Chef Chat Group

However, after a long-term contract was voided, some opportunities were given, but it was not popular. Under normal circumstances, after the contract expires, the age is also getting older. Even if the big bloomer is late, the commercial value will shrink a lot.

Therefore, Liu Xing couldn't help shaking his head about his dream of green mountains and seven seas.

Difficult at the beginning, difficult in the middle, and even more difficult to achieve real success! After all, the entertainment industry is basically controlled by capital, from the training of newcomers, to the commercial channel resources of performances, as well as media publicity resources and peripheral P development. and many more.

All links are under the control of capital.

The one-stop squeeze was clearly arranged.

Therefore, the resources that the entertainment industry wants to be popular are completely controlled by capital.

Therefore, if you don't want to give in, don't sign a long-term sale contract, and sell all potential commercial interests and profits to capital by contract, it is impossible for capital to spend resources to praise it.

Ordinary viewers can only see the content of the programs broadcast on the capital platform.

Therefore, whoever is exposed will have a chance to become popular.

Therefore, under completely unequal conditions, the signed contracts are naturally "I voluntarily sell myself" contracts.

Relatively speaking, Liu Xing thinks that chefs are more free than other industries, and they can leave without saying a word. Anyway, with the craftsmanship in hand, it is difficult to starve to death as a chef with good craftsmanship. The threshold is extremely low. In addition, high-level chefs don't need to rely on capital to appreciate food.

F Therefore, after the development of capitalism for hundreds of years, it is a rare industry that has not been completely deprived of the means of production by capital.

In the past, the capital was unable to rely on the advantages of more money and resources to recruit all the chefs, so that the chefs could only eat when the capital rewarded them with food.

On the contrary, the most important means of production for the chef itself is a skill! Capital, it is difficult to buy out the talent of a chef's skill! From ancient times to the present, it is difficult to see a small number of unified large capitals monopolizing the entire industry.

Even in the platform capitalism of the Internet age, there may be some platforms that gradually control the order flow of the catering industry. Flow gradually begins to compare with craftsmanship, who is the more core means of production.

However, in terms of the situation in the food halberd world, the status of traffic completely surpasses the status of craftsmanship, Liu Xing thinks it is unlikely!

Chapter 495 A Different Development Route

A chef named Kimura with a graduate background from Yuanyue was specially invited to serve as the CEO of the branch. After all, Yuanyue not only trains cooks, every student of Yuanyue has a role in the management and operation of the catering industry, etc. dabbled in.

From small restaurant management to chain restaurants and large food companies, Yuanyue's textbooks contain teaching management experience and cases.

Therefore, Yuanyue graduates will not only be qualified senior chefs, but also professional management talents in the catering industry.

And Chef Kimura is not the best graduate of Yuanyue in terms of culinary skills. It can only be said that he barely made it to graduation. For more than ten years, - began to work as a hotel chef, and later took more management positions.

With senior management experience in different companies such as hotels and food companies, it can be regarded as a corresponding management talent.

On 18, the domestic Liu low hot pot branch company promoted talents without avoiding relatives, and promoted Liu Xing's father, Liu Huang, as the branch CEO. The business model and development plan of Liu's hot pot were also approved by the professional team of Softbank. After looking at it, in general, Softbank's business approval, even e, I think Liu Xing's development plan is too conservative. Of course, Liu Xing still rejected the radical development plan recommended by Softbank, and insisted on step-by-step Development Plan.

For example, Softbank thinks that the Haidilao model is good. Not only does it produce its own hot pot ingredients and develop franchise stores, but it also opens large-scale self-operated hot pot restaurants. Even faster than KFC and McDonald's in history when they were first established.

However, Liu Xing and Yang Hao discussed it and felt that the pure Haidilao model may not be so easy to learn.

At least, the Haidilao model cannot be copied in the short term.

After all, the Haidilao model is not entirely driven by the core product of hot pot bottoms, but by marketing, management and capital.

If you go to Haidilao's store, you will know that the service is much more perverted than all the peers. In terms of service first culture, it surpasses all hot pot restaurants.

This kind of corporate culture also has a bit of a chilling taste in it.

Liu Xing felt that instead of gradually changing himself into the shape of Haidilao, it is better to create a different hot pot brand according to his own understanding.

And the newly appointed CEO of Liu's Hot Pot is the one who thinks this way.

8" The core brand, service and management of Haidilao are not even the most important for Haidilao as to what products to sell.

At present, Haidilao has gradually developed towards a comprehensive restaurant chain, not just a pure hot pot chain.

"Chef Kimura reported to Liu Xing and concluded, "As for the company development plan you made, boss, I agree very much! The hot pot base is the core, and even, in essence, we are either a hot pot chain or a condiment company. , what we sell is a single hot pot base condiment! Since the hot pot base of our formula is better than similar ones in the market, so, as long as we ensure that our products always have the core competitiveness advantage, it will be fine! As for the core competitiveness of the product, based on my experience as a graduate of Yuanyue, I haven’t found anything comparable to our company’s formula for spicy hot pot ingredients! So, as long as our goal is The condiments that make semi-finished high-end cuisine are much more stable than the pure catering industry. After all, the catering industry is actually very affected by economic fluctuations, but condiments are not affected! The economy is good, the sales of condiments are good, and the economy is poor The sales of condiments are not bad! Products that can go through the economic cycle and are close to the immediate consumer demand.

Even if we focus on condiments and give up a lot of profits in catering to franchisees and channels, it reduces our risk! After all, if you open a restaurant by yourself, you have to make money with a series of expenses such as rent, decoration, and staff. You can earn more, but if you lose money, a large number of chain stores will lose money. How to solve it is not something that ordinary management can do well. If it is not done well, it will lead to defeat, large-scale losses or even bankruptcy. Difficulty, it is actually very good not to directly build a large number of self-operated chain stores! "Not bad!" Liu Xing nodded and said, "In this way, I will hand over the management of the company to you, so I can rest assured! Liu Xing is not afraid of conservative management. Rigid, will only implement the established plan, no vision.

I'm afraid, it's not the management of the time traveler, and Yun Qi is not Ouhuang, but he just gambles all day long! Liu Xing dares to bet because he is not only a time traveler, but also has a bunch of big bosses who provide cheats, The hole cards he took out were only a small part of the hole cards, so he dared to bet.

For other people, Liu Xing knows that the probability of winning the bet is very low, so he hates other people taking Liu Xing's money to gamble!" In fact, the company's products are determined by themselves. The management should operate around the core of Liu's hot pot base products, otherwise it would be nonsense.

"Chef Kimura smiled.

Focusing on the sales strategy of Liu low hot pot base products, Chef Kimura began to strictly classify the products.

Professional restaurant version of hot pot base, 8000 yen--kg, will only be sold to franchised hot pot restaurants and Malatang restaurants with large-scale long-term purchases.

The family version of Liu’s Hot Pot Base has started to be sold online and sold directly in supermarkets. The price has been raised to 100 yen for a 650-gram package. After the sales are mainly divided into two products, Chef Kimura is recruiting more chefs. After the training, expand the production capacity of hot pot base.

In addition, they began to invest money in advertising, and further expanded the publicity when the product was already in short supply, resulting in almost all restaurants with the Liu's Hot Pot brand, and their business will be improved.

At the same time, the family version of Liu's Lang Spicy Hotpot Seasoning sold online and in shopping malls is often sold out.

So that the supply exceeds the demand, there are customers queuing up outside the company every day to purchase.

Afterwards, Chef Kimura launched limited delivery with prepayment. In this way, it is almost difficult to get the goods without prepayment.

The development path of Liu’s Hot Pot: It’s not the Haidilao model at all, but a model between Moutai and Laoganma! After Moutai’s agents pay a full deposit in advance, they may have to buy the goods if they want to buy them. Wait a few years.

Laoganma is not that popular, but customers also have to pay cash first to get the goods, and directly refuse to pay on credit.

The scale of prepayment for Liu's Hot Pot is not as high as that of Moutai.

However, the enthusiasm of customers to pay in advance is definitely more than that of Laoganma! e

Chapter 496 Thor's Dragon Breath Fried Rice