Number of People

  Chapter 1693 Renzi Juan Public Opinion First

   It was already early morning of the second day when Cao Yu arrived at Iron Net Mountain.

  Feng Ziying learned that several cabinet veterans were still on their way here, and Cao Yu was rushing here because he had been notified by someone sent by him, so the time was a little faster.

"Ziyi, you have worked hard." Feng Ziying greeted Cao Yu to sit down, "But it is urgent, and I can only work **** you. After I explain to you, you have to go back immediately. Tomorrow at the latest "Today's News" It's going to be in the newspaper."

  Cao Yu nodded nervously.

  He already knew what happened, but he didn't know what Feng Ziying was going to tell him what to do. Does today's news still dare to read the news that the emperor was assassinated? That would definitely bring disaster, Lord Feng wouldn't be so reckless.

  Feng Ziying signaled Cao Yu to take a sip of tea to moisten his throat first, and he also had to consider how to explain this matter.

The threat from Prince Yizhong has two aspects. On the one hand, it is the sudden advance of the Xuanfu army. If the Jingying and Jizhen army can't resist it, and they control the defense of the capital city in one fell swoop, it goes without saying that it will become the second one. The "Battle of Jingnan" is over, everyone can just wash up and sleep; on the other hand, it may be a fight for righteousness. If Prince Yizhong wins the support of the courtiers and Chinese officials, then when Emperor Yonglong cannot wake up, He can also supervise the country, and then ascend the throne logically.

   The former Feng Ziying did what he could do, but the latter, Feng Ziying felt that he could work harder.

The attitude of court officials is very important, but at least so far, according to Feng Ziying's observation, all scholars support Emperor Yonglong, but Emperor Yonglong is now in a coma, and may never wake up again, so the attitude of these people Will there be any changes?

  The attitude of the scholars in the north will not change. Prince Yizhong’s preference for the scholars in the south of the Yangtze River makes them unacceptable. What about the scholars in the south of the Yangtze River? For example, Ye Fangli, the three court elders, or Gao Panlong, Huang Ruliang, and Gu Bingqian, who are the mainstream scholars in the south of the Yangtze River who are official ministers?

Feng Ziying felt that maybe these people's superficial attitudes would not change. After all, they were all civil servants valued by Emperor Yonglong. For those who value their reputation, they will not care.

But people are realistic. Under the circumstances that Emperor Yonglong could not wake up, and the performance of his sons was worrying, especially if Prince Yizhong took the initiative to throw an olive branch, these Jiangnan scholars Will Wenchen change his attitude?

  Feng Ziying thinks it’s hard to say, maybe some people will, some people won’t, it’s not the same, but as long as some people change their attitude, it’s quite dangerous.

  Once these civil servants change their attitude, they will find ways to create public opinion to defend themselves, and with their energy, they can do this.

Others who have not changed their attitudes for the time being will gradually change because of the changes in the attitudes of this group of people. This is predictable. Prince Yizhong's emphasis on Jiangnan scholars will definitely move these people. With the people in front of them clearing the way, these people People's psychological acceptance is naturally much better. After all, I am not the first to turn, and it is easier to accept it in terms of face and psychology.

What Feng Ziying had to do was to build up momentum in advance and take the lead in public opinion. On the one hand, he publicized the achievements of Emperor Yonglong and his care and love for the scholars, especially his trust in the court officials. To criticize the performance of the Jiangnan scholars in Nanjing is also a reminder to imply that these Jiangnan civil servants in the court, even if you vote now, it is already a role at the back. Prince Yizhong has already had a party confidant , and now it used to be nothing more than eating leftovers.

"Today's News", which is the leading newspaper in the capital city, still has a considerable influence on the people in the capital area. Feng Ziying has basically never interfered with the specific content of their newspapers. He still gives them some general directions. That is to take into account the needs of current politics and business, not only to cater to the preferences of the public, but also to guide the public's mentality, and to establish the prestige and credibility of the newspaper, which is particularly important.

But now, Feng Ziying knew that it was time for this newspaper to repay him. He just allowed himself to firmly control the direction of public opinion in the capital city in just two or three days, forcing the southern scholars in the court to be unable to turn. thereby gaining time.

  As long as Niu Jizong's Xuanfu army's attack can be stopped and defeated, the situation in Gyeonggi can be stabilized, and the public opinion can gain an advantage, Feng Ziying feels that there is still a lot to be done.

   All he can do is this step, and the rest is the performance of the cabinet princes.

  Feng Ziying did not hide anything, and directly informed Cao Yu of her thoughts and intentions.

  Cao Yu has been running the newspaper for so long, of course he knows how much Feng Ziying attaches importance to this newspaper, but when Feng Ziying explained his intentions, Cao Yu couldn't help but marvel at Feng Ziying's whimsical ideas.

But after a careful taste, I also feel that "Today's News" can really exert a considerable power, especially among the common people in Beijing. Because of Feng Ziying's efforts to establish credibility, "Today News" has always adhered to a realistic and pragmatic attitude, and even abandoned part of its commercial nature, so it is highly recognized by the people.

As long as this builds momentum in advance and creates an aura of unity and hatred, these scholars still have to face, and it is impossible to ruin their reputation. At the very least, they need to observe for a while to see the situation. It also needs to be consistent with mainstream views.

It can be said that this trick is much better than ordinary persuasion and lobbying. It is like a mirror that puts these people in front of the stage, so that everyone can supervise these people, so that they cannot be loyal to Prince Yizhong, but need to speak out Come to oppose and attack Prince Yizhong.

"My lord, once you say that, I understand what to do." Cao Yu pumped his fist excitedly, "Although we have never done this kind of thing before, "Today News" always commented on current affairs, but more The ground is still in line with the opinion of the court. When the opinions of the people and the court are not so consistent, we would rather make a more tactful comment than ruin our reputation, so this time we can just keep in line with the court's opinion, and we can write a special letter. Each of the special commentators can quote scriptures, express their opinions freely, and comment from different angles, which will definitely create the momentum you want and meet your requirements."

"Well, Ziyi, you just need to understand my intentions. I don't ask how to do it. I just want to be quick. The latest issue of "Today's News" will have this content at the latest tomorrow. I want to let the entire capital city This atmosphere has been created for several days."

  Feng Ziying nodded affirmatively.

"Don't worry, my lord, I'm still confident about this." Cao Yu was also confident, "There are many such old cases in history. Those special commentators are the best at how to develop and extend them, and they will definitely take all aspects into consideration. .”

   "Well, Ziyi, this time it's over, you might as well let go of your mentality and run a newspaper secretly, with a different attitude from "Today's News", and then form a confrontation..."

  Feng Ziying's suggestion stunned Cao Yu for a moment, not quite understanding what it meant.

   "Ziyi, it seems like a good thing that "Today News" is now the only one, but with the enlightenment of people's wisdom, everyone is more and more aware of the importance of newspapers,..."

   "..., in fact, there are already several newspapers in Beijing, but their influence is too small, and they value too much commercial interests, so they are far from being able to compare with "Today's News",..."

"But one day someone will notice our attitude, and there will definitely be some people who disagree with our position, views and interests. Then these people will definitely find a mouthpiece for them to speak, and then they will do what we do. If there are things that have happened, then there will be newspapers that compete with "Today's News",..."

"Instead of waiting for those people to run their own newspapers, why don't we start a newspaper first, so that the left and right hands can learn from each other and attract some people who don't agree with our ideas. This way, it's all in our hands, and the bottom line is in our hands. And those who really intend to harm us, they will definitely use the new platform to speak out, we can also know in advance and come up with appropriate countermeasures..."

  Cao Yu couldn't help but be overwhelmed. Xiao Feng Xiuzhuan is Xiaofeng Xiuzhuan. The way to control people's hearts is really unparalleled. This kind of pre-planning method is really incomparable, and it can prevent all future troubles invisible.

"What your lord said is true. Let's make a newspaper with a different point of view from ours in advance, and confront and refute each other. On the contrary, it will arouse the interest of all parties, and everyone will consciously or unconsciously stand in line, thereby increasing the popularity and popularity of both newspapers. Attractiveness can also prompt both parties to find out the other's shortcomings as much as possible, and make use of each other's strengths and avoid weaknesses, but in fact all these are under our control,..."

Feng Ziying nodded with a smile. This Cao Yu is indeed a smart person. He said, "Social conditions and public opinion are very important to us. Sometimes they can even exert more power than others. The "Internal Reference" has a greater influence in the imperial court." , but "Today's News" can be more effective in the market, the combination of the two is perfect,..."

   "What about "Internal Reference"?" Cao Yu asked.

"I also asked Yaoqing to bring the letter back to them, but the editors of "Internal Reference" are not like ordinary citizens, and their ideas are more independent. They need to be more tactful and not too explicit." Feng Ziying pondered That said, Ma Shiying, Chen Qiyu and others didn't have enough influence on them. After all, I had less contact with them after I went to the place, and Xu Qixun was still there, so I could still play some role.

   I wish all brothers a happy Lantern Festival. After the new year, all wishes come true!

  (end of this chapter)