My singer girlfriend is super fierce.

At home, director Ji Kangning kept refreshing the tablet in his hand, his expression changing.

It is now 11:30 pm. If it were normal, the social animals who had to go to work the next day would go to bed early, but today is New Year's Eve, which young people would not stay up late to count down, so the Internet is unusually active.

Half an hour has passed since Ye Zhiqiu sent out the promotional Weibo for "Dying to Survive", and the popularity of this Weibo has not only not decreased, but has a trend of increasing.

The movie promotional poster is nothing, but Ye Zhiqiu's copywriting power of "I come from afar to meet you" is really huge. In today's society, many young people have more or less "literary youth" attributes, and many netizens have forwarded and re-created this sentence.

Soon, the top ten Weibo hot search list added the term "I come from afar to meet you'".

Many netizens who don't know the reason clicked in curiously, and then searched the source a little bit, and naturally saw Ye Zhiqiu's Weibo.

At this time, Ji Kangning was already a little restless and couldn't keep calm.

If it was just ordinary publicity, it would be fine, but as things developed to this point, he vaguely saw the shadow of "viral" marketing.

There are precedents in the circle for this situation. For example, two years ago, an actor who had been away from the screen for many years released a new work, which attracted huge attention.

This actor was popular all over the country 20 years ago. Now many young and middle-aged people have watched his films in their childhood. Of course, under the conditions of that era, most of them were pirated.

Therefore, when it was learned that this actor had a new work, a trend of "I owe XX a movie ticket, it's time to pay it back" was set off on the Internet. Many viewers went to the cinema. The film grossed nearly 300 million yuan on the first day of its release, and it continued to rise...

To be honest, the quality of this film is not very high, as can be seen from the score of 7.0 on the professional film review website, but it created a cumulative box office myth of 2.8 billion yuan.

Later, many professionals used this film as a classic case to analyze it from multiple angles, and there was one conclusion that was consistent.

——The words "I owe someone a movie ticket" played an important role in the early publicity.

Later, many crews tried to copy this "viral" marketing method, but they basically failed.

The core of this communication model lies in "spontaneity" and "following the trend". It is formed by hundreds of thousands or even millions of netizens forwarding through social accounts such as Weibo and WeChat. It cannot be promoted simply by water army.

It is a bit similar to the popular copywriting "The first cup of milk tea in autumn". You have to hit a certain point of the majority of netizens.

Ji Kangning felt that things could not be allowed to develop like this, otherwise it might have an unpredictable impact on "Casino Tycoon".

The target audience groups of the two films overlap. For those viewers who hold the mentality of "no clear goal, watch any one", perhaps this Weibo is the last factor that makes them choose "Dying to Survive"...

At this time, a quick ring sounded.

Ji Kangning looked at the screen of his mobile phone in front of him. It was a call from the largest investor of "Casino Tycoon".

When the call was connected, the first sentence on the other end was "Have you seen the hot search of "Dying to Survive" on the Internet?"

Ji Kangning stood up from the sofa, walked into the study, and said, "Mr. Tang, I just noticed it too."

"Ye Zhiqiu is really good at this. I don't know whether it was intentional or unintentional, but it's really not simple to make such a big fuss before the release."

There was silence on the other end of the phone for a moment, and then he said in a deep voice, "Whether he intended it or not, we must have countermeasures. He and we are direct competitors. The box office in the first three days is crucial. This momentum cannot be suppressed."

"How to deal with it now? Do you want to find a team to do public relations?"

Ji Kangning knew that the "public relations" the other party was referring to was actually "black public relations", which is very common in the competition of film and television projects.

Simply put, it is to ask the Internet to deliberately fabricate the black material of competitors, buy hot searches on the Internet, and publish them in a big way to disrupt the rhythm of the other party's publicity and promotion.

Real business wars are often so simple and crude. Although it is an old-fashioned method, it has been proven effective by many experiences.

Ji Kangning pondered for a moment and said, "You can hire a PR person, but you need to think carefully about which aspect to write about."

The other party was stunned and said, "Isn't it just digging up some dirt on Ye Zhiqiu? That guy has a lot of scandals. It's easy to mess with him casually. There is also the starring actor Huang Zhengmin."

"No." Ji Kangning shook his head and said, "I guess after today's Spring Festival Gala, Ye Zhiqiu will be the most popular on the Internet.It's too obvious to do black PR for him at this time."

"It's the same for Huang Zhengmin. Huanyu used this trick to stop "Crazy Stone" before, but it didn't work. His and Wei Bing's things have been hyped up..."

"Then are we just going to watch them go on?!" The other party's tone was a little anxious.

"Casino Tycoon" cost 300 million yuan. Which investor would not be anxious? At least 1 billion yuan is needed to get back the investment. The pressure can be imagined.

Ji Kangning pondered for a moment and said, "It's not that I won't do PR, but the method should be changed."

"Tomorrow, find someone to post an article to praise "Dying to Survive". The higher the better!"

"Praise?" This method made the other party stunned, and blurted out: "I wish he would fail tomorrow, but I still have to praise him?"

"Yes, praise him, and I have to praise him a lot." "Ji Kangning's expression remained unchanged, and he calmly analyzed: "I have carefully studied the trailer of "Dying to Survive". If it goes as expected, they should want to copy the successful model of "post-realism + comedy" of "Crazy Stone" this time."

"But if it is just a comedy, the content will be empty and cannot support the nearly two-hour length, so the element of "generic drugs" is added throughout the film, but..."

At this point, Ji Kangning raised a sneer at the corner of his mouth and said: "Medicine, especially "drug reform", is a big problem worldwide. Even the United States is still a mess after more than a hundred years. The complexity is far beyond what ordinary people can imagine.

"No matter how talented Ye Zhiqiu is, this kind of question is definitely not something a young man like him can explain clearly. At most, he can only touch on the surface. It is obvious that there will be many mistakes and omissions."

"So, we have to praise him too much. If we praise him too much, someone will naturally be dissatisfied without us having to take action... If you want to take advantage of this kind of popularity, you must be prepared to be backlashed."

Finally, Ji Kangning sighed, his face full of sympathy.

"Young people are still naive."