My Animation Era

  Chapter 990 Box Office Bear

  Long-form video is indeed a slump.

   This is not to say that no one watches long videos anymore, but compared with the increasingly popular short videos, the conversion rate of long videos is indeed very low.

   Short videos are so popular!

  How hot is it? It became so popular that even some people in the animation circle began to specialize in instant noodles with an episode of only 4-5 minutes, and gave up the standard TV animation of more than 10 minutes.

  This trend is not easy to evaluate.

  In Gu Miao’s view, Instant Noodles has the strengths and advantages of Instant Noodles. In the fast-paced era of per capita fragmented entertainment, Instant Noodles is indeed more suitable for the audience’s needs of “watching and stopping at any time”.

  But Instant Noodles also has a very fatal shortcoming, that is, limited by the length of each episode, the time for storytelling is greatly compressed, and it is difficult to tell a relatively complete story.

  Someone in Wanbao Animation also suggested to Gu Miao that the company would follow the current trend of short videos and make some instant noodle shows with extremely short episodes that focus on creative decompression.

  But Gu Miao thought about it, and still refused.

  The duration of Instant Noodles is too short, and most of them are unit dramas. An episode is only four or five minutes in total. Can it really tell a unit story with a beginning and an end?

   I'm afraid it will be difficult.

  Wanbao has already reached the level of a leader in the field of standard-length animation. Now it only needs to consolidate its position, and there is no need to take bold risks in new fields.

   In case of a mess up, the lost reputation cannot be compensated by money...

certainly!

  Giving up short-video instant noodle animations does not mean that Wanbao will give up the advantages brought by short videos and promote its own animations.

  Nanjiubei is almost at this time, already very influential.

  Put various gimmick animation advertisements on these short video platforms, and the effect is still very good. For example, the movie "Golden Rooster Dawn" was promoted in this way.

  …

  Gu Miao's Spring Festival holiday is different from others. Others have a holiday in the 20th day of the twelfth lunar month and go to work on the first day of the first month. He has a holiday on the fifth day of the first month and doesn't resume work until after the Lantern Festival.

   But there is not much difference.

  From the first day of the first lunar month to the fifteenth day of the first lunar month, the streets and alleys are very lively every day, and the atmosphere of the Chinese New Year has not been affected by the wave of resumption of work at all.

  Maybe this is also related to the fact that Jiangchuan is not that kind of industrialized city and there are not many floating population.

  After resting at home for ten days, gaining almost 20 catties in weight, and visiting popular attractions around Jiangchuan with his wife and children, Gu Miao's vacation came to an end.

  New year, new atmosphere!

  Gu Miao, who had just returned to the company, first took a look at the cumulative box office of "Golden Rooster Dawn" and the increase in the number of broadcasts of the short film "Bear Infested: New Year's Goods".

   The former needless to say.

   With a cumulative box office of 1.93 billion yuan, it has firmly secured its No.1 position in this year's Spring Festival stalls, and it is even possible to prepare in advance the celebration banquet with a box office exceeding 2 billion yuan.

  The 3 billion box office that Gu Miao casually mentioned is a bit difficult at present. After all, with the end of the Spring Festival holiday, the market continues to decline, and it is difficult for movies to make new breakthroughs in the box office.

   "Not counting the extension key, there should be around 2.5 billion by the time it's released, right?"

  When Gu Miao thought of this number, she immediately showed a satisfied smile.

  Although it is a pity that it failed to break through the 3 billion mark, but considering the production cost of the movie "Golden Rooster Dawn" and the performance of the last movie of the Year of the Monkey, what is there to be picky about this result?

   "On the contrary, "New Year's Goods" is a bit uncomfortable, and the clarity problem in the early stage dissuaded many viewers. Fortunately, the remedy was timely, and the increase in broadcast volume is not bad..."

   On the first day of the broadcast of "New Year's Goods", the number of views was still struggling to be around one million. It is definitely an unremarkable animation.

  But with the promotion of Wanbao Video website and the inclination of various resources, the number of views soon exceeded 10 million, and now it has reached 56 million.

  After so long, the number of broadcasts has not exceeded 100 million, mainly because the front is not strong, and the follow-up rise is so fierce, it is only a matter of time before it breaks 100 million.

   Compared to playback volume.

  The special feature "New Year's Purchases" really impresses people, but it has a high audience rating of 98% and an audience rating of 9.9 points.

  Although the animation has just become popular, there are not many people who rate it. Sooner or later, the praise rate and rating will drop with the increase of the audience, but no matter how it falls, this is an excellent animation with a score of 9.5 or above.

This is just great…

  Originally, apart from Gu Miao, Wanbao was not paid much attention to the special series of "Bear Infested", because of the release of two consecutive works with a score of 9.5 or above, it immediately attracted everyone's attention.

"What's the meaning?"

  Hou Bin was the first to react. After seeing the performance of the two special episodes "New Year" and "New Year's Goods", he immediately thought of big movies.

   "Looking at this situation, it seems that the big movies in the "Bears" series are very interesting! The audience's enthusiasm and expectations are no less than that of the Pleasant Goat Zodiac series."

"Yes!"

  Gu Miao nodded and said: "You can think of this through the two short films "New Year" and "New Year's Goods". There is indeed something."

   What is the significance of the launch of the two Spring Festival short films in the "Bears Infested" series, that is, "New Year" and "New Year's Goods"?

   Of course it paved the way for the follow-up big movie warm-up!

  "Chinese New Year" was very popular after it was broadcast, and when it gained excellent reputation nationwide, Huaqiang Fangte, the producer of the original bear version, immediately gained confidence and confidence.

  So a year later, the company immediately launched the first theatrical version of the "Bear Infested" series, which is also the "Bears of the Lost Treasure" that many children will never forget!

It can be said…

   Without the two short films "Chinese New Year" and "New Year's Goods" to test the water, Huaqiang Fantawild would not have much confidence in launching the Haunted Bear movie series.

  As for what Hou Bin said, the enthusiasm of the audience is no less than that of the Pleasant Goat Zodiac series...

  Gu Miao just wanted to laugh after hearing this.

   Not only is it not inferior to the Pleasant Goat Zodiac series, it directly surpasses it! For Pleasant Goat's zodiac series, most of the people who watch it are fans, and there are not so many passers-by audiences.

  But the big bear movie, no matter which one it is, has quite a lot of passer-by audiences going to watch the movie. On the contrary, fans of its own TV animation, not so many people go to watch it.

  From this point of view alone, the Big Bear movie series is much better than the Pleasant Goat Zodiac series.

  The box office bear is not in vain!

   Pleasant Goat is actually the most successful TV animation, while Bear Haunted is the most successful big movie, TV animation is actually not as good as Pleasant Goat.

   Even to put it a little harshly.

  The fan group of the big movie "Bears Infested" and the fan group of TV animation have a very low degree of overlap. It can be said that they are not the same group of people.

   Of course, that doesn't include the kids.

  Children have basically watched all of them, whether it is TV animation or big movies, and only adults, there is a strange phenomenon of only watching movies and not watching TV.

  (end of this chapter)