Goddess of Entertainment Collector

After traveling all the way to Tingli Company, Ma Qiang, the director of the propaganda department, received Ye Xin and Tang Xuan, the handsome men and beautiful women, Ye Xin's agent Li Mingyuan, and Tang Xuan's agent Sha Jie in the office.

"Ye Xin, young and promising! "Speaking for Myself" was shot very well, with a certain degree of relaxation and a clear theme. It is a rare excellent work in Dongxia's advertising industry."

"Thank you for the compliment."

"Please sit down four, please come over in person, I'm really sorry."

"Boss Ma is too polite."

After the politeness is completed, the topic enters the topic.Ma Qiang said: "Ye Xin, our Tingli brand will release a big advertising plan in 2010. We have already contacted several large planning companies to create a complete set of advertising campaigns for Tingli.

planning.But what we lack most now is a few appealing and influential advertisements that can represent Tingli's image. "

Hearing this, Ye Xin smiled slightly, and said to himself: "This is exactly what I am good at. Everyone, before coming here, I have made a detailed idea of ​​how to shoot Tingli's advertisement.

Tingli is a big brand with a history of 60 years, and it has been in Dongxia for 15 years.But to be honest, Tingli's current market share is not as good as that of Procter & Gamble's Rejoice and Head & Shoulders.A large part of the reason is that Tingli's advertising positioning is too vague. "

Facing many managers of Procter & Gamble Dongxia’s Propaganda Department, Ye Xin once again talked like he did at Pepsi-Cola last time: “Tingli’s sales targets are women, but they failed to catch women’s minds, or they didn’t catch enough. deep.

Especially in Dongxia, women suffer from a lot of discrimination in the workplace and society. Tingli used to use Tingli's beauty and beauty in her advertisements, and then flicked her long black and shiny hair, which was not enough to arouse women's enthusiasm. In my heart, because other shampoos

That's what the ad says too! "

"So, if you want to promote the brand of Tingli, then you have to firmly grasp the thinking of women, think for them, and take care of them!"

Chapter 420 The shockingly expensive endorsement fee in the whole country

"Now that Dongxia's economy is developing rapidly and the competition is intensifying, it is also the beginning of women's beginning to show their charm. More women are getting rid of the shackles of their families and starting to enter the workplace. They are huge potential customers of Tingli's high-end shampoo

, Therefore, Tingli needs an advertisement for women in the workplace! "

Ye Xin talked eloquently, and everyone in the audience looked at him, and Tingli's senior executives also nodded in satisfaction. Judging from Ye Xin's words, he really knew about this brand.

After talking about it, Ye Xin pointed to his head and said with a smile: "I have already conceived the plan! Let's not talk about it for now, let's talk about another point, a very important point!"

Ma Qiang was curious, and asked with a smile, "Oh! What is it?"

Smiling slightly, Ye Xin continued: "In addition to targeting women in the workplace, Tingli also wants to implant Tingli's brand into the hearts of the audience. What kind of implant is the most effective? Tears!"

"What does tearjerker mean? It's a poignant love, a painful life experience, this is tearjerker! But Tingli has been creating a positive and healthy image, and I prefer to use inspiration to cry! Therefore, Tingli needs a inspirational

advertise! "

After speaking, Ye Xin pointed to his head again, and said with a smile: "This plan is already in my mind. If Baolaijie Dongxia gives me Tingli's advertisement, I will give these two plans to you." Let me tell you clearly, you will never lose

see! "

It’s not that Ye Xin is gloomy. Before he signed the contract, he was absolutely reluctant to take out Tingli’s classic commercials, because they are so classic. If he finishes his ideas, Procter & Gamble finds another team to shoot Tingli’s commercials, wouldn’t it? Die at a loss.

Therefore, after Procter & Gamble reluctantly signed the non-disclosure agreement, Ye Xin revealed the idea of ​​the two advertisements.

"...don't let other people's opinions of you block your light... firmness makes you shine more... This is an advertisement for sexism in the workplace, what do you think?"

There was no obstacle at all, and the two advertisements were all approved amidst applause. This was a decision made by Procter & Gamble Dongxia's Propaganda Department on the spot after Ye Xin expressed his ideas.

As for the price, Ye Xin handed it over to Li Mingyuan for public relations negotiations, but before leaving, Ye Xin gave a minimum limit, if it is less than 5000 million pieces, no auction!

And all the production costs, including the cost of inviting celebrities, are all paid by Procter & Gamble.In other words, he just came up with an idea and production, and in exchange for a huge profit of more than 5000 million yuan for an advertisement.

The money is very demanding, Procter & Jie Dongxia will definitely change people immediately, if he is not hired to shoot commercials, then the [-] million RMB will be wasted, let's make money first!Anyway, there is a system, and he has many classic advertising cases.

Ye Xin also took it easy, what he wanted was not the money, but the fame!With his fame, he will take commercials in the future. His directing fee alone may be sky-high, so let's invest it now!

"To truly become famous and become like a Western star, there is still a long way to go!"

Ye Xin has a stronger sense of urgency for himself. He wants to finish filming "Apartment" as soon as possible, he wants to finish filming "Broken Love" and "The Girl We Chased Together in Those Years", and he wants to launch the classic blockbuster of his previous life as soon as possible. Become the most powerful director.

And Li Mingyuan did not disgrace his mission under the command of He Lai's remote control. Two Tingli advertisements negotiated a sky-high price of 125 billion yuan. As soon as the news came out, it caused a sensation all over the country.

"I'll go, I'll go, I've worked hard all my life and I may not necessarily earn 100 million. Ye Xin's advertisement is 125 billion. This is easier than robbing a bank!"

"Oh my god! 125 billion, people are more popular than people, it's too easy for a genius to make money!"

"I must study advertising design, it's so easy to make money in this line of work!"

"Upstairs, Ye Xin is the one who makes the most money in the national advertising industry. Everyone else should go to sleep!"

Netizens heatedly discussed, colleagues envied and hated, and advertising videos such as "Qixi", "Speaking for Myself" and "Our Times" were frantically clicked again.

This time it was not only played in the classrooms of the School of Advertising of Dongxia Communication University and the School of Journalism and Communication of Ludao University.The same broadcast is not only for netizens, but also for many advertising companies.

"Damn it! It's so annoying! The boss called back the plan again, and the boss just said, carefully study "Speaking for Myself"! Why, I watched "Speaking for Myself" no less than a hundred times a hundred times!"

A copywriting planner of an advertising company posted a complaint on a forum in the advertising circle.Immediately attracted countless people to post.

"Yeah, I've been watching "Speaking for Myself", "Our Times" and "Qixi Series" every day. When I saw the end, I felt like throwing up when I saw Ye Xin!"

"People are more popular than people, why can't I think of such a good advertisement!"

"The boss is like a madman, forcing us to watch "Speaking for Myself" every day, which makes me want to feed myself a bag of salt now!"

"I feel speechless. After planning advertisements for so many years, I am not as good as an amateur novice."

"It's the same trouble!"

"If Ye Xin stands in front of me, I will definitely give him a punch!"

Chapter 420