My Life Can Hang

chapter 601, lobbying Metro

Century Building.

The conference room on this floor where Cao Cao Retail is located.

The atmosphere is a little dignified, and now Metro's bidding has reached the third round.

Only Ali, Tengxun, Wumart, and Cao Cao were left.

The valuation has also risen from several competitions, and now it has reached 20 billion euros.

Chen Wenyuan looked a little tangled, Metro's valuation has reached a price that he can't bear.

If you want to win Metro, it will be a pain in the ass.

"Chen Dong, shall we give up the bidding?"

Chen Wenyuan asked tentatively.

"No, it's already the third round, it would be a pity to give up."

Chen Dongcheng rejected Chen Wenyuan's proposal without hesitation, and his right index finger pointed to his temple from time to time, falling into contemplation.

Metro has too many advantages, with several self-owned properties in first-tier cities.

It has been profitable and has not lost money.

It can be said that if it weren't for the old-fashioned business philosophy of the Germans, there would be no chance for them to get their hands on Metro.

"What did Metro say, plan to continue to let everyone bid like this?"

"At Metro headquarters, CEO Olaf Koch will personally come to handle this transaction in the near future, and it is estimated that there will be a result soon."

"Then let the meeting go first, Wen Yuan continued to stare at Metro, and let me know immediately if there is any trouble."

Chen Dongcheng waved his hand and pondered in the conference room by himself.

It seems that the bidding is hot now, but it is only a non-binding bidding.

To put it bluntly, everyone is talking, and they can breach the contract at any time.

If the Metro headquarters sent someone over, it would definitely not be able to make a blind offer.

In any case, the final price that Metro sells must be high.

……

The sale of Metro has drawn the attention of not many people in the retail industry.

With Olaf Koch showing up at Metro China headquarters.

Several families that were just around the corner sent people to contact them one after another.

Metro Huaxia headquarters is also in the magic capital, and it is the first to get the moon near the water tower.

Chen Dongcheng took the initiative to entertain Olaf Koch, and the other party also brought Kant, the president of Huaxia District, to the appointment.

For the meeting and greeting, Koch had planned to let Kant talk on his behalf, after all, he did not speak Chinese.

"Mr. Koch, I think it will be easier for us to communicate."

Chen Dongcheng spoke German proficiently and smiled slightly.

Koch couldn't help being stunned for a moment, and involuntarily praised: "Mr. Chen, you are the best German-speaking businessman I have ever met in China."

"Thank you, Mr. Koch came to Huaxia this time. I don't know if he intends to sell the business or find a partner for Metro?"

After Chen Dongcheng politely thanked him, he asked directly.

"Of course, we are looking for a strong partner. Huaxia is a very potential market, and we Metro will not completely lose it."

"Financial investors like Ahri and Fujiun are not within my scope of consideration."

Koch was also candid and made his point directly.

"I see."

Chen Dongcheng suddenly realized that it was no wonder that the one who won Metro became Wumart.

On the contrary, Fuji Xun and Ah Li, who were rich and powerful, broke down one after another.

"Mr. Koch, since your group wants to find a partner, I think our Cao Cao group is the most suitable."

Koch just smiled and asked, "Oh? Why?"

"Mr. Koch must have known about several of our companies that are still bidding?"

Koch smiled and nodded, that's for sure.

Know the enemy and know yourself, and you will not be imperiled in a hundred battles.

"Since Carrefour was acquired by our group, it has changed its development thinking and frequently entered the market in third- and fourth-tier cities."

"This also proves that the development ideas of our group and Metro do not overlap, and they can even leverage each other's strengths."

Koch nodded thoughtfully, but he had investigated Carrefour.

It was found that this company, which was originally committed to the first- and second-tier cities, turned its attention to the third- and fourth-tier cities after being acquired, and it was still a self-owned property model.

As one of the giants in the retail industry, Metro's business philosophy is to acquire its own land, build stores, and reduce the cost of rising rents in the future.

Although such a model will lead to a very slow expansion of Metro.

But over the years, 95 stores have been built.

The annual sales have exceeded [-] billion yuan, and the company has always maintained profitability, which proves that Metro's model is not wrong.

"With the rise of e-commerce in the Huaxia retail market in recent years, the market structure has changed a lot, and the new retail tentacles of Ali and Tengxun are everywhere."

"Mr. Koch should be very clear that if he doesn't join a family as soon as possible, he will definitely be targeted together."

Koch smiled and nodded: "So, I hope to find a strong company that can help Metro develop the online market."

In addition to self-owned properties, Metro has a very clear business system.

One is the B-end, which is mainly aimed at the catering industry, hotel industry, canteens, and group purchases of welfare gifts for enterprises and institutions.

The C-side is for ordinary consumers.

For the B-end business, Metro is confident and does not need help in the Chinese market.

However, on the C-side, how to develop the online market and how to improve the C-side operation capability, Metro is at a loss.

"Pinduoduo, a subsidiary of our group, ranks the third largest e-commerce platform in China, with a market value of 300 billion U.S. dollars and more than [-] million monthly active users."

"There is also Douyin, with more than [-] million daily active users, such a huge number of C-end users, I think Metro should be in great need, right?"

Chen Dongcheng also showed his trump card, Metro needs C-side help, then he will give it to him.

Whether it’s Pinduoduo’s online sales capabilities or Douyin’s advertising capabilities, Metro’s coveted resources.

"In addition, our group has a company called Cao Cao Daojia, and JD.com is also one of the shareholders."

"The main business is to help supermarkets solve distribution problems and develop online orders."

"If Metro is willing to accept our group's investment, Cao Cao Daojia will carry out digital transformation for all Metro stores, and it is estimated that Metro's sales will increase by [-]%."

Koch has been listening carefully. When Chen Dongcheng said that Cao Cao had arrived home, his eyes lit up and asked, "Is it the platform where Carrefour and Wal-Mart are both located?"

"Yes, now all the two stores have been connected, and online orders have increased the sales of the two stores by 20%."

Koch suddenly fell into contemplation, obviously attracted by the blueprint described by Chen Dongcheng.

Metro's own online expansion capabilities are weak, and it is watching other supermarkets make big money.

Metro's side can only continue to consolidate the B-end business, and naturally it will be unbalanced.

Who made them reluctant to join the team, Ali digitally transformed all RT-Mart stores.

Tengxun and JD.com vigorously support Wal-Mart and Yonghui.

Carrefour is the signboard of the proper Cao Cao Group, and behind each of them is the gold master.

If Metro doesn't keep up, it will be eliminated sooner or later.

chapter 602

Inside the box.

Chen Dongcheng tasted the dishes of this restaurant with great interest, giving Koch enough time to think.

Chen Wenyuan and Kant on the side had no appetite at all.

Obviously Koch's answer will end the bidding turmoil that has been slow to end.

"What is your group's valuation of Metro Huaxia's business?"

Hearing Koch's question, Chen Dongcheng immediately understood that Koch was tempted.

"We are willing to give a valuation of 20 billion euros. The two of us can set up a joint venture, but we need to hold 80% of the shares."

Chen Dongcheng also put down his chopsticks and quoted the reserve price in his heart.

With Wumart staring at it, this price is not low, and it is the limit that Chen Dongcheng can give.

"The valuation is still very reasonable."

Koch nodded with satisfaction and asked with a smile: "If our group sells 80% of the equity, your group should have enough capital reserves, right?"

"Mr. Koch doesn't need to worry about this, I have the funds ready to trade at any time."

Chen Dongcheng nodded with a smile, dispelling Koch's doubts.

"That's good, Mr. Chen's sincerity and strength really satisfy me."

"I will discuss it with the board of directors and give you an answer soon."

Speaking of this, Koch has basically confirmed the cooperation with Cao Cao Retail.

Who made Metro have been greedy for O2O business in recent years, it just so happens that Cao Cao Group is thriving in this field.