My Life Can Hang

What should be done to best solve the problem of this batch of stores.

More than 20 stores with annual sales of nearly [-] million yuan, part of the equity is in the hands of some small shareholders.

Over the years, these small shareholders have already made a lot of money, but they are still not satisfied.

In the face of the takeover offer made by Carrefour Huaxia, the lion opened his mouth and shouted a high price that made Chen Wenyuan frown.

If it weren't for this, with the number of Carrefour stores, more than one of them would be interested?

The complex ownership structure of stores, the completely useless supply chain system, and the inefficient operation model are all factors that hinder other capital acquisitions.

"Which companies have the biggest appetite right now?"

"The leader is Chengdu University in Liaoning Province, and they have cooperated with us in six stores.

Among them, only Carrefour in Bingcheng has a profit close to 6000 million yuan, and Carrefour in Fengtian has the most serious loss, with a profit of more than [-] million yuan.

The six stores lost more than 1 million yuan in the first half of last year. "

Chen Wenyuan also took out the investment data of Chengda University in Liaoning Province: "At the beginning, they invested a total of 2.26 million yuan. In these years, they have received 2.38 million yuan in dividends, and they have already paid back the cost."

"Fortunately, they only hold a 35% stake in Fengtian and Bincheng Carrefour stores, while others such as Bingcheng, Hangzhou, Ningbo, and Changchun Carrefour hold no more than 25%."

This shareholding ratio is very low. Carrefour Huaxia has the decision-making power over store operations, and they are only a financial investor.

"They sold it once last year. At that time, the price was 4.2 million. Now it is directly called 6 million. I want to ask your opinion first."

The only advantage of Carrefour Huaxia was that it added a preemptive acquisition clause at that time.

If Liaocheng Chengda wants to sell, you must first ask Carrefour Huaxia if you want to buy it.

Chen Dongcheng frowned and shook his head: "6 million is too high, my bottom line is 5 million, it's really not good, we will choose another location."

This is due to the fact that the two sides have cooperated for 16 years, and Chen Dong gave each other some affection.

"Then I'll contact them, and I'll be tougher."

Chen Wenyuan's ability can be seen from the fact that he attracts a batch and cleans a batch.

Knowing Chen Dongcheng's bottom line, Chen Wenyuan's attitude suddenly became tough.

Either agree to the acquisition, or continue to lose money.

Chengda University of Liaoning Province chose to close it as soon as possible, agreeing to sell all the shares of the six stores to Carrefour Huaxia, and it was safe to do so.

"Chen Dong, according to your instructions, Liaocheng Chengda will completely give up the equity, and I will start to buy back other stores one after another."

Chen Wenyuan glanced at Chen Dongcheng cautiously, and tentatively said: "Chen Dong, if possible, I hope you can provide a sum of money for the group."

"The funds are already ready. The first $[-] million is enough for you to complete the renovation of the initial stores, right?"

"Enough is enough, we can also buy back the equity of more than 20 stores one after another." Chen Wenyuan replied with some surprises.

According to the purchase price, Chen Dongcheng injected half of the capital this time, far exceeding Chen Wenyuan's expectations.

"As for Carrefour, you should give a notice and either follow up with capital injection or dilute the shares."

Chen Dongcheng estimates that Carrefour should not choose to follow up, they are already completely afraid of the Huaxia market.

"In addition to repurchasing the equity of more than 20 stores, I plan to lead a team to visit, close the stores with poor profits one after another, and re-select locations to open stores."

Chen Wenyuan has just taken office and must make some achievements.

In the field of supermarkets, the best results are sales.

There is a saying in the field of supermarkets: to do a good job of a store, the first is the location, the second is the location, and the third is the location.

This shows how important location selection is to a store’s sales.

"For those stores whose leases have expired, you can decide after a meeting and analysis whether to renew the lease or open a new store. Follow your ideas."

Chen Dongcheng is very good at delegating power, which is one of the reasons why so many people are willing to work under him.

These professional managers, the most annoying thing is the layman boss who doesn't know how to pretend.

Chen Wenyuan said with a serious face: "Chen Dong, about Carrefour's future development ideas, I want to tell you my opinion."

"You speak."

"I think the battle between the first- and second-tier markets is tragic. Our brand influence is already declining. If we continue to compete with several competitors in the first- and second-tier markets, the losses will become more and more serious."

Chen Wenyuan wrote the words 'third-tier' and 'four-tier' on a piece of white paper, and said with a smile: "We might as well compete with RT-Mart in the third- and fourth-tier markets. I have analyzed that the sinking market will be the retail industry in the future. finals."

"The population of the first and second tiers is only over [-] million, while the population of the third and fourth tiers and the vast sinking market exceeds [-] million. This is an opportunity for us to overtake in the corners."

Carrefour stores in first- and second-tier cities did not perform well.

The rent is getting higher and higher, and the brand influence is declining year by year.

In the short term, it may not be possible to see much improvement.

Chen Dongcheng nodded, and also put forward his own opinion: "I agree with your idea, but the first- and second-tier cities cannot be completely lost."

"You pick some properties with good sales and locations, and after renovating these stores, upgrade the quality."

Chen Dongcheng said with a smile: "These stores can make no money, but they must make consumers satisfied with the quality and service.

Retain our influence in first- and second-tier cities.

When the time is right, we might as well go back to the first- and second-tier cities. "

Now Carrefour's stores are concentrated in first- and second-tier cities, and many stores are struggling, and the decline in customer traffic is very serious.

Just in time for the expiry of this wave of rents, a group of stores with poor performance were killed, the talents were streamlined, and a refined operation strategy was adopted.

Third- and fourth-tier cities have lower costs, both in terms of staff and rent.

Even, they have no choice but to invest in land.

Although Carrefour has been a bit miserable in recent years, it is still somewhat well-known in third- and fourth-tier cities.

"I plan to control the current number of stores to around 150, to ensure our competitiveness in some cities, and to spend more funds on third- and fourth-tier cities."

"If the conditions are favorable enough, we can acquire land, build our own shopping malls, and increase our holdings of our own properties."

Chen Wenyuan is still somewhat ambitious, and he is very aware of the importance of his own property to Carrefour Huaxia.

Yonghui has always been questioned by the outside world, and their model has big problems.

All properties are leased, and the proportion of self-owned properties is only about 3%.

The more self-owned properties, the stronger the ability to withstand pressure.

Land prices in third- and fourth-tier cities are cheap. If you encounter good policies, you don’t need to change locations in the next 30 to [-] years.

According to Carrefour's model, the area of ​​land acquisition in third- and fourth-tier cities must be very large, and part of the commercial area can be sub-leased, and the rent will not be less.

After finalizing the future development ideas of Carrefour Huaxia, Chen Dongcheng glanced at the time, it was noon, and said with a smile: "The time is just right, I will take you to dinner."

Chen Wenyuan thought that Chen Dongcheng was going to take him out to eat, but he did not expect Chen Dongcheng to take him directly to the 6th floor by elevator.

"Chen Dong, shall we eat at the restaurant at noon?"

"Well, the restaurant is still a little small. We're talking about a project recently, and it's probably coming to an end."

Chen Dongcheng patted Chen Wenyuan and walked out of the elevator first.

The 6th and 7th floors of Century Building were opened up and transformed into restaurants.

For the first time, Chen Wenyuan realized how extravagant his boss is.

The employees of Cao Cao Group are already going crazy with happiness by taking out the two-story office space and turning it into a restaurant.

The restaurant is equipped with chefs from eight major cuisines, and also provides late-night snacks for employees who work overtime in the evening. The welfare index is five stars.

The two took their plates, found their favorite cuisine stalls, ordered a few dishes, and found an empty seat to sit down.

Some green plants are arranged in the restaurant. When eating, looking at the green plants can relieve a lot of visual fatigue.

Chen Wenyuan was eating with some emotion: "When I came to Century Building, I found out that the Cao Cao Group has become so powerful that even Wal-Mart's Huaxia headquarters cannot reach this level."

"I have always believed that there must be a brave man under the heavy reward. If the employees are not fed, how can they have the strength to make money for me?" Chen Dongcheng joked.

Chen Wenyuan shook his head, half-jokingly, half-sincerely said, "It is our honor to have a capitalist like you."

Just because Chen Dongcheng is willing to earn less than 1000 million yuan a year, he specially designed a restaurant to provide benefits for employees.

Mr. Chen has no idea how many times he has been praised by the employees of the Countless Century Building.

Chen Dongcheng smiled and talked about the arrangements for the afternoon.

"You will attend a meeting with me in a while. You will meet Lu Guangyu, Zhou Shaohua, and Zhu Zijing. In the future, there will be more places for your companies to cooperate."

Chen Wenyuan's eyes lit up and nodded quickly: "Okay, I will definitely communicate with a few colleagues and learn more experience."

Now that Chen Dongcheng's career has grown, there are more and more places where companies can work together.

For example, Zhou Shaohua, who is engaged in logistics, can help Carrefour solve the problem of logistics warehousing and distribution.

Lv Guangyu, who is engaged in intra-city delivery and has millions of crowd-sourced riders, can help Carrefour solve the problem of delivering goods to consumers in the last mile within an hour.

Zhu Zijing, who is engaged in mobile payment, can even cooperate with Carrefour to transform it into a digital store.

Add more automated checkout areas, help it analyze consumer data, reduce commission fees, and more.

Before he knew it, Chen Dongcheng already possessed such enormous power.

Integrating these forces now is enough to make many competitors tremble.

Carrefour, which was originally weak in the field of supermarkets, has the support of these brother companies and instantly has the qualification to wrestle with RT-Mart and Yonghui.

Not to mention the fact that behind Carrefour there is Chen Dongcheng, the gold master father, the milk is not as much as he wants.

Backed by the happiness of the gold master's father, Chen Wenyuan can wake up with a smile as long as he thinks about it.

Chapter 404. 403, inspect the store

After lunch, in the conference room on the 24th floor, Lu Guangyu and the others have arrived.

They are all old fritters who have been in the mall for many years, and they are familiar with each other after a while.

"Okay, let's get down to business first, Wen Yuan, you need to tell Mr. Lu and the others what needs their cooperation in the future."