What is the definition of the so-called cute works?

For otaku, love is moe, that's indisputable.

In An Yi's world, the cute animation in the narrow sense is generally believed to have been born around 2003, and since 2004, most of Japan's late-night programs have broadcast this type of animation. Moe animation does not stick to the production cost of tens of millions of yen and the ratings of only a few percentage points. Its profit method is to first instill the concept of characters in the work to the audience, and capture the front of the TV through the female characters combined with various cute attributes. A group of cute otaku, and then transform their love for the characters in the works into the consumption behavior of their peripheral products such as DVDs, figures, etc., and then realize profits. That's why some people say that the cute animations broadcast on TV sell not the plot, but the characters, and this is the reason.

What I have to mention here is Neon Genesis Evangelion, which was broadcast in 1997. The success of this work is precisely the otaku who is not good at expressing. due to the sense of substitution. Another success of this work is the creation of two female characters, Ling Boli and Asuka. Although this work is not a cute animation, the two characters conquered the audience with different combinations of cute attributes, making Even after the end of the animation, various peripheral products are still launched. It can be said that Neon Genesis Evangelion has virtually created a profit model for the cute animation that debuted a few years later. Because of the above and other meanings, Evangelion has become an epoch-making masterpiece in the history of Japanese animation.

Cute works, or otaku works, have gradually become popular from the very beginning, such as Lolita, Yujie, Sister, Glass Girl, Maid, Three Wus, Tsundere, Vitality, Sickness and other cute attributes are also well-known, even in the online novels of Tianchao, various ambiguous works of the harem will also give female characters Various cute attributes.

However, later on, it was a waste of cute works that simply piled up cute elements, and the commercialization tendency was too obvious. It seems that as long as it is a harem manga, there must be Sanwu characters, Tsundere characters, etc., which are the same, similar with minor differences.

It is worth mentioning that the spread of cute culture is also indispensable to the contribution of doujinshi.

In Greater China, a big animation country, various comic exhibitions are also held very frequently. Among them, the world's largest doujinshi instant sale event is held in August and December every year. Anime fans call it jihad. , to express their love and admiration, and also to ridicule the arduous struggle... After all, there are some particularly popular fans, if you want to buy their works, you have to wait in line.

Of course, there is no shortage of various cosplays at the comic exhibition. Due to the prevalence of martial arts comics, many cosplays are those of knights and chivalrous women, which is relatively monotonous.

Therefore, the scale of the comic exhibition in the Greater China of the world is actually not large. This is the defect of not having that kind of magical and cute culture otaku culture-there are too few otaku and otaku!

But in An Yi's world, the LL god religion, The country is about to perish, and the ship girls are everywhere have come out, not to mention the old-fashioned fan miracle Dongfang Fantasy Township.

Including many cute works with magical girl themes, An Yi has so many materials in her mind, but she suddenly felt that the random flowers are becoming more and more charming, and she didn't know what to choose to start with. After all, the development of cute culture, It is a step-by-step process, which requires a long period of brainwashing. It does not mean that just drawing a cute work can cause a trend.

It is necessary to turn such a work with cute elements into a popular IP masterpiece, and develop peripheral products on a large scale, so that those capitals can see how much profit and value cute culture can create.

And what things, once driven by interests, will develop faster!

Otherwise, An Yi would always be entertaining himself alone, then there would be no way to spread the cute culture!

Most importantly,

Many cute works, their Japanese style is too strong, if they want to let them glow with vitality in this country where Greater China dominates the world, they must be transformed...

This is much more difficult and complicated than adapting the martial arts novels of Jin Yong and Gu Long and turning them into martial arts comics.

After all, the works of Jin Yong and Gu Long can be regarded as traditional Chinese culture, while cute culture is originally an imported product.

However, since An Yi is determined to promote the development of cute culture, she will definitely do it in a down-to-earth manner. She has to try something so challenging!

Therefore, the first work she selected with cute elements was Neon Genesis Evangelion, which created Three Goddesses Ling Boli and Tsundere Girl Asuka.

The revolutionary strong stream-of-consciousness technique in animation and the use of a large number of religious and philosophical images set off a huge reverberation and impact in Japanese society as a social phenomenon, and became a milestone in the history of Japanese animation. One of the greatest anime in Japanese history.

The film is considered to be as famous as Gundam and Macross. And together with Girl Revolution and Mobile Battleship, they are called the three major Otaku works in the 1990s. For Fans, it not only leaves countless puzzles to be solved, but also creates a myth of cheating money that seems never to be completed.

Regardless of the milestone significance of this boast, the most important thing is that this is a work that defrauds money and makes fans willing to pay for it. Its influence and commercial value are incalculable. After all, mecha works, Don't make too much money selling all kinds of handicrafts...

However, it must be admitted that Evangelion can be so popular and have such a high status in Japan, which is inseparable from the social environment and background at that time, and hastily changed a work that has been circulating for a while to another era and background , Whether it can catch fire is simply an unknown.

When An Yi decided to adapt it into a comic, she was already mentally prepared that it would not become popular and no one would care about it.

But anyway, it's an attempt. Trying may not necessarily succeed, but if you don't try, you will definitely not succeed!

Her request is not high, she only hopes that the three-none Ling Boli and the arrogant Asuka, their cuteness can be remembered forever...

There are two creator monsters like this, who slowly laid the groundwork and accumulated, and got more attention from cartoonists and illustrators, attracting more people who can draw and write to join the queue of expanding cute culture. Only by passing by can the cute culture explode completely!

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