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According to the new viewpoint of economics of later generations-this is the platform economy! The biggest economic moat in the Internet age is the platform! And the biggest monopoly is also the platform monopoly! If any market segment is made-a platform with absolute advantages , if there is no anti-monopoly law to restrict it, then it will be difficult for latecomers to catch up because consumers are actually lazy. Many consumers may only install one .t for the same type of software. For example, some users are used to one One Taobao solves all online shopping. Even Jingdong and Pinduoduo have many advantages, but they may not be installed.

Consumers with a little time and energy may have installed Taobao and Jingdong Pinduoduo.

However, for future purchase platforms, such as Suning Jumei, Vipshop, Dangdang and other platforms, user installations will become rarer, and the original users will be lost as they may be completely marginalized.

Because human attention is limited, platforms with the same function may only use the most representative ones.

This is especially true for food apps, and the later trend is that Meituan gradually outshines others.

Even if you are hungry, the gap between the No. [-] and the No. [-] in this industry is still widening.

Star Food APP, although there are some differences with Meituan and Are you hungry, but it is still an ordering app. Open up offline restaurants, food brand introductions, reviews, distances, food delivery, and order discounts All kinds of temptations, let users gradually get used to ordering and paying with the ordering app. The meal platform has become another food delivery staff. There was no Internet platform originally, and its food delivery work is not so stable.

In the era of mobile Internet, the meal orders on the APP keep him so busy that he doesn't have much time to take a break, so he can naturally make more money.

However, gradually, it also becomes a part of the platform. After losing it, the platform has an absolute dominant voice over restaurants, consumers and food delivery personnel.

What consumers want to buy may not be what they want, but what the platform recommends. Consumers don’t hate it, but it is the product that is most beneficial to the platform. What the restaurant wants to sell depends on what the platform recommends, unless the restaurant really has its own. Make yourself more and more reduced to a labor tool dominated and driven by the platform. If you don’t act according to the requirements of the platform, it will be difficult to maintain your work and life. The most unfree thing here is the food delivery staff. The harder you work, the more people are trapped by the platform Dominated by the platform, it is almost difficult to break free from the cruel reality of being dominated by the platform.

Once the big platform has formed a monopoly, consumers, stores, and food delivery personnel have no right to choose.

In this way, almost all will be reduced to what the platform wants them to do, rather than what they want.

Completely arranged by the platform's big data and become a tool to maximize the platform's benefits.

Therefore, the most profitable business in the 21st century is actually the platform, and platform monopoly and platform hegemony are actually much more serious than monopoly in any period in history. If almost all users in a market are concentrated in one large The degree of monopoly of the platform will make the monopoly of the trusts, cartels, and syndicates in history appear insignificant.

Chapter 466 How can a dragon slayer not become a dragon

It is suspected to be the most favored project of capital.

Because, after the platform is completed, it is almost a field with a very high moat, where you can lie down and grab profits.

With the emergence of any outlet, a pile of entrepreneurial projects, with the influx of venture capital funds, began to race on the same track.

In the end, capital will invest more in leading teams on the track at different stages.

Before the winner is decided at the beginning of the game, basically just burn money and staking land.

Consumers and practitioners can get "subsidies" from capital, but this subsidy is not without cost. The cost is that leading companies in the track burn money to subsidize the market to gain a larger market share.

When the top market share leads to a certain level, the subsequent competitors lose the support of venture capital funds and find it difficult to make profits, and gradually go bankrupt and exit.

After a large number of competitors launched, the platform began to monopolize.

After entering the monopoly stage, -- the first years of Jinghao gradually disappeared.

The capital invested starts to require the realization of flow and profit.

Therefore, either it is to squeeze consumers through price increases, or it is to increase the rate of return on capital by reducing the profit margin of practitioners.

8 Therefore, if any entrepreneurial project is driven by capital and the goal is only to obtain returns, then it will definitely change beyond recognition. It starts out as a dragon slaying warrior, but at the end, it kills the original evil dragon and occupies the dragon's nest to become a new evil dragon.

Sometimes, it may not be the idea of ​​the entrepreneur and the team, but the product of compromise due to capital demands for profit returns.

Liu Xing naturally doesn't want to be reviled by people in the future, and the dragon slayer has turned into a dragon, so after thinking about it, he discussed with Yang Hao and said: "As for the company's development and financing, I think unless it is absolutely necessary, we should Don't choose financing from external capital! There is a Huawei model in China, which is the model of internal financing.

However, the virtual shares of Huawei’s model, mine are real equity! In the future, the company’s employees can have two options for performance bonuses-cash or shares! When issuing performance bonuses in each round, it is a collective choice whether to become opportunities for shareholders of the company.

Giving priority to employees to choose, whether to take bonuses from outside the company and buy shares according to the latest valuation, is also to allow employees to truly become the owners of the company and share in the growth of the company.

In the future, after the benefits brought by the company's employees' equity are much greater than the salary benefits, it is also very good to favor the shareholder's position and give suggestions to the company.

In particular, professional employee shareholders can put forward suggestions that are far more conducive to the long-term development of the company than external capital! "There is a question, what should I do if I want to go public in the future? Generally, when going public, the number of shareholders is generally There are restrictions.

If there are too many shareholders, it will become a certain obstacle to listing.

"Yang Hao said. "Hey! This is not easy, if it is really going to be listed in the future.

In addition, a new holding company was established, and the employees exchanged the equity of Star Food Company for the equity of a special holding company.

A large number of natural persons have collectively held the shares of the original company to be listed in the name of an entity company. "Liu Xing laughed. "That's right!" Yang Hao nodded and did not object to this suggestion.

In fact, the atmosphere of Star Gourmet E, the management team and employees including Yang Hao, are relatively satisfied. On the one hand, it is because the current development is rapid, and every day is rapidly enclosing the land. Introduce more restaurants to join.

On the other hand, Liu Xing, the boss of the company, is relatively friendly to the employees and doesn't put too much pressure on them.

Basically, employees feel that company development can bring them better returns, so they work harder.

Because the number of teams in the company cannot keep up with the company's development speed.

F Therefore, there is no fishing phenomenon among employees. Almost all of them are working continuously. Nominally, 996 is not mentioned, but in fact, the company’s current working hours should be similar to 96. 996 during the period of rapid business development. Of course, if the company's employees just sell their labor, their own value will be overdrawn very quickly.

Therefore, only the sharing of production tools, that is, capital, can solve the problem of what to do after employees lose their use value after simple exploitation.

The Huawei model is a virtual stock, and you can buy equity at a low price during your tenure.

Since the equity that Huawei sells to employees is far lower than the real value of the equity, both dividend returns and equity appreciation can bring continuous value-added returns to employees.

The value of the equity will increase every year. When leaving, sell the equity to the company to cash in the return of equity appreciation during the incumbent.

Huawei's model, although the incentive effect is good, but...resigned employees cannot own the company's equity, one-handed money and one-handed stock, and cash in on the value of years of in-service contributions.

To be honest, it is too ruthless... 8 For example, an employee cannot continue to contribute value due to physical reasons or ability reasons.

But the labor he paid in the past and the equity purchased with real money must all be redeemed by the company in cash? Can't people use the equity as a source of retirement, or even a family heirloom, to pass on to their descendants? Liu Xing I feel that employees become shareholders, and their interests are tied to the company. In addition to receiving wages, the capital appreciation generated by their own contributions.