My Life Can Hang

Zheng Danni thought about what Zhang Lu told her to have fun yesterday, and was a little puzzled.

Zhang Lu is usually very timid and dare not sleep alone.

It turned out to be secretly eating alone, but she still naively thought that Zhang Lu was kind enough to let herself have fun.

"Go to the bathroom to wash again, this face is not clean."

Chen Dongcheng pulled Zheng Danni into the bathroom and washed up together.

When a woman is jealous, it is right to be so educated.

chapter 196, Party A and Party B

Zhang Lu yawned, and when she was about to wash up, she snorted strangely.

When Chen Dongcheng brought Zheng Danni to the living room, ready to eat breakfast.

Zhang Lu tilted her head and looked at Zheng Danni with a smile: "Yo, Concubine Zheng is looking really good today, her face is very watery."

"If you want to take care of it, is it possible that you can only eat alone?"

Zheng Danni snorted arrogantly, then ate bread and drank milk.

Chen Dongcheng, a fisherman, would not interrupt the two of them.

The more you fight, the better, but in the end it's not your own happiness.

"How is the decoration of the villa in Sheshan?"

While eating breakfast, Chen Dongcheng suddenly remembered the villa designed by Song Fan.

"I will take a look when I have nothing to do, but I can't see anything yet. The yard is full of various stones."

There is also Zheng Danni's name on the villa, so she is naturally very interested.

Every now and then, she pulled Zhang Lu over to take a look.

"Anyway, we are not in a hurry. Tell Song Fan that the time is not in a hurry and must be meticulous."

"Got it, I'll tell him."

Zheng Danni nodded obediently.

The Sheshan villa cost over [-] million including decoration.

The gift that Chen Dongcheng took out, let alone her, most women couldn't refuse.

After dinner, Chen Dongcheng called Wei Ziliang and went straight to the Jiemo advertisement.

The advertising agency is in a small house in a small alley in the French Concession.

If Wei Ziliang hadn't brought Chen Dongcheng here, he might not have been able to find it.

At the door of the bungalow, stood a man about 1.8 meters tall, with a big bald head and a beard.

"Young Master Wei, is this President Chen?"

Kama first said hello to Wei Ziliang, and then extended her hand to Chen Dongcheng.

After a simple exchange, Karma led Chen Dongcheng and Wei Ziliang into the small house.

The company is small, but small and delicate.

In one corner of the office hangs a calligraphy work with only the word "Lao Egg", which is called "the treasure of the town house" by Karma.

"Young Master Wei, President Chen, this was given to me by a close friend of mine, don't think the word 'old egg' is a bit tacky.

In fact, it has another meaning, the egg is the big, the old egg is the boss.

This is also my friend's best wishes for my entrepreneurship. I hope our company can make old-fashioned works. "

Chen Dongcheng admires Karma's unabashed ambition.

Although the company is small, it does not mean that Karma's reputation is small.

On the contrary, Karma's reputation as a creative company is really not low.

Karma himself worked as a creative director at the old 4A advertising agency.

This time around, there are still some resources.

"Mr. Chen, Young Master Wei, please have some tea."

Karma made tea and poured a cup for Wei Ziliang and Chen Dongcheng.

The taste of the tea is not among the top ten famous teas, but it is also first-class.

After drinking a few sips of tea, Karma said, "Mr. Chen, you are a friend of Young Master Wei, and I don't want to make you unhappy. Although my company is small, it also has some principles of its own."

"Well, you said."

"I'm very grateful to Mr. Chen for seeing our manuscript. Of course, this is because you paid, otherwise we would not participate in the competition for free."

Shangdong Technology wants to shoot advertisements and collect creative manuscripts.

Many advertising companies submitted articles, each of which took money.

Karma went on to say: "We don't promise KPIs, and you know that KPIs are meaningless now. They've already been scrapped by those advertising companies. It's nothing more than a game of cat and mouse."

"Cat and mouse?"

Wei Ziliang was a little interested.

Karma explained with a smile: "KPIs in advertising are a calculation method that advertisers use to measure whether the money they spend is worth it.

I won't explain it to Wei Shao in detail, but KPIs have already lost their credibility.

Especially nowadays, many advertising service providers conduct KPI fraud in order to prove the effect of their own services.

In order to identify the true and false, advertisers have to carry out corresponding technical responses and upgrades.

These metrics are meant to objectively measure the effectiveness of advertising campaigns and delivery.

But now it has become a tool to be manipulated by people with intentions, which is ironic.

If things go on like this, who else will believe in the authenticity and authority of this, and what will other industries think of our advertising industry?

If we don't respect ourselves, don't blame others for despising us. "

Chen Dongcheng was a little surprised, but he didn't expect that this bearded bald head is still a man of temperament.

Wei Ziliang understood as soon as he heard it, but asked curiously, "Then how can you guarantee that Young Master Chen's budget will have the corresponding effect?"

"We will provide detailed creative concepts and creative scripts for Mr. Chen's company.

Of course, Mr. Wei came forward, and I would like to give Mr. Chen an additional [-]D preview video that is close to the actual shooting. "

Wei Ziliang had a decent face when he heard Karma say that.

But he didn't quite understand what [-]D preview video was.

"What's the use of that [-]D preview video?"

Karma explained with a smile: "There are two main points, one is that it is convenient for Mr. Chen to preview the work intuitively, so that he is full of confidence in the success of the work.

The second is to facilitate Mr. Chen to make judgments in advance and minimize the risk of production failure.

I believe that as long as Mr. Chen can understand the [-]D preview before the shooting, the real shots will definitely be more understandable. "

Wei Ziliang looked at Chen Dongcheng, waiting for Chen Dongcheng's answer.

"My budget is 1000 million. Of course, I am not satisfied with your ideas, and I will keep rejecting them."

Kama's eyes suddenly lit up: "Mr. Chen, don't worry, I will try my best to satisfy you."

"I need you guys to make a tvc commercial for me, about 2 minutes long.

After that, I will put this tvc advertisement on the subway, satellite TV, major video platforms and WeChat. "

"tvc ad?"

Karma nodded: "Mr. Chen's budget is indeed very high. If you don't do TVC advertisements, you probably won't be able to spend it all."

"Do you have a cooperative filming team?"

"Yes, I have contacts in Ogilvy and Mather before, please don't worry about the production team.

As long as you are satisfied with our creative script, after paying us the prepayment.

We will make Acopy as quickly as possible for your review. "

Kama and Chen Dongcheng were talking so fast that Wei Ziliang was dazed: "What is Acopy?"

"Acopy is the first-instance version after the production is completed, and all the advertisements now have to add special effects and undergo post-production.

So Acopy is a work without any post-processing. "

After Karma explained to Chen Dongcheng, she looked at Chen Dongcheng again, waiting for the young master's reply.

"If you start preparing now, how long will it take to make this ad?"

Chen Dongcheng is most concerned about the issue of time.

The Internet fitness field is not calm now, and several new platforms have been launched.

Keep is on fire, and suddenly the entire Internet fitness track is on fire.

Chen Dongcheng and the others are not the only ones with vision and ability.

Therefore, this advertisement of keep should not only be beautiful and shocking, but also fast.

"Mr. Chen, are you in a hurry?"

"In a hurry."

Karma pondered for a moment: "I can finish it for you in one and a half months at the earliest.

If you can provide us with some keep product positioning, as well as information on the Internet fitness market, I am sure to deliver the finished film to you a few days in advance. "

Usually like Karma, after they sign a creative agreement, the first thing they do is nothing else.

First, collect Party A's product information, positioning, and then formulate promotion strategies.