Number of People

  Chapter 1732 Control of Public Opinion in the Renzi Juan

   Having said that, Feng Ziying knew that it was time for her to leave, and it was not her turn to dictate the next specific business plan.

Zhang Huaichang and Xu Dahua, the two chiefs of the military department, joined specially. In fact, they have already made clear the intention of the court, that is, to prepare for the use of force, and there is no other choice. Feng Ziying can see this when he comes, so he will be firm express one's point of view.

Now the minister of the Ministry of War is Zhang Huaichang, the left servant is Xu Dahua, and the right servant is currently only one, but he is appointed as the censor of the capital of the Metropolitan Procuratorate, and Yang He, the governor of Yunyang, but the court may feel that Yang He's performance in military affairs is difficult to impress. Satisfied, intend to make adjustments.

"Ziying, it's your unconventional opinion that broadened our minds, otherwise we would still be entangled here." Ye Xianggao nodded, "Your Majesty, the imperial court will consider it. There will be no abolition for the time being, and the army of the four towns in the northwest will be used. If necessary, they can be retracted in Gansu, and it is okay to return to Jiayuguan. Hami and Shazhou can retain the nominal garrison, and they will re-garrison in the future,..."

  Feng Ziying nodded silently.

Now the imperial court is too busy to take care of itself, and the soldiers in Liaodong and Jizhen are limited. Except for Shanxi Town, there are few mobile troops on the three sides. To deal with Xuanfu and even Huaiyang, they are still at a disadvantage. Naturally, they must attack the four towns in the northwest. Frontier Army idea.

  This is also what it should mean.

"My lords, Huguang still needs to be controlled as soon as possible. It is necessary to take a two-pronged approach. It is important for the court to win the hearts of the people, but it cannot be left to Wang Ziteng to occupy Huguang. The students took the liberty to suggest that it is best to unify the military affairs of Bozhou. Lord Sun Chengzong should succeed Lord He in charge. The Jingxiang army came to solve Yang Yinglong's rebellion as soon as possible, and competed with Wang Ziteng for Huguang,..."

   Before leaving, I knew it was not appropriate, but Feng Ziying still wanted to intervene, otherwise letting Bozhou drag it on would only make many problems more and more difficult.

After returning home, most of the burden in Feng Ziying's heart was also unloaded. What should be said and done has been said and done, and he also felt that the court officials have actually made up their minds. They just mentioned some ideas that they hadn't thought of, so it can be regarded as checking for gaps.

   In fact, Feng Ziying's guess was correct, and the cabinet also decided to take drastic measures.

Not long after Feng Ziying left, Long Jinwei sent back news that although there were still people in the Prince Yizhong's mansion in Anfu Hutong, and even yesterday, someone saw Prince Yizhong, but it was not certain whether it was Prince Yizhong himself, because the other party lived in a deep place. To put it bluntly, except for a few people close to him, no one else can move to the side, and it is impossible to judge.

   With this statement, the cabinet ministers can understand that Prince Yizhong should have fled south a long time ago, and the man in the mansion is just a substitute.

Now Prince Yizhong has not appeared to speak out, but the cabinet has concluded that once Prince Yizhong appears in Nanjing, there will definitely be various actions. Now the cabinet cannot directly target Prince Yizhong himself, but there are many things to do Get up, such as the mobilization of the army, such as food replenishment and preparations for land and sea routes that may face interruption of water transportation, and the stability of the people in the entire Gyeonggi region, which is also closely related to the control of public opinion.

At this time, the cabinet realized that the ubiquitous newspapers are even more effective than Dibao, and how important Feng Ziying’s proposal was that the Ministry of Rites should review and manage the newspapers that are issued, otherwise they will rush to deal with it when the situation is imminent , I am afraid that many consequences have already been caused.

  Feng Ziying returned to the mansion, Wang Wenyan, Wu Yaoqing and Cao Yu all arrived.

  In addition to such a big event, these few personal confidantes of Feng Ziying will naturally come to report and understand the situation, and accept the task.

"The current situation in Beijing is fairly stable, because the vast majority of people haven't actually figured out what happened. Seriously, my subordinates also distributed some free newspapers in teahouses, restaurants and theaters in accordance with the wishes of adults, and also considered setting up some sign boards in some downtown areas for posting, but this may be different from Wanping and Daxing counties. call,…"

"I will arrange for Fu Shi to negotiate with the two counties on this matter. You should find a suitable location as soon as possible. Every square must have one, and you can consider setting up one or two more. A few newspapers are not worth much money. In addition, you can also consider publishing supplements. It is." Feng Ziying said with deep meaning: "Now that the authority and fairness of "Today News" have been gradually established, we can work **** expanding the content..."

   "If there are too many posts, will it affect the sales of newspapers?" Wu Yaoqing couldn't help asking.

"No, those who actually subscribe to "Today's News" are all respectable gentry officials or merchants. They don't care about the money. If you want them to show their faces in the streets and stretch their necks to watch, that is a drop in price. They will never do it. .”

Cao Yu shook his head. In this regard, his analysis and judgment of the readership and his thoughts are unmatched. "My subordinates are even thinking about distributing them for free in places with a large number of customers, such as teahouses, restaurants, brothels, theaters, etc., to expand coverage and influence. Instead of fighting for these benefits,..."

"Xueqin's opinion is deeply in my heart. "Today News" is a gun in our hands, and it is an unmatched gun. It has an irreplaceable influence on the public opinion of the capital. This will become more and more in the future. It shows that instead of competing for short-term interests, we must focus on the long-term, and expand the content, expand the layout, and further enhance the influence. At the same time, we can also consider accepting some advertisements in the supplement to seek profits."

  Cao Yu's eyes lit up, supplement, advertisement!

  Although Wang Wenyan and Wu Yaoqing still don't understand the word advertisement, Feng Ziying has already mentioned it to Cao Yu, big businessmen will definitely like it very much.

  Feng Ziying even told him clearly that first of all, it can be made clear that the Gyeonggi Coal, Iron and Building Materials Consortium will be placed on it to promote and advertise iron materials and cement, expand influence, and expand business opportunities. This will be a long-term big customer.

  If it wasn’t for the fire guns not losing weight, the Gyeonggi Military Industry Factory would also be a big advertising client.

In fact, the Gyeonggi Coal, Iron and Building Materials Consortium is not the most suitable customer for this kind of newspaper. The real most suitable group is the group that mainly consumes ordinary consumer goods such as cloth and fur, grain, pen, ink, paper and inkstone, pharmacy, southern goods, and jewelry. Because once this kind of advertisement is deeply rooted in the hearts of the people, it can cultivate customer loyalty, especially in this era of lack of information circulation, it is almost a brainwashing effect.

   "My lord, you said that this supplement and advertisement..."

  Cao Yu's sensitivity made Feng Ziying feel that she had read the right person. This person is a natural media person with both market sensitivity and content acumen.

"Yes, it's time to issue a supplement. The topic selection of the supplement does not have to be as serious as the main issue. The main issue can maintain its seriousness and sharpness, because it targets the high-end group. Current affairs are always their favorite. They The influence of the magazine is also greater, but the supplement is different, and the supplement should pay more attention to popularity, so in the future, some popular columns in the main issue can be slowly moved to the supplement,..."

"The main issue can pay more attention to the reading and analysis of current affairs, instead of more statements like now, it can read and evaluate from multiple angles, and even publish some controversial articles to arouse readers' interest and even lead to They participate in writing articles, while supplements pay more attention to the content of the market, small things in the market, life in the market, folk customs, market changes, all can be included, this is the key to attracting and expanding the attractiveness of advertisements,..."

Feng Ziying took the opportunity to clarify her goal for the future of "Today's News", "In the future, the regular issue of "Today's News" will gradually develop into the mainstream, and its readers should include gentry officials and high-end businessmen throughout the Zhou Dynasty, as well as ordinary scholars. , this is the most loyal supporter of the imperial court, so what about the supplement? Small people in the market, low-end small traders, urban laborers, and women, even if they are illiterate, they can be published through family members, public places and postings. Listen to the narration of literate people in teahouses, restaurants, theaters, and brothels to obtain this information, these are the largest audiences for advertisements,..."

  Cao Yu silently memorized Feng Ziying's prospect description, and his heart became more and more hot.

If such a newspaper is not limited to Gyeonggi, but extends to Jiangnan, Lingnan, and Huguang, then its status and significance will be completely different. The significance of resonating and shocking in the hearts of many people is extraordinary.

  Feng Ziying’s opening of the advertisement also pointed out another path, that is, big merchants will be more and more favored by this kind of publicity effect, and their attractiveness will become stronger and stronger.

  Wait for Cao Yu to savor the media experience by himself, Feng Ziying still focused on Wang Wenyan and Wu Yaoqing.

  Wang Wenyan's report mainly focused on the reactions inside and outside the ruling and opposition parties.

As expected, this period of time in the capital city has been in a period of blankness. Although there are various rumors in the market, there is no dispute about the orthodox status of Emperor Yonglong's lineage in the capital city. More gossip Is it focused on which prince should succeed the crown prince or supervise the country? Among the people in Gyeonggi, the reputation of Prince Yizhong has been firmly suppressed and weakened by Emperor Yonglong's rule for more than ten years. On the contrary, it is among the gentry, especially Among the scholars, Emperor Yonglong and King Chengjun had better reputations.

"The minds of the scholars in Beijing, Zhongjiang and Jiangnan are relatively complicated. Ye Fang and the others are in high positions, so it goes without saying that their attitudes are natural. However, among the officials of the fifth and sixth ranks, because the court has not clarified it, they must have some different thoughts. The attitude of the people in Huguang is quite consistent,…”

  (end of this chapter)