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Those who can be impacted by fried chicken are mainly some convenient and fast civilian dishes.

For example, stores such as ramen, bento, bread, and cakes.

In addition to groceries and small commodities, the shopping street is mainly supported by these cheap catering industries.

The customers are not mainly high-end customers with high spending power, but ordinary people such as students, office workers and housewives.

Afterwards, everyone began to introduce to Xingping Chuangzhen that the "Baiwuwu" fried chicken restaurant in the subway station had an impact on the catering industry in the entire shopping street.

After impacting the food and beverage in the shopping street, the popularity of the whole street will inevitably decline.

Because the customers who originally wanted to eat something in this street have detoured to the subway station. In this way, the number of passers-by in the shopping street will also be greatly reduced, and all the shops will be depressed. Fortunately, Ping Chuangzhen heard After speaking, he nodded and said: "Then, I suggest to go to the subway station first and investigate the fried chicken in that shop! Only by knowing 2 and knowing the enemy can you win the battle. After several hours of investigation. Xingping Chuangzhen researched- Fan, began to call Liu Xing for help.

Because, Yuanyue not only teaches cooking, but also teaches business knowledge.

Although Xingping is a scumbag, but a bunch of classmates around him are heirs of giants in the restaurant industry. If they learn from each other, they will inevitably have more business knowledge.

In essence, Xing Ping Chuang really felt that the impact of the shops on the subway station on the shopping street was not just because of the addition of a fried chicken shop. It was more because of the fact that the two commercial streets not far apart competed with each other. traffic.

Most of the customers go to the subway station for consumption, and the decline of the shopping street is inevitable. If more customers are attracted to the shopping street for consumption, the business of the shops in the subway station will also be greatly reduced.

In a sense, both sides have advantages.

Most of the shops in the shopping street are opened by local people using their own real estate.

Moreover, the operator of the store is also the boss himself. It saves a lot of labor costs.

The shops over the subway station are basically rented out, and most of the employees are hired.

Shop rental costs and employee employment costs will be at a disadvantage compared to shopping streets.

The key point is that there are people taking the subway at the subway station every day, so r has a certain advantage in terms of passenger flow.

And even if the shopping street develops well, it can only retain the passers-by who are going to pass this street, and it is impossible to attract people from farther away to spend here like a magnet. In the competitive disadvantage -- the shopping street must be let Commodities, more competitive, can save this street.

Otherwise, they are all very ordinary products and dishes, so why can they attract a lot of traffic? Since Xingping Chuangzhen's experience has changed, the way to resolve the plight of the shopping street is also more than before. Some progress.

Originally, I just thought of launching a fast food to compete with the fried chicken opposite.

But in fact, such a method is still too much headache to treat the head and feet, and in the long run, it will not solve the problem of the overall decline of the shopping street.

But now, what Xing Ping Chuang really thinks about is a Violet Food Street! Imitate Yuanyue Food Street to upgrade the food level of the whole street! Although, it is impossible to upgrade to the level of Yuanyue Food Street, but if the whole street is different The restaurant has two signature dishes! Then, if they are gathered together, the advantages formed will make them have a long-term attraction, and the popularity of the whole street will be alive! Regarding this, Xingping himself must have no idea Way to do it, so I thought of his cheap sister, Baimi Congee, and the almighty store manager Liu Xing! The cuisines of Baimiweihui are almost endless! We know that ordering food online can bring more business.

So, I want to plug in the wings of the Internet to Cuisine 5. in the shopping street! This idea is a win-win cooperation with Liu Xing!

Chapter 456 The Way to Save the Shopping Street

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Liu Xing and Tian Suohui came to Xingping Restaurant together. Many people had already gathered in the restaurant, a few of Xingping Chuangzhen's junior high school classmates.

In addition, some adults should be local residents and store managers of the shopping street. For Xingping Chuangzhen himself, in fact, the business of the shopping street does not affect his livelihood.

However, for the residents here, what else can they do besides opening a shop? If they work part-time, they may not be able to adapt.

However, the business of the shopping street is deserted and the passenger flow is greatly reduced.

I can't survive opening a store by myself, let alone subletting the store. Therefore, most of the store managers who insist on operating here are native-born store managers.

The commercially developed commercial districts on the opposite side were vigorously built by the Modern Consortium, which impacted the old commercial street formed by a group of individual merchants.

Compared with the later developed streets, the old shopping streets have no advantages in terms of convenient transportation, modern decoration, etc.

If you want to win, you have to work hard on uniqueness of goods and services.

In addition, the passenger flow is not as good as other subway stations and main roads with well-developed traffic. Then, you can still use the Internet channel to increase orders to reduce the disadvantage. "The store manager, where is my sister?" Asked from behind. "Your sister is required to do this, isn't it overkill?" Liu Xing smiled and said. "Well, that's good, people are almost there!" It's the store managers of our shopping street. Everyone grew up here. If the shopping street collapses, everyone doesn't know what to do. So, I thought of asking Liu Sang for help so that the shopping street can have some characters. Hands-on cooking.

Moreover, it cooperates with the Star Food APP platform established by Liu Sang.

"Of course everyone is welcome to the Star Gourmet APP. At present, the Star Gourmet Division operates independently. You can search the official website on the Internet and register for an account to open a store. After that, a special person will come to review the store location and teach the operation and promotion of the online store.

At present, the Star Gourmet APP is still in the promotion period. If the customer places an order online, the delivery fee of the person who comes to deliver the clothes will be borne by the platform.

About half a year later, there will be a store manager setting up the store. The customer who places the order will pay the delivery fee at their own expense, or the store and the customer will bear the delivery fee. Of course, if the platform continues to send free delivery coupons to customers, the cost will still be It is platform payment.

In addition, if each order is completed, the platform will charge a certain fee. At present, it is roughly 1% of the order commission! Judging from the number of business orders brought by the platform, the currently settled stores will bring at least 1000 to [-] orders per day. Orders, more stores will exceed [-] orders from the Internet.

In general, Ping brings incremental orders to the restaurants that have settled in.

You can give it a try, and if you feel that the platform cannot bring business and profits, you can quit at any time.

This is not restrictive, it is just a sales channel to help everyone sell cooking and other products.

How much you can sell depends on whether your cooking can attract customers. I suggest that in the initial stage, only one or two high-quality dishes will be made online to form a distinctive feature.

Either the price has advantages, or the taste and appearance have advantages.

"It's kind!" Many store managers nodded, thinking that the platform is quite kind in terms of the proportion.

Liu Xing secretly smiled in his heart, this is of course, he was not kind at the beginning, how can the platform develop? After it develops, the platform will gradually increase its profit points, such as the delivery fee, which is a direct charge. The platform can use the delivery fee to pay Extract order profit from it.

In addition, the order itself is currently only 1%, which is not too high. But it can be gradually increased to 2%, 3% or even 5%~10% in the future. After all, the future online ordering platform , The highest commission for merchants is more than 10%! For restaurants, even if the commission is 10%, they will not lose money.

Because, under normal circumstances, the cost of cooking accounts for up to 50% of the unit price. The more high-end the cooking, the lower the proportion of cost to the zero-harm price. The profit and loss of a restaurant depends more on operating income than gross profit margin.

After all, the gross profit margin only calculates the difference between the cooking cost and the sales price. In fact, the profit and loss of a restaurant are more determined by fixed expenses and revenue scale.

If the business is not good, the rent, water, electricity and labor costs will not be reduced, so it will cause losses.