Peninsula Asteroid

"Mercedes?"

Hearing this sudden good news, Chi Jingyuan's eyes lit up. He looked at the agent with interest and asked: "When did this happen? Why haven't I heard of it before? Which model? It can't be entry-level, right? ?”

Although Chi Jingyuan now drives several cars, he feels that a few Mercedes cars make him more comfortable, and the endorsement of this high-end brand is also a top endorsement here on the peninsula. .

At present, the level of EXO's entire team in terms of endorsements and advertising has clearly surpassed that of idols in the music industry. If some overseas major products or even the first-tier brands in the peninsula want to find idols to endorse and shoot advertisements, they are basically the first choice. My goals are all EXO, and I will only consider other idols unless they are not suitable, or I will simply not look for idols and look for other artists such as actors.

The most special person in the entire EXO team is Chi Jingyuan. His personal image and ability to carry goods have always been outstanding. Since his debut, he has been very popular with manufacturers and brands in this aspect. In this aspect, he and his members have also Opened the break.

"Actually, we have been in contact before, but the other party's intention was not clear and has not been finalized, so the company did not say more... During the time you went to Italy a few days ago, communication made great progress. After two It’s almost done after one round of negotiations.”

"Also, what I just said is not accurate..." Li Chenghuan thought of something and added: "Mercedes is not a full-line 'spokesperson' in a large area like GUCCI. Although it is a brand and Model endorsement, but in fact it is officially called brand ambassador, because they do not have the title of 'regional spokesperson', at least not yet..."

"As for the car model..." Li Chenghuan smiled and hesitated again. Before Chi Jingyuan could frown, he said quickly: "Although advertising is not limited to a single car model, Jingyuan, the brand you mainly cooperate with is Mercedes-Benz. High-performance luxury brand, Mercedes-AMG.”

"AMG?" Chi Jingyuan smiled when he heard this: "How do they know I like this brand?"

The first car he bought after getting his driver's license was the SLS AMG. He really liked this model. If it hadn't been for the accidental exposure of the model in photos, he would not have switched to other cars in the future.

"Haha..." Seeing Chi Jingyuan's expression, Li Chenghuan also smiled, looking very satisfied with the recent work results.

Taking a sip of water, he nodded and said: "However, the partner of this cooperation still attaches great importance to advertising and publicity. In the end, after discussion, it was decided to mainly use the form of advertising songs. After the meeting, the company decided to let you do it in person... and It just so happens that you haven't thought about what type of song to use for your subway song. After thinking about it, the company thought that if the song was suitable, they could just release this commercial song as a subway song..."

SM's 'Subway Station' project is one of SM's most important projects in the music industry this year. The plan to release an original song every week is ambitious. Various collaborations inside and outside the company are also very interesting, and the company's artists I am also very enthusiastic about this and have been queuing up to join since the beginning.

As for Chi Jingyuan, there is no need to queue up at all, because he was already one of the artists who was scheduled to join SM's "subway station" project before it was even made.

Because no matter how good the plan is, it still needs some popular artists to lead it...

This subway project started with the release of the first song on February 3rd of the year. Now in July, more than 20 songs have been officially released. The quality of the entire project can basically be seen...

If you just look at the results and the popularity of the songs, this large-scale project cannot be considered very successful, because from February to now, so many songs can be called big hits, and only the first song that started the project is very popular. , "Rain" by Kim Taeyeon, there are no other popular songs except this one...

...Hey, that’s not right, there is also “Spring at Deoksugung Stone Wall Road” by Yoona sunbae. Ji Kyung-won played the single on repeat for a whole day.

Except for these two songs, many other songs have received mediocre response. Even the subway songs released by some members of EXO did not achieve very good results, and even the large-scale cooperation brought a lot of sound source fog. Artists like Yoon Mi-rae, Kim Beom-soo, and Cha Ji-yeon, who had good personal music scores, were all lost in the subway planning...

The main reason is that in order to make more attempts in music, the styles of many songs are not popular but very niche. Moreover, because the preparation time for one song a week is too short, it is difficult to carefully polish and produce high-quality songs. There are original tracks, including some theme songs, charity songs, and advertising songs. As a result, some songs are eye-catching, while others are of mixed quality.

But on the other hand, this project is very successful. It reallocates the resources of all the artists in the company, allowing many artists who usually do not release songs at all - such as Yoona sunbae - to not rely on their achievements. As a standard, being able to stand up and make good music and release it for everyone to listen to is already very happy for many fans.

Moreover, he has also made more explorations in music. A new song every week brings a great sense of freshness and unprecedented experience to the audience. In the process, he has also attracted more fans with more music styles.

And the most important thing, which is also the biggest highlight of the subway project, is that in so many songs, SM artists have collaborated with almost half of the people in the music industry.

The main theme of subway songs is collaboration. Except for Taeyeon's first song, most of the other songs are collaborations with people outside the company, including but not limited to solo singers, overseas producers and performers. Musicians, idols and even variety show stars are all available. It is extremely enjoyable for all Kpop fans and listeners.

Idol popularity drives planning, planning drives musicians, and musicians feed back the quality of idol music, deepening connections and connections, forming a virtuous cycle.

Of course, from SM's point of view, even though they say they don't use performance as a criterion...but deep down, I definitely hope that the songs will be popular and the results will be better.

After Taeyeon, the most important thing for SM is Ji Kyung Won’s subway song.

His subway song has been planned from the beginning, but it has not been put on the schedule yet... Although he is actually looking forward to the cooperation of his subway song, he has not chosen a suitable song for his solo solo. , let alone subway songs. He didn’t really like some of the songs provided by the company, so he put them off until now...

I originally thought that if I delayed it for another two months, I would be able to stop being lazy, but I didn't expect that it would actually come together with the commercial song.

"What theme is required for the advertising song?"

Chi Jingyuan did not refuse the task that suddenly fell on him and took it directly, looking at Li Chenghuan expectantly.

"There are no too strict theme requirements...but after all, it is mainly aimed at the young market. The advertising company and the brand suggested that it is best to use 'love' and 'thrilling' as the themes, which will reflect the emotions and feelings of lovers. Love, the feeling of wanting to be with the other person is connected to the car..."

"Why does it sound so tacky?"

Chi Jingyuan= didn’t seem to like this topic very much, but he didn’t refute it, but continued to ask: “What about the song type? Doesn’t it matter whether it’s dance music or lyrical music?”

"I haven't said this, you decide for yourself." Li Chenghuan shrugged: "But the advertising company and the brand will check the quality of the song. For the sake of publicity, it is best to be more popular."

"Yeah, I got it." Chi Jingyuan nodded to indicate that he had taken note of it. He raised his eyes and thought about it, as if he was thinking about whether there was a suitable song in his music library.

"How's it going? Are you feeling any pressure?" Seeing him like this, Li Chenghuan asked with concern: "Don't be too anxious. The agreed release time for advertising and music is October. It's not too late to start production until September."

"If we talk about love-type pop dance music, there's nothing wrong with it. There are quite a few stocks of this popular style. I have one that's more suitable... I'll check it out later. I may need to re-write the lyrics."

Chi Jingyuan's expression looked relatively relaxed.

He has many unfinished songs in this style before, and interest is the best inspiration. He is very interested in this commercial song and subway song, so it shouldn't be difficult to write it now.

After pausing for a second, he asked curiously: "Does this song require cooperation?"

"Of course this kind of thing is your responsibility."

Li Chenghuan waved his hand casually after hearing this, not really caring about this: "You are the only spokesperson, but the advertising company does not limit whether to cooperate with the song. Although the advertising company will not pay advertising fees even if it cooperates with other artists... but Since it is still a subway song, according to previous habits, most of them are collaborations... I really can’t make two versions, one for the commercial and one for the subway song.”

Hmm... Let's talk about this later. "Looking at Li Chenghuan who looked indifferent, Chi Jingyuan nodded and stopped asking.

"Then there are some other important trips recently..."

…………

Chi Jingyuan had a lot of chats with Lee Seung-hwan in the office. Because EXO's return period has ended, although he has been away for more than ten days, he has not accumulated much schedule, except for a few endorsement matters. In addition, the preparations for the concert and Smtown seemed a bit leisurely compared to before.

The original arrangement of the company was for him to go back to sleep for an afternoon and then come back to practice with the group in the evening, but the news about Mercedes-Benz's "Advertising Subway Song" made Chi Jingyuan suddenly interested and left Li Chenghuan's office. After that, I didn't bother to go back and went directly to my music room.

"Young people's love, throbbing..."

Turning on the computer, silently thinking about the advertising company's requirements, he browsed through his music library.

The concept of "love" is used in Kpop, or most types of songs. Even if the song may not be very suitable, the lyrics must be in that direction.

But because there are so many, it’s more difficult to stand out.

Soon, Chi Jingyuan turned to the song he remembered before. It was a song he wrote last year, and it still had no lyrics.

Clicking play directly, Chi Jingyuan put on his headphones and started listening.

This song was inspired by the impressive tropical house style when he heard Kygo's classic "Firestone".

Tropical house is a style of electronic dance music with a relatively slow rhythm, a lazy and relaxing style. Chi Jingyuan found it very interesting after hearing it, and then he wrote a song casually when he was inspired, and tried it based on Kpop pop music. Added some tropical house elements.

He was quite satisfied with the final product. If it hadn't been too suitable for the dark style of EXO's third album, he would have used it as a candidate for the title song when he was preparing the album.

"…………"

After listening to it twice, Chi Jingyuan decided to use this song. Although there were no lyrics yet, the melody was very interesting, and the lazy and light feeling sounded inexplicably suitable for a car advertisement.

Chi Jingyuan was very decisive in this aspect. Once he felt it was suitable, he started trying to write lyrics.

Writing lyrics is relatively simple for him, and when inspiration comes, he is very efficient.

According to the brand's request, he directly put the car into the lover's position and began to write their story for a throbbing and elegant love.

"I really, really, really, really like you..."

He wrote the lyrics for the chorus directly, but just as he finished it, Chi Jingyuan frowned again.

No, 'qingjia' is not very suitable for repetition. It sounds a bit awkward in succession, and it also has some earthy flavor...

However, this kind of thing is simple. According to the simplest logic and method of writing lyrics in Kpop, if you encounter this situation, just translate it into English according to the original meaning.

Change it to 'really' and it will become much smoother all of a sudden.

After singing silently, Chi Jingyuan's brows relaxed instantly.

The experience gained by our seniors is really useful, and it is indeed a good method!

More than an hour later, looking at the freshly released first version of the lyrics, Chi Jingyuan nodded with satisfaction. After thinking for two seconds, he directly wrote "really" in the place of the song title.

The lyrics are roughly in this style. After refining the lyrics and perfecting the arrangement, you can send it to the advertising agency for review. If you think it is acceptable, it will be finalized...

However, Chi Jingyuan is quite confident in his aesthetic taste in music, and he thinks there shouldn't be too many problems.

The next step is whether to collaborate. This song is a dance song. Although he can dance it alone with a group of backup dancers, it always feels like a waste.

And if it’s a subway song, collaboration is the mainstream... For such a relaxing song, it’s good to find friends to collaborate and play together.

If they want to cooperate, Chi Jingyuan really hasn't decided who to look for at the moment.

Wu Shixun is not bad. Although his singing skills are poor and his voice is electric, Chi Jingyuan thinks he is quite suitable for this style.

The style of this song tends to be lazy and relaxed, and can actually be sung by both men and women. 94line’s close friend is actually pretty good too, and Kim Taeyeon has also proposed to collaborate on a song with him before.

At the same time, the mainstream of subway music collaborates with artists from other companies. If they are outside the company...

Several names came to mind, and Chi Jingyuan felt a little headache for a while. This song does not require so many people, and some friends feel that this style is not suitable.

You can't find Zhou Ziyu...

…………

"really, really..."

After a busy afternoon in the music room, Chi Jingyuan, who had made great achievements and was in a good mood, hummed a song and headed to EXO's practice room, returning to the place he was most familiar with after being away for nearly half a month.

I have just thought about a lot of candidates for cooperation, and I haven't decided on the others yet, but Chi Jingyuan still prefers to bring Wu Shixun with him, and he also wants to save the transparent person and roommate in this group who can't sing a single word of a song.

He is more suitable for this style, and as one of the members with the best relationship within the team, it is appropriate to help him.

Thinking in his mind, Chi Jingyuan quickly walked to the door of EXO's practice room. As soon as he stood here, before he could open the door, the door was opened from the inside by coincidence.

In Chi Jingyuan's field of vision, Wu Shixun was holding his clothes and was about to go out. As soon as he opened the door, he saw Chi Jingyuan at the door, and his whole body froze for a moment.

Then he reacted quickly and looked at Chi Jingyuan up and down with scrutinizing eyes. Then his expression became interesting and asked in a weird and curious tone:

"Have you finished your plastic surgery?"