My Life Can Hang

Each store is profitable, but there are differences.

Online cooperation with well-known companies to expand traffic advantages, offline production queue boom.

As long as HEYTEA has opened a new storefront, there is no one that doesn't stand in line for more than an hour.

Almost everyone's circle of friends can't avoid the presence of HEYTEA.

Especially for many young people, it is normal to send a circle of friends with a cup of tea in hand.

Chen Dongcheng asked with a smile, "What do you think is the appropriate valuation for this round?"

"I?"

Nie Yunjing was a little surprised. Generally, the valuation should be set by investors.

But after a moment's thought, this may be a test for Chen Dongcheng himself.

Nie Yunjing thought for a while and tentatively reported a number.

"What do you think of raising 5000 million US dollars, and the post-investment valuation is set at [-] million US dollars?"

Chen Dongcheng nodded with satisfaction, and Nie Yunjing was still a little self-aware.

But if the valuation is [-] million US dollars, Chen Dongcheng is too lazy to see him now.

The [Unicorn King] badge that appeared after the upgrade was not so easy to get.

Even if Chen Dongcheng is rich, he must invest in companies whose potential exceeds the threshold of unicorn companies.

Otherwise, just invest in a company, and Chen Dongcheng will easily get the badge.

"[-] million US dollars can only be said to be a good start-up company. I would like to see a new unicorn company born."

Nie Yunjing's heartbeat accelerated, and he couldn't help swallowing.

Chen Dongcheng didn't go around in circles any more, and said directly: "I will invest [-] million US dollars for you. After the investment, HEYTEA will be valued at [-] billion US dollars."

Although there was some speculation just now, it was really when Chen Dongcheng said the three words "unicorn".

Nie Yunjing couldn't contain the excitement in his heart at all.

Only those who have started a business know how unattainable these three words are.

The promotion of every unicorn is hard-won.

For example, Chen Dongcheng made keep in the early stage, but has not yet negotiated the D round of financing.

If you want to be promoted to unicorn, you don't know how long you have to wait.

In contrast, HEYTEA has grown much faster than most startups.

"Thank you, Mr. Chen."

Nie Yunjing thanked him from the bottom of his heart, thinking that when HEYTEA started, he never thought that such a day would come.

Although Chen Dongcheng took a lot of his shares, without Chen Dongcheng's money, HEYTEA wouldn't be as good as it is today.

Besides, even if it is serially diluted, Nie Yunjing still has 19.71% of the shares.

According to Chen Dongcheng's valuation for HEYTEA, Nie Yunjing instantly became a "billionaire".

Anyone who suddenly hears that half of their feet have stepped into the circle of billionaires will be excited and unable to control themselves.

Chen Dongcheng waited until Nie Yunjing returned to calm before saying, "I will transfer the money to the company's account as soon as possible. HEYTEA still needs to increase the speed of opening stores in first- and second-tier cities to complete the market layout before competitors."

After Nie Yunjing calmed down, he completely regained his senses.

"We are now well-known, and many commercial centers have taken the initiative to discuss cooperation with us.

Not only can they give us the best location, the rent can also be compromised. "

This is the advantage of building a brand, and HEYTEA continues to occupy the hot spot through the hot queuing offline.

It is very popular in the social circle of young people, and there are as many people queuing to punch in as a long dragon.

With its high popularity and exquisite petty bourgeois decoration, even if HEYTEA is arranged next to a store like Prada, it will not arouse dissatisfaction from the other party.

Now these luxury brands are also starting to get close to young people.

Although young people can't afford their wages, it does not prevent them from overdrafting credit cards.

HEYTEA is one of the favorite brands of young people, and these big brands are more affectionate to HEYTEA than ever before.

Nie Yunjing did not set a high option pool for Hey Tea, only 10%, of which 2% was awarded to Sun Ying by him.

Although the option pool was made up by the two of them together, Chen Dongcheng had no opinion on this point.

Not long after Nie Yunjing left, Sun Ying walked into the office.

Compared with when he was in the coffee shop before, Sun Ying's aura is stronger now, and he exudes a shrewd and courageous temperament.

"sit."

Sun Ying lightly stroked the hem of her skirt and asked with a smile, "You promised to invest [-] million US dollars in HEYTEA?"

"Hey Tea still needs to take a bigger step."

Chen Dongcheng smiled and nodded.

He is so relieved about Hey Tea because he has a person like Sun Ying in Hey Tea.

Sun Ying's mastery of Heytea's supply chain system is equivalent to strangling Heytea's throat.

In addition, as a woman, Sun Ying is friendly and has a high prestige in the company.

Even if he found out that Sun Ying was trying to buy people's hearts, Nie Yunjing turned a blind eye.

As long as Nie Yunjing did not turn his back, Sun Ying would still support him.

If Nie Yunjing had a different opinion, Sun Ying would use thunderous methods to quickly take over the company.

Sun Ying said several questions that have been bothering her recently.

"If we continue to maintain our direct sales strategy, the increasing number of employees will seriously increase our costs.

And with the popularity of new tea drinks, the price of raw materials has been rising. "

After Chen Dongcheng waited for Sun Ying to finish speaking, he replied in a hurry: "At present, HEYTEA cannot open franchise stores.

Even though the management cost of directly-operated stores is higher, it is very important for us to unify management and build our brand image.

As for raw materials.

With the money you just got, you can take the initiative to find upstream suppliers and take advantage of capital to counter them.

If domestic tea is not enough, buy tea from abroad. "

Sun Ying smiled and said: "You coincide with Nie Yunjing on this point, he also planned to do so, but he has always been short of funds.

Now we have enough funds to support a group of tea merchants.

Sourcing them on a regular basis keeps costs down at the source.

I will pay more attention to purchasing to avoid some people taking rebates. "

Chen Dongcheng was naturally relieved to Sun Ying: "With you here, I am very relieved."

Sun Ying's heart suddenly felt warm, and the exhaustion during this period of time seemed to disappear completely with this sentence.

"Then I'll go first. Yunjing called me just now. I guess he wants to counteract those suppliers. I'll report to you if something happens."

"Go."

Chen Dongcheng sent Sun Ying to the elevator door, but Sun Ying stopped him from continuing to send him.

Back in the office, along the floor-to-ceiling windows, I just saw Sun Ying leaving in the car.

After sitting for a while, someone knocked on the door.

After Chen Dongcheng asked people to come in, he looked up and saw that he was still an old acquaintance.

"How did you come?"

Chen Dongcheng looked at Cheng Wei, quite surprised.

"Why, I'm not welcome?"

Cheng Wei asked with a smile, he looked a lot fatter than before.

Didi no longer has to go through the hard days of poverty. As the helm of Didi, Cheng Wei's treatment in all aspects has naturally followed suit.

Chen Dongcheng smiled and shook his head, motioned Cheng Wei to sit first, and poured a cup of tea for Cheng Wei.

"Tell me, what wind brought you here?"

Cheng Wei took the tea cup, closed his eyes, took a sip, and said, "Tsk tsk, sure enough, you have good tea in your office. I miss you, come and see if you can?"

"Come on, I'm not a beauty."

Chen Dongcheng smiled and said, "Let me guess, is it Grab or Qingju Technology that the company under my name can have a relationship with Didi?"

"Oh, you are such a thief, I know I can't hide it from you."

Cheng Wei put down the teacup, put his right leg on his left, leaned back, and the momentum of the big man on his body became more and more full.

"I have a relationship with both companies on this trip, and among Grab's current shareholder members, you have the second largest shareholding ratio.

Liu Qing led the team to secure a financing not long ago, and we plan to acquire your shares. "

"Not for sale."

Chen Dongcheng answered very simply.

Cheng Wei smiled bitterly and said, "I said you hesitate to give me some face!"

"It's not the best time for me to sell."

Cheng Wei heard the drama and asked, "What do you mean?"

"Literally, if Didi is still interested in Grab in the next few rounds of financing, I can consider transferring the equity I hold to you."

After Chen Dongcheng finished speaking, Cheng Wei fell into deep thought.

He is very clear about Chen Dongcheng's vision. He could invest in Grab earlier than them. He has to say that his vision is very vicious.

Didi forcibly swallowed Uber Huaxia at a heavy price in exchange for a domestic monopoly.

It is because of this strategy that this round of financing has been so smooth.