slandered the rerun of "The Adventures of Little Carp" to buy ratings, and its performance was obviously abnormal.

  How to speak?

  Although Wanbao is rich, he wouldn't do such a stupid thing, okay? If an animation jumps, it will go, anyway, there are other animations that can explode, why do such self-deceiving things?

  Logically speaking, Wanbao has no motivation to buy ratings, because it is meaningless to buy this thing, and Wanbao has no shortage of so-called blockbuster hits.

  Then here comes the problem!

  Wanbao didn’t buy ratings. Is the animation “The Adventures of Little Carp” really a more popular rerun than the premiere?

"It really is…"

  Due to being slandered by others, Gu Miao also deliberately posted a small composition, roughly describing the situation of the rebroadcast of "The Adventures of Little Carp".

  Summary in one sentence.

   "The Adventures of Little Carp" is the kind of animation with ups and downs and fascinating plots. Each episode has a unique sense of suspense. After watching one episode, you can't help but want to watch the next episode.

  Those viewers who have followed this animation from beginning to end may choose to watch it again...

   Those viewers who started watching halfway and missed the previous episodes will also choose to check for omissions from the first episode when replaying.

   Viewers who have not watched it will also come to take a look after learning that this animation is rebroadcasted by the Amway of friends and classmates.

  Super high audience stickiness and exciting plot rhythm are the main reasons why the rebroadcast ratings of the animation "The Adventures of Little Carp" are higher than the premiere.

not to mention.

  Although the ratings of the rerun are higher than those of the first broadcast, they are not much higher! To be honest, the ratings were too low when it premiered, and the ratings potential was not completely exhausted.

  …

  Little Carp’s falsified ratings caused a lot of trouble, which once attracted an investigation by the official department.

   But the result is extremely difficult.

  Fake water injection?

  The "Little Carp Adventure" that was reported and named was found to be innocent after investigation, but several TV dramas and variety shows that were broadcast at the same time were found to be evidence of falsified ratings.

   Good guy!

   This is much more important than The Adventures of Little Carp. You must know that the TV series and variety shows that have found out that the ratings are fake are all the trump cards of David TV.

  The producers and TV stations of those TV series probably hated this person to death.

   Originally, buying ratings was the consensus in the TV circle, and everyone tacitly said that no one would say anything. As a result, a stunned young man engaged in animation came and reported another animation with fake ratings.

   As a result, the animations that were reported were fine, but Chi Yu was the one who watched the show.

  Damn it!

  Let’s not mention how to deal with the aftermath of these affected works, let’s talk about the animation "The Adventures of Little Carp" itself. Because of being reported, this wave has gained a very high degree of exposure.

   Belonging is a blessing in disguise.

  The rebroadcast was already very popular, and with this wave of indiscriminate disasters, the ratings took off immediately.

   "CCTV Children have made a lot of money..."

  Guo Hongwei has some regrets. If he knew that the rebroadcast was so popular, he should not have sold the rights to the first round of broadcast and the second round of rebroadcast to CCTV Children as a package. They should have sold them separately.

   "It's the same for selling separately. Before it was broadcast, who knew that the rerun would be so popular?"

  Compared to Guo Hongwei who is concerned about gains and losses, Gu Miao is very relaxed. After all, in his eyes, the difference between selling cheaply and not selling cheaply is how much is this thing worth in your eyes?

  You think it is very valuable, even if you sell it at a high price, you will think it is a cheap sale.

   You think it’s worthless, even things that can be seen everywhere are sold at a high price. Do you think this thing is cheap?

   Before the replay of "The Adventures of Little Carp", who knew it would be so popular? Since you don't know that the replay will explode, what's the problem with selling it at a low price?

Moreover.

  The rebroadcast of Little Carp can be so popular, in addition to the excellent quality of its own works, it is also due to the vigorous promotion of CCTV as a platform.

   Don’t cross the river and tear down the bridge!

   CCTV is not an idiot either. The reason why they will do their best to help Little Carp Adventures in promotion and publicity is not because they bought the first broadcast rights and rebroadcast rights.

  If it had been sold separately before, and CCTV Children only got the first broadcast rights, but not the rebroadcast rights, do you think they would still put so much effort into promoting "The Adventures of Little Carp"?

   "Makes sense."

  Guo Hongwei nodded at first when he heard the words, and then said jokingly: "Speaking of which, the reason why the official investigation of the fraudulent ratings incident should be the work of CCTV..."

   "That's for sure!"

  Gu Miao waved her hands and said, "Don't even think about it. "The Adventures of Little Carp" is an animation broadcast on CCTV Children's Channel. If people slander Little Carp for falsifying its ratings, isn't that the same as slandering CCTV Children for falsifying?"

  Beating a dog depends on the owner!

   Anyway, The Adventures of Little Carp is also an animation bought by CCTV Children's Channel. It is slandered and spread rumors, and CCTV Children will definitely not sit idly by.

   As for asking the official end?

  Ordinary TV stations may not have that much influence, but can CCTV be an ordinary TV station? Is it hard to ask Brother Division to do you a favor?

   Woke up and the stain came back?

  (end of this chapter)