Post-shadow Development Plan

As a large-scale theater chain group in the United States, the AMC headquarters will timely estimate and adjust the screening of the film according to the different situations of pre-sales.

This is what theaters have always done.

Because of the previous movie leaks, most theaters have lowered the scale of the first round of screenings of "Thor".

After all, based on past experience, everyone is not very optimistic about the box office performance of "Thor".

The only exception is AMC theaters.

Because of the in-depth cooperation with Jiufeng, AMC still arranges films according to the A-type film standard.

At the beginning, Dellingwood, president of AMC Cinemas, was still very nervous.

After all, promoting a film whose original footage has been leaked in this way is very risky.

But when the statistics related to the pre-sale on Friday were sent to his desk, he was all excited.

"Never underestimate Kiryu Nanaya's genius announcement, he has made all the games that must die have been revived by him."

Dellingwood said excitedly to George Henry, his film viewing expert.

"Indeed." George also agreed with the boss's statement, "I have seen the movie "Thor". Although it is not bad in all aspects, it is not far behind other Marvel movies."

"Originally, I was also worried about the negative impact of the leak, but now it seems that I am simply superstitious."

Dellingwood's secretary reported with a statistical report: "Judging from yesterday's pre-sale statistics, after the leak, the advance release of "Thor" has not only not been dragged down, but also exceeded our best previous expectations."

"As of twelve o'clock last night at AMC theaters, the advance ticket sales rate for "Thor" exceeded 50.00% on average. In some popular theaters, tickets have already been booked in advance."

Another theater executive laughed: "This is only the first day of pre-sale, and this number will continue to grow."

"Yeah, when it comes to movie marketing, Kiryu Nanaya is really a genius."

Dellingwood smiled happily.

The Imperial Cinemas next door, because of the leak, lowered the resources of "Thor" and gave more resources to Fox's "Wolverine", which will be released in the next week.

As a result, "Thor" is so popular now, it is estimated that the other party is in the mood to cry.

Speaking of this, Dellingwood's heart suddenly moved, and he lowered his voice slightly and said, "Could this be a marketing strategy they deliberately planned?"

Hearing this, George thought about it seriously, and said, "Although judging from the pre-sale situation, this is simply a classic film marketing case. But I don't think it is."

“How come you see?”

"Because Kiryu Nanaya's biggest project right now is not "Thor" but "Madoka" at all."

George replied: "If you really want to do similar marketing, "Little Circle" is more suitable than "Thor."

You must know that "Madoka" is not only larger than "Thor" in terms of special effects, but also that the 3D special effects can only be experienced in movie theaters.

Dellingwood thought for a while and said, "George, I remember you attended a preview of "Little Circles", right?"

"Yes."

"What about that movie? Can you disclose it within the scope of the non-disclosure agreement?"

Dellingwood asked curiously, "The next large-scale renovation of theaters under the AMC theater chain will be for this movie. Do you think that movie will be successful?"

"Well... because the movie hasn't been finalized yet, some things are still hard to say."

George couldn't help showing a longing look on his face: "But I can assure you, boss, that movie will definitely not disappoint you."

"Then I'll wait and see."

As the chief film viewing expert of his company, Dellingwood still has great trust in George's vision.

Of course, even if "Madoka" does fail, AMC has nothing to lose.

The trend of 3D movies is a general trend, and this large-scale renovation is definitely not a loss for AMC theaters.

However, it would be better if "Madoka" could succeed.

After all, there are big-selling movies, and theaters can make more money.

∡⑨⑧316354

pS: There is another chapter tonight, but it will be later in time.

You can wait until tomorrow morning to watch. _(:з」∠)_

Chapter 647 The Premiere Begins 【Additional 9/40】

The popularity of "Thor" pre-sale data can be said to be the best promotional material for the movie.

Therefore, after collecting the pre-sale data of the first round of "Thor" movie tickets in major theaters, Jiufeng Entertainment chose to announce it immediately.

And with the disclosure of pre-sale data by Jiufeng, the topic of "Thor" has further increased.

Because the popularity of the movie was so high, many people in the industry speculated that this incident might be a marketing strategy specially created by Jiufeng Entertainment.

Only Qiye and Jiufeng Entertainment knew clearly that this matter was not planned in advance, let alone a coincidence.

It was someone who wanted to deliberately make Jiufeng Entertainment's film fail.

Even if there is no conclusive evidence, Qiye can already guess who did it.

And Qiye has already decided, and when he has the opportunity in the future, he will pay back to the other side.