My singer girlfriend is super fierce.

After the joint announcement of Huahai Entertainment and Universal Music, although there are still some voices of argument and doubt on the Internet, the "donation incident" seems to have passed.

However, a video was soon exposed on the Internet again, just like pouring a handful of hot oil into boiling water, which completely blew up the heat of this matter.

In the video, in front of the Huahai Entertainment Building, it seems that a mother with a frosted face and shabby clothes is holding her young daughter and kneeling in front of the Huahai Entertainment Building begging for something.

In sharp contrast, the mother and daughter are surrounded by a group of building security guards in black clothes, forming a sharp contrast.

Then the video screen switched, which seemed to be a picture of the mother complaining with tears in her eyes. It is probably that her daughter is a fan of Ye Zhiqiu, but unfortunately she has a terminal illness, and the already poor family is really unable to afford treatment.

Not long ago, she saw the news online that Ye Zhiqiu donated 30 million yuan in the United States. She was really desperate and came to Huahai Entertainment to seek help with a glimmer of hope. Unexpectedly, not only did she fail to meet Ye Zhiqiu himself, but she was also insulted and rudely driven away by security...

In the video, the mother looked haggard and in tears, and the picture of the little girl lying on the hospital bed with a pale face made people feel unbearable.

As soon as this video was released, as if it had been agreed in advance, many well-known media reported it at the first time. The well-known commentator Zhai Bo once again wrote a long critical article "You can not love, but please don't hurt, don't chill people's hearts", which completely pushed the person involved, Ye Zhiqiu, to the forefront.

Unlike last time, the picture of the vulnerable mother and daughter being driven away seemed to have completely aroused "public anger". After the incident became a hot search, the rational voice disappeared or was drowned out.

The sudden rhythm also caught Huahai Entertainment off guard.

In the meeting room, all the executives urgently summoned by Li Wenrui and Song Meihe were present.

"...This is what happened at the time." The head of the security department said angrily with a bitter face: "The mother and daughter came up and said they wanted to see Ye Zhiqiu. They refused to leave even after the security guards persuaded them."

"Our people didn't touch her at all, let alone violently drive her away. In the end, the police came and asked her to leave. The facts are not what the Internet said. It is completely a rumor distorted by the media!"

In the room, everyone's face was extremely solemn.

After the video was exposed, the company immediately conducted an internal investigation and found that this happened nearly a week ago. It's just that I don't know why the video was exposed now.

To be honest, the way the building security handled the whole process was very restrained and standardized, and there was no problem. As a public figure, especially a top star like Ye Zhiqiu, there are many cases where fans come to the door of the building to try their luck and hope to meet him by chance.

The first responsibility of the security department is to ensure safety. Not to mention that Ye Zhiqiu was not in the company at the time, even with the mother's mental state at the time, they did not dare to agree to her request casually.

Although the other party's situation looks very pitiful, a company has rules and regulations. It is impossible to casually support a seriously ill passerby. That would not be running a company, but a charity.

After figuring out the ins and outs of the matter, everyone's heart sank to the bottom.

General Manager Li Wenrui said in a deep voice: "What about the mother and daughter? Have you found out about the situation?"

Another executive said: "We have found out. It is impossible to verify whether it is a fan or not. The little girl is seriously ill."

"But when we sent someone to communicate, the other party strongly refused to meet, and transferred her to another hospital the next day."

There was silence in the room. The executive continued: "The clarification notice has been issued as soon as possible, but the impact of this incident has now extended to become a hot social issue in terms of artist ethics and help for vulnerable groups. It is estimated that the heat will not be reduced for a while."

Hearing this, everyone felt extremely difficult. Li Wenrui continued to ask in a deep voice: "Where is the person behind it?"

The executive hurriedly said: "I haven't found out yet, but I have a clue."

"It is most likely the company's competitor. It is estimated that in addition to the mother and daughter, the current affairs commentator Zhai Bo was also found by them, and there are also Internet trolls who are pushing the heat of this matter."

"We guess that the other party is attacking at this time, and it may be aimed at the New Year's Day movie."

"Big Fish and Begonia has just been scheduled and is about to start promotion. The core character Zhiqiu has this incident. The publicity effect will definitely be greatly reduced. It is estimated that based on the current online response, some theaters will also be cautious about scheduling..."

On the side, Lu Ping, the head of the film and television department, added: "In addition to Big Fish and Begonia, there are 5 movies in the New Year's Day. There is an animated movie of the same type, called "The Adventures of Magical Elf", but that is a small company., it is unlikely that they are the ones. "

"Among the other investors, the most suspicious ones are Universal Media and Perfect World, which have had conflicts with us before..."

Speaking of this, Lu Ping couldn't help but burst into swear words, and said fiercely: "Damn it! These grandsons are not good at making movies, they can only make money, and they use these shady tricks every day to disgust people!"

This sentence ignited the emotions of everyone in the conference room, and many people followed suit and cursed.

Movies, especially blockbusters, which are large-scale productions with hundreds of millions of dollars in investment, have fierce competition at the box office. Sometimes, in order to compete for the box office, it is not uncommon to slander, discredit, and even use tricks such as "stealing the box office" to compete for the box office.

Although the opponent's tricks against "Big Fish and Begonia" this time are low-level, they are likely to cause extremely bad effects.

Everyone knows that although "Big Fish and Begonia" is an animated film, the soul of this film is Ye Zhiqiu, who took charge of the script and theme music. When the crew carries out publicity, it is inevitable to use Ye Zhiqiu's fame.

Now affected by public opinion, the publicity effect will definitely be greatly reduced. Even if the matter is finally resolved later, the good opportunity for publicity and promotion has passed.

The box office of a movie sometimes depends on the right time, right place and right people, especially the first three days of the New Year's Day market are the hottest. If you don't take this step well, it will be difficult to catch up later...

The movie "Big Fish and Begonia" has an investment of more than 60 million yuan. In addition to the "Autumn of Light" animation studio, Huahai Entertainment is also one of the main producers. If it fails, the financial loss will be huge, and the impact on reputation will be immeasurable.

In the meeting room, Li Wenrui pressed his hand and everyone quieted down.

"A few things." Li Wenrui arranged in a deep voice: "First, we need to increase the efforts in public opinion clarification and public relations. We are upright and fearless, but we can't wait. Now we are fighting a media war!"

"Let the media and big Vs with cooperative relations speak more and take the right to speak back to us! "

"But..." Li Wenrui added: "Now is the time when public opinion has lost its rationality. Zhiqiu is not suitable to speak out online now. The more you say about this kind of thing, the more mistakes you will make. Just leave it to the company."

"You have to warn him, so as not to let his temper get out of control."

Song Mei said helplessly, "I know."

Li Wenrui nodded and continued, "Second, the promotion of the film will remain the same, and efforts must be intensified! The publicity and promotion costs will be increased by another 30%. We can't save at this time."

"In terms of scheduling, find out the bottom line of major theaters in advance."

"Finally." At this time, Li Wenrui's face was also gloomy, and he said harshly, "Who is behind the instigation? Keep looking! Including the commentator Zhai Bo, check it out!"

"Since they disregard the rules, it's best to have no handle, otherwise..."