The Right Way to Open a Perfect Life

It may be a bit exaggerated to say that, most of the people who really do this are one-off deals, completely disregarding their reputation, but this also proves the importance of publicity from the side, and there is no doubt about the importance of publicity.

As the old saying goes, the smell of wine is also afraid of deep alleys.

You want the audience to go to the cinema to watch your movie, at least you have to let the audience know, the audience doesn’t even know that your movie is released, how can they support you?

Over the years, there have been some movies of mediocre quality, but with strong publicity, and then got high box office.

On the contrary, there are also some movies that are obviously of good quality, but because of the mediocre publicity, the box office is also very mediocre.

Neither situation is uncommon.

In the past few years, the industry has paid more and more attention to publicity, and the cost of publicity has become higher and higher, basically reaching one-third or even one-half of the shooting cost.

That is to say, for a film that costs 3000 million to shoot, the publicity expenses may be 5000 to [-] million, or even [-] to [-] million, which is a very large proportion.

As for the means of publicity, there are many kinds of them, such as posting announcements, buying layouts, road shows, placing billboards on subway bus stop signs, and so on.

These are all normal methods, and there are also some abnormal methods, such as hype, tearing, gossiping and so on.

Anyway, no matter what method is used, the ultimate goal is to let more audiences know that my movie "Old Boy" has not been finished yet, and post-production will take a while, but it is impossible to wait until the movie is fully produced for publicity. If you finish it, it will be too late.

A lot of movies get promoted before they even start, and "Oldboy" is already late.

Regarding this matter, Shen Yan seemed a bit bored, making a movie can be fun, but he has no interest in promoting a movie.

However, he did not refuse. Although he is the director of "Old Boy" and the script is also written by him, the completion of a film is the hard work and hard work of all the crew.

It is impossible for him to play with his personality just because he is not interested. That would be very unfair to other people.

Yang Mi obviously also knew his man's temperament, so he was vaccinated in advance, and he only needed to cooperate with the arrangement. The specific promotion process was arranged by Chen Li.

Feng Xing Tian Tian had also made movies before, although he hit the street, he still has some experience.

Leaving aside other aspects of publicity, Yang Mi will let his four younger sisters start promoting on Weibo from today. There are six members of the Shen family, one with six Weibo accounts, and the average number of fans has exceeded 9000 million. The number of Weibo fans of Di Lieba and Di Lieba also exceeded [-] million, and the number of Weibo fans of the second, third, and fourth is more than [-] million. The number of Weibo fans of the six people has reached a terrifying [-] million.

Of course, the actual number of people is definitely not that many. It is impossible for half of the people in the country to pay attention to their family's Weibo. We don't know whether Weibo has so many users.

Among them, there are many people who followed the six members of their family alone, so the real number must be greatly discounted. Moreover, there are many zombie fans, which also need to be excluded.

However, no matter how discounted or excluded, there must be an actual number of followers of more than [-] million. With such a large number of followers, the effect of publicity can be imagined.

It is no exaggeration to say that the Weibo of the Shen family of six can definitely be worth 2000 million publicity fees.

After all, a big V with millions of fans dares to charge 10,000+ in an advertisement.

What kind of influence is a microblog with [-] million real followers?How much is it worth?In a sense, this is the role of popularity, which is why those producers are happy to hire those small fresh meat and traffic stars, even if these people have no acting skills, the asking price is particularly high, but He is popular, not to mention whether it can increase the box office, at least it is a very good gimmick when promoting it.

Chapter 321 You Look So Handsome With Confidence

"Because the main actors didn't get actual remuneration, other actors are also cheaper, and we saved nearly two-thirds of the shooting time, so the cost of the movie is only about 4000 million, less than 5000 million, even with the promotion The cost is only 6000 million, and we have Weibo, which can save a lot of publicity costs." In Shen's kitchen, Yang Mi wore an apron, her long hair was tied behind her head, and her white and slender swan neck was revealed. Yan said.

Guli Nazha was also wearing an apron, her shape was similar to that of her elder sister, she cut a piece of ginger and said, "So, our movie has to be classified as a small-budget movie?

Yang Mi said: "Small and medium costs."

With the prosperity of the movie market, the cost of movies is also increasing year by year.

More than ten years ago, small-budget movies were several million, less than 1000 million, two to 3000 million, three to 4000 million were considered medium-sized productions, and those with over [-] million at that time were absolutely big productions.

But now, there are basically no movies with a rating of less than [-] million that are actually on the theaters, let alone big online movies, that kind of movies simply cannot be on the theaters.

Nowadays, movies with less than 3000 million yuan are basically small productions.

A movie worth around [-] million yuan is considered a medium production, and a movie worth more than [-] million yuan can dare to say that it is a big production.

Of course, the higher the cost, the higher the box office. In 2000, it was big news for a movie to have a box office of over [-] million, but now, it seems to have become commonplace.

"Husband, Chen Li and I held a meeting to study it. There are currently three relatively good schedules for us to go to. One is the eleventh schedule, one is New Year's Day, and the other is the Spring Festival. The three schedules are definitely the best for the Spring Festival, but The competition is also the fiercest, the [-]th stage is similar to the New Year's Day stage, but in comparison, the [-]th stage is slightly better, and of course the competition is also greater, which one do you think is more suitable for us to choose?"

Yang Mi put the washed rice into the rice cooker, and said while plugging in the electricity.

Shen Yan was lowering his head to clean up the fish, when he heard the words, "What about September?"

Yang Mi was taken aback, and said, "September? This is the off-season. The summer vacation has just passed. There should be no competitive films in September, but the box office is probably not too high."

September, November, March, and April are relatively cool off-seasons for movies. There are no holidays, and there are relatively hot schedules before and after.

The audience's ability to buy tickets and time are limited, and it is impossible to go to the movies every day. For example, in September, after the indiscriminate bombardment of various blockbuster movies in the summer, many audiences seldom set foot in the cinema this month.

If the total audience is reduced, the movie box office will definitely be affected, so any big production, any movie that has confidence in itself will not choose to be released in these four months.

"Besides, the time is too late, we haven't finished filming yet, and with the post-production, the time is estimated to be very rushed.

Yang Mi euphemistically persuaded that she obviously didn't want to release it in September. She prefers the New Year's Day file. The schedule is good and the competition is not big. Of course, she is just a suggestion. First of all, she has nothing to do with it. The result of the shot, the movie she made that year, was the decision she made, and as a result, her heart ached as she threw herself on the street.

Secondly, her man doesn't seem to be too persuasive.

"The post-production is simple, and it can be finished in a week. It will be released on September 20th. Ten days later, the eleventh slot will be released. In the second week, the box office will increase again, and...

Shen Yan put down the kitchen knife in his hand, washed his hands and said, "As long as the movie quality is good enough, there's no such thing as an off-season.

Shen Laosan laughed when he heard the words, turned his head and said: "Honey, you look so handsome with confidence." Shen Yan said: "What are you cutting, it's too thick."

"Is it thick?" Shen Laosan picked up a piece of ginger and looked at it. She thought it was quite thin.

"The knife must be accurate and fast." Shen Yan hugged her from behind Guli Nazha, held her small white hand, and taught her knife skills while saying: "Don't be afraid of cutting your hand, the more afraid you are, the more you will be hurt." No, of course, you should be careful, there is still a difference between not being afraid and being bold."

"Wow, it's so thin, it looks like it's transparent, and it's pretty pretty."

Yang Mi was leaning on the stove, pouted and meditating. In fact, she didn't have as much confidence in this movie as her husband. It wasn't that she didn't trust her husband. Maybe it was because she was a bit miserable last time, which caused a psychological shadow. Well, I'm always worried anyway.

However, after thinking about the release schedule mentioned by her husband for a while, she found that it was really good.

September is the off-season, with less competition, and in a few days it will be the eleventh stall. If you can accumulate some word of mouth in the past few days, it is not impossible to get a share of the eleventh stall.

"Miss!"

Two little heads popped out of the kitchen window, Shen Lao Si and Shen Lao Wu lay beside the window, shouting at Yang Mi.

After the two girls returned home, there was another commotion, which annoyed Yang Mi, so he arranged a job for them to tidy up the lawn in the yard.

There is a lawn with a large area around the villa. When I bought the house, this lawn was sold separately. A piece of lawn cost more than 400 million 733. There was no grass at the time, it was just a piece of wasteland.

Yang Mi used to ask the housekeeper to come over to take care of it, but the grass grew fast in summer, and it became messy again in a few days. Shen Laosi Shen Laowu was full of energy and playful, so he didn't complain at all about it, and even took pleasure in it.

"Scare me, it's all over?

Yang Mi stood up straight, and said to the two younger sisters outside the window:

Di Lieba nodded and said: "Of course, I cooperate with Fourth Sister, the efficiency is not too fast." Liu Shishi said: "Elder Sister, give me that bottle of Coke, I'm dying of thirst."

Di Lieba said: "Me too, I want orange juice."

Yang Mi gave the two women a blank look, went to the refrigerator and took two bottles of mineral water and threw them to them, saying: "What kind of drink do you want to drink? Drink water."

Both Shen Lao Si and Shen Lao Wu pouted, Liu Shishi said: "Sister, we have worked for half a day, can't we give a reward?

Di Lieba nodded in agreement, "Yes, yes, we have worked very hard."

Yang Mi crossed his arms and said, "Did I feed the two ice creams to the dog?"

Shen Lao Si and Shen Lao Wu stopped talking, unscrewed the mineral water bottle, and drank it.

Chapter 322 My Husband, Are You Doting On Me The Most?

Before dinner, Tong Liya made a video call to Yang Mi.

Shen Laoer in front of the camera looked a little lazy and listless, lying on the bed with a pair of white and tender feet, and his hair was not combed much.

In the words of Shen Laowu, the second sister looks as if she was raped by her husband just now.

"What did you have for dinner tonight?

"Home cooking, let me show you. By the way, this fried eggplant is made by the third child. It's not bad. Our third child has made great progress in his skills recently."

Yang Mi held up his mobile phone, pointed the camera at the dining table and showed it to his second sister.

"Second Sister!" Gu Li Nazha tilted her head in front of the camera and waved her hands.

Tong Liya put her pretty face on the other end, and sighed: "I didn't feel anything at first, but when I saw you all together, the family lacked me alone. I was really depressed to death, so boring." " Second sister, now you understand how I felt before, it’s okay if everyone is not at home, but if everyone is at home, it’s going to be as uncomfortable as it is to be alone.”

Di Lieba also tilted his head, looked at the phone and said.

Tong Liya smiled and said, "By the way, where is the fourth child." Yang Mi pointed the phone camera at the fourth child Shen.

Fourth Shen was eating the fish with his head down, spitting fishbone out of his small mouth.

"Second sister!

"Mr. Shen, you are too heartless. I'm not at home. If I make a video call, can't you eat later?" Tong Liya stared at the other end of the phone.

Liu Shishi shook her head with a smile and said, "No, I'm thinking about talking to you after the elder sisters finish talking." Yang Mi took out a tissue, handed it to Shen Laosi, motioned her to wipe her mouth, and then said to the phone: "Where are you at home?" How's it going, has your parents' attitude improved?"

Shen Er Er sighed again when he heard the words, and said: "That's it, I talked all day today, I said that I am very happy, my husband loves me and loves me very much, and the sisters at home are also very close, and then they didn't hear it at all. Don't take my words at all, just keep giving me examples, so-and-so's little wife is so pissed off, so-and-so's wives are about to blow their brains out, so-and-so likes the new and dislikes the old, marrying a new wife means domestic violence... I don't know where they heard these things from."

Yang Mi smiled and said: "Take your time, don't get angry, it will always be resolved." "You can wait at home, I will pick you up in two days." Shen Yan said suddenly.

Tong Liya, who was chatting and laughing with her sisters, shed tears immediately when she heard her husband speak, and said with a wronged face, "Husband, I miss you."

People only show their weak side in front of their dearest and favorite people, and Tong Liya is obviously like this at the moment.

She didn't want to cry either, but when she saw her husband, she couldn't stop her tears.

"Okay, it's a big deal, it's not the end of the world, that's enough, you should hurry up and eat." Shen Yan said and glanced at Yang Mi, Yang Mi turned off the video call knowingly.

The five members of the Shen family started to eat afterward. The dining table was very quiet, and any fool could tell that her husband was in a bad mood, so no one would touch him at this time.

Shen Yan was really in a bad mood at the moment, seeing his wife's aggrieved and crying face, he was very distressed, but there was nothing he could do, he could only ask Yang Mi to turn off the phone, not because it was annoying, but he really couldn't bear to watch.

He also secretly made up his mind at this time, after the filming of "Old Boy", he will let go of the big things, and pick up his second child as soon as possible. must go.

After an extremely quiet and boring dinner, Shen Yan came to sit on the sofa in the living room. Yang Mi and his three younger sisters were washing dishes in the kitchen. Not long after Shen Yan sat down, Di Lieba walked with her little hands behind her back. When she came over, she didn't speak, she rolled her big eyes, then knelt down beside Shen Yan, bent down, and pressed her small face on Shen Yan's lap.

Shen Yan let out a long sigh, stretched out his hand to rub his wife's little head and said, "Why don't you go wash the dishes with eldest sister." Di Lieba rubbed his small face, and said, "Eldest sister won't let me wash.

"Why don't you wash it?

Di Lieba smiled, raised his head, and said with a smile: "Because I have more important tasks. The eldest sister and the third sister said that my husband is in a bad mood, and then sent me to make him happy. This is much more important than washing dishes." , By the way, the eldest sister and the third sister also said that among the five of us, my husband dotes on me the most, husband, are you the one who dotes on me the most?"

Di Lieba raised her pretty face, her big eyes were full of anticipation, like a puppy waiting to beg for food.