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However, after the decline of the Japanese real estate market, a large number of small-scale real estate companies died, resulting in some top real estate companies eating up a lot of market share. Instead, the market was concentrated to top companies, and top companies emerged. reverse growth phenomenon.

For example, Mitsubishi Corporation, the largest real estate company in Japan, has a market value of more than 1400 billion U.S. dollars, and Mitsui Fudosan, the second largest real estate company, has a market value of almost 900 billion U.S. dollars. 8 In terms of the market value of listed companies, most real estate companies in Japan It cannot be found in the list of listed real estate companies in the world, but the top two companies not only have limited losses in market value compared to the bubble period, but also their profits have increased several times compared with 20 years ago.

It seems that the stock price is less than half of the glory period, but in fact, because these top real estate companies continue to pay high dividends, investors have already got back their capital, and continuing to hold it is far more expensive than buying a house for investment or saving. Money is more cost-effective. However, there are only a few survivors, and the profits are not retreating but advancing.

In fact, less than 90% of Japanese real estate companies in the early 1s still exist! Most of them are in the long-term industry recession and have become the tears of the times.

Urban Life Planning Company is a new company, established less than 20 years ago.

It is not a real estate company with a traditional chaebol background, but a new company that was established after the instant noodles in the Japanese real estate industry were punctured and the industry continued to be depressed.

Because the burden is relatively light, they did not invest in a large number of projects before the Japanese real estate bubble started, but suffered heavy losses. On the contrary, when the industry is getting more and more depressed, they can take over the unfinished projects of some real estate companies with broken capital chains on a small scale.

In this way, a large number of projects have been sold because of cheap acquisitions because friends have cut meat, so, on the contrary, when the entire real estate cycle is depressed, the scale and profits have been continuously developing.

The previous urban life planning company has always been picking up junk, similar to the "cigarette butt stocks" in stock investment, which does not consider growth, but only considers that the price of the garbage picked up is cheaper than the actual value. After that, invest a little money to clean up the waste After the acceptance, the sale can earn a little bit.

Minegasaki, on the other hand, is a new generation. After joining the Urban Life Planning Department, he has been promoting the development of new projects instead of picking up garbage.

After all, after decades of Xiaohua, Zengjin's unfinished projects in the real estate industry, all the easy ones have been picked up.

Most of the remaining unfinished projects are poisonous.

In an environment of low interest rates, increased debt leverage, and high turnover operations. As soon as Minegasaki took office, the profit of the Urban Life Planning Division doubled in one year, and the stock price increased by more than 1 times.

Even if it is a Japanese company with no matter how seniority is ranked, such outstanding talents must be reused.

What's more, compared with the subsidiaries of those sluggish chaebols, the Urban Life Planning Department is actually more enlightened, mainly because the company's equity is relatively scattered, and the company owns more than 100 million shares. people, while the largest shareholder only holds less than 9% of the shares.

F Therefore, it is difficult to maximize the interests of major shareholders by controlling the company. Therefore, small and medium shareholders and most shareholders with relatively high shareholdings basically agree that Minegasaki is the decision maker of the company. Will organize the company to bring better performance returns.

Therefore, Minegasaki Shigeko is currently the president of the third largest real estate company in Japan, and because she holds a lot of shares, she was elected as the vice president, which is also a growth.

In Japan's joint-stock companies, the president (chairman) has the highest status in name, and some presidents with more equity can even dismiss the president (manager) with one word.

However, a company like City Life Planning Liu, whose shareholding is scattered and retail investors have a huge voice, and Minezhizaki, a strong woman who can bring excess returns to shareholders of the company, have already controlled a large number of votes of small and medium shareholders. Chadeng President, in fact, is also a matter of course.

"Hey, it's a pity that after becoming the president, the frequency of coming to eat has decreased." Minezaki) Shigeko said a little bit tangled.

1 "You can order food online, and after that, the food delivery staff of Star Food APP will deliver it to your door." Liu Xing said. "Liu Sang, is Star Food APP your investment?" Minezaki/Zhongzi asked with great interest Said. "There is a certain amount of investment." Liu Xing did not say that he is the only investor.

"Okay, sure enough, young people nowadays have quick brains.

"Minegasaki) Shigeko smiled and said, "If you want to attract investment, you can find me. I have some money for company stock dividends, and I don't have any investment plans yet.

"Think about it when you are still short of money.

"Liu Xing quickly refused. If the entrepreneurial team can't get rid of the pot, they are willing to accept as long as it is an investment. However, the project may have a promising future, but the equity was transferred out at a low price in the early stage.

Liu Xing’s temporary cash flow can still be supported, so I don’t think it’s a good idea to raise money in the early stage, ‘For wine, how about Moutai? “Good!” Mininezaki/Zhongzi nodded in agreement. It leaves the factory every year and costs 2007 yuan a bottle.” Liu Xing said, “There are only 3 bottles in the store.

After all, it’s too expensive!” “3 bottles!” Yaeko Minezaki looked at the team, and a total of 6 people came, “Half a catty each! If you don’t get drunk, you don’t go home!” “If you don’t get drunk, you don’t go home!” Everyone said excitedly.

Eating and drinking are one of the most indulgent desires of human beings. In particular, success in business is more likely to stimulate people's desire to eat, drink and enjoy themselves.

Liu Xing looked at Moutai, which had been eating ashes in the box for nearly a month, and couldn't help showing a little relief! Moutai, which had been locked up for a while, was finally sold at more than twice the high price!

Chapter 439 Liu Sang, do you want to buy a house

? "Big sister, congratulations, the current urban life planning company can be regarded as the world of big sisters!" No, it's just that we did well, so we won the trust of most of the company's shareholders, so we were elected to the stage.

In the future, we need to make persistent efforts to consolidate the industry!" "Anyway, everyone has been promoted and raised their salaries. Cheers!" Looking at the excited celebration of this group of people, they couldn't help showing a smile.

After all, the better the career achievements of the customers in the store, the more purchasing power they have, the better the business in the store will naturally be.

"By the way, Liu Sang! You have always lived in the basement of the store, and it is too shabby. Are you considering buying a suite alone? Now that the eldest sister has become the president, if you want to buy a house, you can sell a suite to me at an internal price. You!" Shi Chuanzhi suddenly shouted.

"Buying a house? Money is tight for the time being. If you pay in one lump sum, it will still be a bit difficult." Although Liu Xing feels that buying a house is very tempting.

However, all the money I earn needs to be spent on the business of Star Gourmet Company, so I naturally declined.

"Liu Sang, don't rush to reject Lang! City Life Planning Company still owns a small bank, City Life Bank, whose main business is low-interest loans to customers. For Liu Sang, we can get mortgage rates as low as 2%. Shi Chuanzhi smiled and said, "This bank was founded by the eldest sister! Next time, the urban life planning company will rely on the housing loan project again to obtain a new source of profit.

"8" can be considered, but I don't need a big mansion, a more ordinary property, the location is at most closer to here. "Liu Xing said, "There is a 58-square-meter house, which is quoted at 150 million yen per square meter including tax. 8700 yen, the total repayment is about 10 yen. If Liu Sang will start a career in Japan for a long time in the future, I personally feel that it is necessary to buy a house. "Minezaki/Zhongzi said, "Not only can you live in it yourself, but in fact, apart from paying a down payment at the beginning, the monthly mortgage money is not more expensive than renting a house. Of course, you need to pay a sum of taxes every year, but in general For example, it is simply compared with renters.

It also costs millions every year, one is to buy the property rights, and the other is to rent, which are completely different in nature.

After Liu Xing thought about it, he couldn't help but feel that it was very reasonable, although the housing prices in Tokyo, Japan in the future will not rise back to the high prices in the early 90s.

But in fact, the rent in Tokyo has been rising year by year.

With a mortgage rate of 2%, even if you don’t live in it, if you rent it out, it should be able to cover the mortgage amount in a few years.

In Japan in the 90s, if you want to rely on rent to earn back housing prices, it is almost unrealistic. There is hope for rents of more than a hundred years. To earn back the money to buy a house, there is naturally a huge amount of instant noodles.

However, as long as the real estate in Tokyo, Japan can be rented out, it can basically earn an annual rate of return of more than 5%. Get a bank loan with interest.

Therefore, mainstream manufacturers in Japan gradually regard real estate leasing as their largest source of income.

There are nearly 2000 million sets of real estate for lease in Japan, providing an annualized rate of return of more than 5%.

However, real estate leasing generally obtains loans with relatively low interest rates from banks, and earns interest spreads from them.

Therefore, there are often some Japanese pure real estate funds that can earn an annualized rate of return of more than 10%.

This is not at all relying on rising housing prices, but purely relying on low-interest loans and leverage to buy more real estate for rent. Of course, Japan's established real estate companies can easily obtain low-cost real estate with high-quality assets as collateral. interest rate of the loan.

As for ordinary people, if their qualifications are considered average by banks, they are actually getting mortgage loans.