Post-shadow Development Plan

The box office of more than 9000 million U.S. dollars in the first weekend looks pretty good, after all, this result is only one step away from breaking [-] million in the first weekend.

But for a movie that grossed more than $4300 million on its first day, this achievement means an avalanche-style slippery slope.

Because the box office performance in the first weekend was not even three times that of the first day, there is no other reasonable explanation except that the box office performance on Saturday and Sunday is much worse than that on Friday.

To some extent, "X-Men 3" still has many similarities with the ubw released in the past few weeks. For example, they are both big summer movies, and they are all fan movies, and there are many characters in the movie with different abilities. Wait.

In this case, we will use ubw as a comparison.

If you don't count the results of the premiere on Thursday, the box office of ubw in the first three days is the highest on Saturday, followed by Sunday, and the lowest on Friday as the first day.

The above is the normal box office performance of a popcorn movie in the first three days of its release, but "X-Men 3" had the highest box office performance on the first day, and the situation of getting lower every day on Saturday and Sunday is not normal at all.

This can only show that there are huge problems in the movie, which will cause the audience to give up the movie one after another.

But it's too late to say anything.

After all, the movie has already been released, and the audience's reputation cannot be changed.

Nor would it be possible for Fox executives without the Time Stone to rewind the time to before the movie was released.

Of course, if there is a time gem, maybe Fox is more likely to set the time back to before the film project was approved.

But the worst things to happen to Fox executives, including Jim Ganopoulos, were far from that.

With the bad reputation of "X-Men 3" fermenting, the film's box office performance is getting worse every day.

Fox tried to use the influence of its own media group to reverse this bad situation, but it just backfired.

Although you can't see the negative news of "X-Men 3" on the Fox-owned TV station, this does not mean that other TV stations will not broadcast the poor box office results of "X-Men 3".

More importantly, on the Internet, a platform where Fox is quite weak, negative news about "X-Men 3" is spreading almost all the time.

In 2006, those who went online were young people, and they were the main force who bought tickets to watch movies in cinemas.

As a result, these target audiences are constantly affected by these negative news. How could the box office of "X-Men 3" still have a healthy trend.

We must know that the reputation of ubw was not so much polarized as it was two fan groups arguing.

Except for those die-hard Fox fans who are deliberately discrediting ubw, most people's evaluation of this movie is above average.

But this situation does not exist in "X-Men 3", and the poor performance of the movie made most audiences unacceptable.

Fans of the X-Men, who were supposed to be on the same front as "X-Men 3" and attacked critics in order to maintain the film's reputation, this time stood on the opposite side of the crew and Fox.

As the saying goes, the depth of love is the depth of responsibility.

In order to maintain the reputation of the X-Men, these fans fought fiercely with fate fans, and now they are complaining about "X-Men 3".

A well-known superhero movie reviewer on IMDB wrote this after watching X-Men 3:

"I used to think that "Fantastic Four" was bad enough, but I didn't expect "X-Men 3" to be even worse. The whole movie didn't matter at all, and the characters were almost completely broken. Fox put our two movies with the characters. The resulting emotional connection is completely destroyed! This is an unforgivable felony!

"In short, I won't watch Fox's next superhero movie for the first time, unless the movie has a good reputation."

This IMDB user's comments on superhero movies have a high degree of attention. When choosing to watch a superhero movie, many users will first read his comments on the movie before proceeding.

Although there will not be too many viewers who will not go to the "X-Men 3" movie because they read this review, but in the case where most viewers say that the movie is very bad, the impact on the movie's box office is still very large.

So although "X-Men 3" barely won the championship during the Memorial Day holiday, it is still far behind the king-like dominance when ubw was first released a few weeks ago.

Of course, relying on the fans accumulated in the first two "X-Men" and the guise of special effects movies, "X-Men 3" can still get a box office of more than 1 million in the North American market. At the national box office, there is definitely no problem with film capital preservation, and it will not affect the approval of other films in the "X-Men" series.

But it is obvious that this achievement is far from what Fox executives originally expected, let alone comparable to ubw.

Originally, at the beginning of May, everyone wanted to let Jiufeng see how powerful they were, but at the end of May, it would be like this.

Looking at the increasingly bleak box office data of "X-Men 3", Fox's chairman Jim Ganopoulos couldn't help sighing that the world is impermanent.

Fox's side is full of grief, but there is one person who is as depressed as Fox's people.

This person is none other than Ziyuan.

Originally, Ziyuan prepared a series of damaging and insidious tricks against 3th Century Fox in "X-Men 20", and she just waited for the movie to be released.

Who would have imagined that "X-Men 3" would collapse before Ziyuan made any moves.

Afterwards, Fox's side was pushed by everyone, which made Ziyuan feel embarrassed to add trouble, after all, this group of people was really miserable.

To be clear, Ziyuan's feeling at this moment is - the old lady hasn't exerted any strength yet, why did he, Fox, fall down first?

In fact, only Qiye knew that he still had a lot of influence on "X-Men 3".

First of all, the box office of the movie's first weekend, because of my relationship with the original over 9000 million (although it was only in the early [-] million) was compressed by myself to only more than [-] million.

The total box office performance in North America has also changed from the original more than 2 million US dollars to only hovering around 1 million.

It is still difficult to count the overseas box office, but it is estimated that under the influence of ubw, Qiye will definitely lose a lot.

Part of the reason for this comes from the quarrel between Fate and the X-Men at the beginning of the month.

Because of the excellence of ubw, many people regard "X-Men 3" as a good movie comparable to ubw. These young people who like to express their opinions on the Internet are also the first round audience of "X-Men 3".

But the greater the hope, the greater the disappointment.

When they find that "X-Men 3" is far from ubw, these viewers will think they have been cheated.

"X-Men 6", which could have scored 3 points, became a substandard work in their eyes. After the spread of such emotions and word-of-mouth, the impact on the box office of "X-Men 3" was naturally not small.