My Life Can Hang

Chen Dongcheng was obviously well-informed, and this time he came here to beat Tang Qi.

Although he doesn't care about the specific affairs, he is still the one with the biggest voice in this company.

"The Douyin team is very capable and can come over to give us pointers. Keep can't ask for it."

That's a humiliation for any aspiring company.

You are not as good as others, you have to rely on others for help.

Know that they are not a small company, but a unicorn business.

But now that the big boss has spoken, Tang Qi has to hold back when he is upset.

"We must pay more attention to community functions. It can be said that doing a good job in the community will be the top priority for the re-emergence of keep!"

"Community?"

Tang Qi was thoughtful, although keep cared about the community before, but he never got the point.

In the community before keep, although there were special operators responsible for the category, they did not directly connect with the content producers.

Operators are only responsible for the monthly high-quality dynamic quantity, relying on operation to create new topics and manually configure the resources on the site.

Moreover, the operators directly connect with all content producers, basically managing one hundred content producers.

How can such extensive docking be enough for the needs of every content producer?

In addition, the traffic in the station is not high and the algorithm mechanism is not sound.

After working hard to produce a dry video, there are only a few hundred views and single-digit comments.

Naturally, content producers moved to other platforms like Douyin.

"As for the community, I will let Xiaolanshu send a team to guide you."

"The operation level of Xiaolanshu in the community is enough for you to learn for a while."

Tong Qi still nodded, which is also true.

Douyin is domineering by traffic, while Xiaolanshu is operated by the community, and its development is impressive.

As far as they keep the worst, the community has not done it, and the traffic is still miserable.

"From now on, the operation department will continue to recruit people for me, focusing on the community section, the page must be refreshing, and some popular celebrities must be won over."

"In the 5G era, live streaming has become the mainstream, and fitness live streaming has great potential."

"Many fitness buddies don't understand it themselves, but as long as they follow the live broadcast to practice, I believe that many people will be interested."

"The fun of fitness is also very important. Few really have the perseverance to insist on losing weight."

"If you can drive users to lose weight through some popular games, the effect will definitely be good."

"For example, how many levels you reach, you can use operational means such as rewarding one-month membership."

"Besides that, celebrities, especially in sports, will bring more traffic to the community section."

Chen Dongcheng said this, with a faint smile on his lips: "Do you think it will help to have the entire Tottenham team stationed in keep?"

"Tottenham?"

Tang Qi, who was listening patiently, was stunned for a moment, then overjoyed.

"Tottenham is very popular in China, and the sales of jerseys of many stars are also very good."

"If they can enter the keep community, there will be no shortage of fans' attention."

"Well, get ready, Tottenham is the first star to open a keep celebrity account, tentatively Cristiano Ronaldo."

After Chen Dongcheng finished speaking, he drank water on his own.

On the other hand, Tang Qi was already stunned, and he kept recalling the words just now,

Ronaldo?

Enter the keep?

No, isn't Ronaldo a Real Madrid star?

Tang Qi suddenly woke up, the co-author boss was planning to buy Ronaldo!

If Ronaldo is stationed in keep, then the community traffic will not fly?

chapter 572

"Cough, Mr. Chen, can Ronaldo really agree to enter our keep community?"

Tang Qi only felt his mouth dry and looked at Chen Dongcheng with shining eyes.

"Why not?"

Chen Dongcheng shrugged: "As long as Ronaldo signs a contract, he will naturally cooperate with us in commercial promotion, which is also part of the contract."

"Besides, they didn't come in vain. You should prepare a contract too."

"I know that."

Tang Qi also knew, but no matter how he thought about it, he felt that it would be more reliable to invite Ronaldo into the community than to invite those top-notch people.

At least Ronaldo is a sports star, which is in line with the genes of keep sports!

"This matter is basically stable, the community needs to grasp the fun, and content creators must pay attention to it, and then add live courses, and the score of keep is enough to make a breakthrough."

"As for the hardware and clothing brands you mentioned earlier, it's not impossible to try."

Tang Qi, who originally thought that he had proposed no drama before, suddenly lit up.

He immediately sat up straight, wanting to hear what the boss had to say.

"Similar to more than 1 hardware devices, it is indeed difficult for consumers to spend at one time."

Tang Qi also nodded and said distressedly: "The per capita income level in China is still a little worse than in Europe and the United States. I plan to control the hardware at a price of one or two thousand."

"No, low price means low quality. You don't need to be exactly the same as peloton's hardware, but you can't be too different."

"At least it is necessary to ensure that users can watch live courses at any time while exercising. This is a very important part of the keep ecological closed loop."

Chen Dongcheng is very clear that hardware is the key to the closed loop of the keep ecosystem.

As long as you are willing to buy keep fitness equipment, you will naturally hope to buy corresponding fitness courses.

A set of interlocking business models is thus formed.

"While consumers don't have money, we can lend them money.

Even Peloton is willing to offer 39-month interest-free installments for bulky gym equipment.

It is not to lower the barriers to entry for users and improve the competitiveness of their hardware devices. "

To put it bluntly, it is a kind of advanced consumption mode.

The United States has the habit of spending in advance, and naturally it will not resist this model.

But in China, few companies dare to play like this.

One is that the funds cannot keep up, and the other is the issue of risk control.

Precisely these two points are not difficult for Chen Dongcheng.

"Cao Cao Finance can cooperate with keep. For example, keep users can apply for a loan on their own initiative. After reviewing their personal credit, the funds will be advanced by Cao Cao Finance, and users only need to repay monthly."

"The money from the previous financing can be used to open offline experience stores in popular business districts in first- and second-tier cities in China, and Cao Cao Logistics is responsible for door-to-door delivery."

"As a result, users' resistance to one-time purchases is reduced, and the transaction rate naturally increases significantly."

"Keep has also been able to build a fitness closed loop in terms of sales, hardware, content, and community, which can not only improve user stickiness, but also gradually improve its own ecosystem."

After listening to the blueprint described by Chen Dongcheng, Tang Qi was not nervous.

As expected of Mr. Chen, in just a few words, he resolved the dilemma of keep.

Just the blueprint described by Chen Dongcheng, if the group of investors hears it, even if the valuation doubles, they will not refuse.

"What do you think?"

Seeing Tang Qi in a daze, Chen Dongcheng coughed lightly to remind him.

"I remember everything that Mr. Chen said. You can rest assured that the community and offline experience stores will be the focus of my work."

Tang Qi came back to his senses and said quickly.

"Well, opening an experience store will save you more money than opening a gym, and the decoration doesn't need to be too complicated. Basically, all large shopping malls in first- and second-tier cities can be covered."

"In terms of clothing brands, poaching designers from Nike and Adidas must start with the appearance."

"In terms of foundries, Pinduoduo has cooperated with companies, as long as the product quality can keep up with the design trend, and occasionally it will cooperate with several brands, there will be no shortage of users to pay for it."

The annual turnover of peloton abroad is close to [-] million US dollars, and all institutions are very optimistic about its prospects.

As long as keep follows the path of peloton, investors will still buy it.

After talking with Tang Qi, Chen Dongcheng didn't wait any longer.

In front of the lower-level employees, the performance is still very friendly.

When encountering a few old employees who have been staying in keep, Chen Dongcheng will also ask a few questions with concern.

With Chen Dongcheng's current status, he is so friendly, and naturally he has received a lot of praise.

"Mr. Chen is really nice, not fierce at all."

"Our company doesn't know if it can be saved or not. I heard that if the performance is not good, there may be layoffs!"

"It's terrible, I don't know which department to lay off."

"There should be improvement. I think the thinking of the company's leadership is too messy, and there has been no correct development plan."

"Our operation department is the worst. The community is so valued by Mr. Tang. Now there are only three or two kittens left. I feel that everyone in the operation department will be laid off!"

……

After seeing off Chen Dongcheng, Tang Qi returned to the company, stood in the middle of the crowd, and clapped his hands: "Everyone saw that Mr. Chen came here on purpose, Mr. Chen is very dissatisfied with our results!"