New Shun 1730
Chapter 608 Shameless Tabloid
"How did you come up with such a damaging method?"
This method is very damaging, and even seems a bit clumsy, but it has to be said that it is really effective.
Just like in the Internet age of later generations, people usually rely on some non-political things to cultivate a large number of fans. When necessary, they suddenly attack, reprint or directly spread rumors, and they spread quickly.
Of course there are more effective means in later generations.
However, in this era when paper publications dominate everything, those more effective methods of later generations seem to be unavailable.
Kang Buluo didn't think there was anything magical about it, so he smiled calmly.
"This is just the wisdom of trying to assassinate King Liao."
"What Wang Liao likes is fish; what the Dutch people like to hear and see is both vulgar and gorgeous, and has an exotic flavor."
"Those who specialize in what they use are the swords hidden in the fish; those who I use, use the pen as a sword."
"This kind of thing seems to be no different from that of an assassin. He hides his true purpose. When the time comes, he draws his sword and strikes, a white rainbow shoots through the sun, and the world is shaken. He may die, or he may flee thousands of miles away. He can do it once but not again and again. ”
"So, this matter still needs to be done well by the young master. I guess we only have one chance to talk. We still need to have everything ready, except for the last bit of incitement."
Comparing this to an assassin's assassination, Liu Yu found it quite interesting, and thought it made some sense.
It really can only be used once. If you follow the same pattern next time, the Dutch will definitely be wary.
"Well, Brother Zhongxian is right. Brother Zhongxian should worry more about this matter. We will be here for a long time, at least a year. Take your time, don't be in a hurry."
Kang Bunuo nodded in agreement and added: "But if it's just those things, it's a bit empty after all. The young master's angle of explaining the world is strange, why not put a column behind it and write some political commentary every day. It doesn't need to be too deep, but it's just a taste. , and it’s amazing.”
"I asked the Dutch. There are publishing controls in the Netherlands. However, it is not completely forbidden to talk about national affairs."
"For example, some of the most popular newspapers in the Netherlands, such as "Special News from Various Regions" and "Leiden Zeitung", are all run by escaped French people. They talk about political affairs. But most of them are criticizing France."
"Although the Netherlands is not allowed to discuss domestic political affairs in the Netherlands, it is allowed to talk about foreign political affairs, especially France."
"Young Master can refer to Sang and Huaihuai, or use the Lilliputian country in "Gulliver's Travels" as a metaphor like the British gentleman's newspaper that you read, and it won't be a big deal."
"Or, if you tell jokes that satirize current affairs, such as "Guangxiaofu" and "Guangzhanglu", it will also help spread."
Liu Yu thought for a moment, then subconsciously thought of the classic series of Soviet jokes made up by later generations, and casually said: "Such as: Why are the Dutch's nostrils so big? Because the air is not contracted to tax collectors? This kind of thing?"
This kind of joke is the same as the so-called bad nature of a certain country. It is an almost universal sentence pattern and insists on attaching some universal things to a certain country.
Just like this joke, just replace the tax collectors with the characteristics of each country.
If it were like the United States in later generations, they would ask: Why do Americans have big nostrils? Because air is made by God, not entrepreneurs. Cheap.
If it's the Soviet Union, then ask: Why do Soviet people have big nostrils? Because air was not produced as an item by the State Economic Planning Committee of the USSR. No shortage.
Liu Yu has read this kind of joke a lot, and it doesn't take much effort or brainpower to slightly change it.
As long as you look for it, you can always find a black spot to trap.
Moreover, the Netherlands’ butt is really not clean at all. There are a lot of black spots at random. With this kind of political joke template, you can easily come up with hundreds and eighty of them.
Kang Busu chewed on this cold joke for a while and said with a smile: "Excellent. Such a joke will not be too inciting and is easy to spread."
"As the young master often said, boiling frogs in warm water will spread widely over time, and when used, it will have miraculous effects. However, in addition to this, we still need something a little more formal. For example, we can use the perspective that the young master is accustomed to. , to analyze their past history, it does not necessarily have to be the Netherlands. The laws of history are always the same. When the time comes, there will definitely be a group of Dutch people who only talk about that time and this moment. "
The principles are actually similar. Liu Yu has seen similar methods before, or he has seen them a lot.
Kang Buyao had never seen it, but he had read history books and received orthodox traditional education. Using history as a guide, he could grasp the key points and understand this incident as a shocking blow from the assassin.
The two briefly discussed the general idea, and Liu Yu walked around the room a few times, thinking about the feasibility of this matter.
Historically, there have indeed been successful cases. According to what Kang Busao said...the dirty routine, there is also a proper term for it, called pornographic news. Of course, the original meaning is not the later extended meaning. This kind of news is very characteristic.
The audience is very clear, it is the middle and lower classes of society.
The title usually contains words such as "shocked", "surprisingly", and "in anger", and the content is closer to the story.
If the newspaper industry is not strictly regulated, it will basically slide into things that can immediately attract attention, such as page three girls and erotic stories.
What I write is better called short stories than news.
Historically, the New York News used similar methods, using headlines such as "Shocked! Why did the young girl commit suicide"; "Shocking! Cuba's 'Joan of Arc' was killed by a strong Spanish soldier..." Such headlines were shocking. Became the boss of the newspaper industry.
The people at the bottom really like this kind of title and this kind of provocative article.
No need to think, no need for logic, just a short, instantaneous pleasure like smoking.
After reading it, you may enter the sage mode and feel that it is not interesting, but you will want to read it again after three or five days.
Historically, the New York News immediately stirred up emotions when the "Maine" incident just happened, and was sure that the Spanish bombed the American ship, instigating the mood to start a war, and made a great contribution to the Spanish-American War.
If there is no regulation, for the sake of profit, newspapers will mostly rush in this direction.
However, this situation must have its economic and material basis.
The material and economic basis must be that the steam engine has been invented, the mechanical power printing press has greatly reduced the cost of newspapers, and the bottom of economic development has the ability to pursue a little spiritual life.
These conditions were not available in the Netherlands at that time.
However, these conditions are just requirements in a normal, free competition pure market environment.
If you don't consider profit, but just lose money to make a noise, these hard conditions don't need to be considered.
The printing industry in the Netherlands is now quite developed. French exiles are printing newspapers in the Netherlands. Movable type printing presses have also appeared long ago, and the cost of newspapers has been reduced a lot.
Although it is still not affordable for the lower class, it would be different if Dashun subsidized it.
Subsidizing it to the point where ordinary people can afford it can seize the right to speak at the fastest speed: not only because the routine of yellow and pornographic news has been proven to be very effective in history; but also because the profit-seeking nature of capital makes no one do it, because doing it is losing money and there is no competition.
Just as Kang Budai said, this behavior can be compared with the "Assassin Biographies" in the history book.
Zhuan Zhu wanted to assassinate Wang Liao, so he improved his cooking skills. As for the cost of practicing cooking, it was not taken into consideration.
If Zhuan Zhu wanted to open a sashimi shop to make money, he would have to consider the cost.
Liu Yu calculated that there are now seven provinces in the Netherlands. The Orange Party has become the consul in three provinces, and these three provinces do not need to be incited.
There are still four provinces left. Amsterdam, as the largest city, has a population of only 200,000.
The rural population was like individual potatoes at this time, and it was impossible to organize them. Not only was the information transmission slow, but they would not be able to play any role in a coup.
There were only seven or eight cities that needed to be affected, with a total population of hundreds of thousands, and there was no need for one copy for each person. As long as 50,000 copies could be sold daily, it would be enough to affect almost the entire Netherlands when a "stunning blow" was needed.
50,000 copies, a few copper coins per copy, and an extra 70 to 80 taels of silver per day.
To put it more, 100 taels of silver would be subsidized per day, and for a year, it would only be 20,000 taels of silver at most. It was impossible to make it into a daily newspaper, and one copy every three or five days would be enough.
20,000 taels of silver, in exchange for a coup in the Netherlands; in exchange for the smuggling routes, markets and transportation capacity of the Sea Coachman, it was a huge profit.
Sure enough, those who steal hooks will be punished, and those who steal countries will become princes. Lu Buwei said that rare goods can be kept, and coups are really profitable.
The general idea gradually took shape in his mind, and Liu Yu stopped pacing, picked up the goose feather pen on the table, and wrote a few words to sort out the chaotic ideas that had just condensed into a body.
"Brother Zhongxian, this method is really good and can be used."
"I think we should find some local gunmen in the Netherlands. The cultural level of the Dutch is just so-so. They are popular with high-class literature and whatever is popular in France. But those dog meat that is not suitable for banquets and low-class literature are the most suitable for spreading among the middle and lower classes."
"This matter is settled. Find those local gunmen who write such novels at the bottom, spend money, and hire them. Give them a future of going to the East to make a fortune."
"Contact the printing factory and publish the first copy within ten days. The price should be low, so low that the middle and lower classes can buy a copy to take a look; but it can't be too low. Too low, not so low that it's cheaper to buy toilet paper or cigarettes than to buy paper."
"The Netherlands is not big, so you can go out and walk around, ask the post office, or hire someone to buy some carriages for transportation."
"You should take care of these. After all, the Netherlands has no official ambassador to Beijing. Even if the Celestial Empire has equal diplomacy, it is impossible for it to kneel down and lick the Netherlands. They send a company representative, and we send an ambassador to the Netherlands. There is no embassy here, and there is no one to set up an outpost here in advance. You have to do it."
"I still have to deal with this group of Dutch upper-class people who talk nonsense all day long. Get it done as soon as possible."
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