Gotta Go the Healing Route

However, if it is just a trial version, it obviously does not need to achieve the final effect required by Kazama Xi, at least the dubbing can be castrated.Some game story lines can also be omitted directly.

There is also a reason why Ishii Himeko suddenly mentioned the demo version.

"The summer CM will be held soon..." Himeko Ishii suggested, "I think we can let the trial version of "Tsukihime" participate."

This involves the publicity link outside of game production.

The importance of publicity can be said to be no less than that of game production.

Whether the game will be a big hit or not has nothing to do with the production, but depends on the original popularity and how many people know about it.

To put it bluntly, even if it is only the appearance, even if the content of the game is ridiculous this time, if the promotion is in place, it will sell if it can be sold.

In terms of game production, it involves word-of-mouth, secondary sales, and studio popularity of subsequent works.

Sending the demo version of Tsukihime to the summer CM for display can not only promote the completed version of Tsukihime that is planned to be released in the winter CM in advance, but also allow players to understand the general content and accumulate word of mouth. It can be said to kill two birds with one stone.

Hearing that Himeko Ishii made the summer CM earlier, Kazama Xi naturally understood the meaning of doing so.

"I see." Kazama Xi nodded.

"Just follow your plan."

"Please leave it to me."

Ishii Himeko said solemnly:

"I will not let you down, boss."

In fact, this time Himeko Ishii is also full of confidence, whether it is the Tsukihime trial version for summer CM, or the full version for winter CM.

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This year's summer CM is the same as usual, and it will still be held from the second Friday to Sunday in August.The venue will still be the Tokyo Big Sight.

It is now mid-July, and there is still nearly a month left before Xia Comi.

Ishii Himeko's suggestion is considered a temporary decision.In terms of works, Yue Ji's trial version can be released immediately, but the current focus of work has to shift towards publicity.

Before Cloud Studio changed its name to Xingyue, it also had its own set of publicity channels.For example, there is a specific official website.The dynamics of the studio can be found on the official website.Because of the previous works of Cloud Studio, there are also a group of followers.

However, it's certainly not enough to advertise on your own website.In fact, the really rich game manufacturers basically spend a lot of money on various advertisements.

In this era of marketing, publicity and hype is an inevitable means, and even rubbish things may become popular for a period of time because of the intensity of the hype.

For example, in the subway, on the tram, on the billboards at the station, the famous Akihabara Street, and the painted stand boards all over the street, these are the advertising spots that game manufacturers love.

Of course, the cost of this level of publicity is very high, and a small studio cannot sustain it.

Although Kazama Xi has money in hand, after all, the release this time is only a trial version, so this kind of investment is unnecessary.

Xingyue Studio is currently adopting the most conventional means of publicity: an online publicity channel that can spread widely without much money.

For example, to promote the progress of the game, find someone to write a copy and send it to various galgame lovers gathering places.

There are many such forums in different time and space. Post a post with a title that is eye-catching enough, add a picture of the game, and invite a few sailors, and it will generally attract many people to discuss.

The more advanced method is to find those anime-themed websites, write soft articles and let the editors go to the media group to spread them.

This requires connections and resources, which ordinary clubs cannot do.However, when Kazama Xi bought the studio, the promotional resources that the studio possessed were also inherited.It can still be done.

Another thing is to do prize-winning activities in the forum, such as fan drawing and the like.This time it is not necessary because it is a trial version.

The last is the online advertisement, which directly puts the top banner advertisement of the famous game forum.Compared with offline advertising costs, the cost of this kind of website advertising is obviously much less.Kazama Xi specially approved a sum of funds for this link.

The above are all conventional marketing channels, and even slightly larger studios will do this, and the effects are quite satisfactory.

But Kazama Xi obviously wouldn't be satisfied with that.

In the final analysis, marketing is the process of disseminating popularity, and if popularity is not accumulated slowly through word of mouth, it can only be achieved through 'topic'.

Take Kazama Xi's domestic gal in his previous life as an example: "Red Seal" has caused a huge topic with 18x content. "Rainbow Melody" is a topic produced by Manack, who is in charge of game music.Because of Manack, he was responsible for the music of "Fate of the Sky" and "Moon Yang Yan".

From small galgames to large-scale games, the means of topic marketing are tried and tested.Ruyuanshin's early topic because of Zelda, although it is negative, but there is no marketing behind it, Kazama Xi does not believe it.

How to make enough topicality for "Tsukihime" is not difficult for Kazama Xi.

First of all, he himself has enough discussion.If it weren't for the vest of "Rain Bie Chao" that could not be exposed for the time being, Kazama Xi could directly use the identity of "Rain Bie Chao" to conduct a wave of drainage.You must know that the two groups of galgame lovers and comic lovers have a considerable intersection.

If there is no concern, if Kazama Xi directly changed the size, it would be a bit extreme, and he could directly join Xia Xia cm as a cartoonist to promote Yue Ji.Anyway, CM also has a Shueisha booth.

Of course, this method is still not available for the time being, at least not now.

But Kazama Xi also has a back hand.

That is the connection between "Kingdom of the Sky" and "Tsukihime", and it is used to create topics.

For these two works, both the author and the script author use Kazama Xi’s real name, and the worldview between the two works is also common.

Although "The Realm of the Sky" published by the text novel has not reached Kazama Yuki's current main business and is as well-known in the field of comics, it can be regarded as well-known.If you want to create topicality, you can just use "King no Realm".

However, this part can only be done by Kazama Xi herself.

This is not difficult.

Although "The Realm of the Sky" has already been released, but not all serializations have been completed.

Before Kazama Xi, it was considered as a small backer, and he hadn't come up with the "Future Gospel" part as an extra part.

And this time, I can take this opportunity to release it together with the demo version of Yue Ji.

Just do it.

After discussing some publicity details with Himeko Ishii, Xi Kazama said goodbye and left. After returning to the apartment, he immediately began to write "Future Gospel" silently.

Then, in the early morning of the next day, Feng Jianxi published it on the novel website.

When Kazama Xi serialized "The Realm of the Sky", it was read on paper media and online at the same time.

At this time, the print media has a fixed reading group. For the promotion of popularity, it must be better than the Internet.However, the advantage of online reading platforms is that they are widely spread, and as time goes by, their popularity will not be inferior to that of paper media.After the popularity of mobile devices, online media will surpass paper media in all aspects.

For Kazama Xi, serializing novels on the novel website has an outstanding advantage over paper media, that is, the illustrations can also be uploaded.

Illustrations plus the main body of the novel, this is the classic model of light novels in previous lives.

Kazama Xi released the first volume of "Future Gospel" on the website.That's right, only half a volume.If readers want to continue reading the remaining half volume, they can only purchase it on Summer CM.

This model is similar to the marketing idea of ​​the gal demo version, which is to whet the appetite of readers first.

Of course, Kazama Xi did not forget her original purpose.

He conveniently uploaded some illustrations of Tsukihime to the website, and promoted Tsukihime, explaining that he has the same world view as Sky Realm.

In this way, the preparations for the topic are completed, and we only need to wait for the game studio to operate.

ps: About the update....I am too busy at the end of the year, and I can’t go home until almost eleven o’clock every day.I can only sleep at two or three o'clock after typing, and I have to go to work at nine o'clock the next day.

I really want to lie flat and die, is there any rich lady who can introduce you...

Chapter Three Hundred and Six

The development path of popular novels in the different time and space island country is indeed similar to Kazama Xi's previous life.At first, it was light science fiction, and novels of the cosmic opera type were the first to emerge.

This also has a lot to do with the animation industry. Ten years ago, the animation of the robot-themed future world became the mainstream.Some of these animations were adapted into novels and published—yes, at this stage, many popular light novels are adapted from animations, rather than light novels changing animations like later generations.

Early sci-fi works were often based on romanticism, and hard sci-fi was very rare. Instead, they were closer to adventure fantasy and even mystery novels.

On this basis, pure fantasy novels came into being.The core of the story has changed from a rigorous setting with a heavy sense of history to a relaxed and entertaining one.Since then, the genre of light novels has officially turned into entertainment.

Before Kazama Yuki moved out of "The Realm of the Sky", the light novels in this world were at this stage.Moreover, the changes are also obvious. With the rise of the Internet and the linkage of multimedia, the development of popular novels has become more diverse.

The release of "Kingdom of the Sky" is a start.

How can it be regarded as a popular entertainment novel in the new era?First of all, the audience of the story should be biased towards young people.The older generation pursues a sense of seriousness and rigor in the story, while the younger generation pursues a lighthearted, youthful flavor.

"The Realm of the Sky" is essentially a boy meet girl novel.It is not wrong to say that it is a youth love work in a sense.Now this work is indeed very popular among young people.

Then there is the innovation of the theme.

Before Kazama Xi took out the empty space, the island country was mainly based on fantasy adventure themes.There are all kinds of non-daily monsters lurking in ordinary campuses like Kongjing, and there are basically no world streams, pseudo-consciousness streams, and urban fantasy works that use small locations to highlight the big picture.

In this era, there is no such thing as "three great gods: American tramps, Chinese time-travelers, and Japanese high school students".

A work featuring a high school student is sure to have an extraordinary appeal to younger readers while being novel.

The innovation of themes and the preference for youthful entertainment have made Kongjing popular with a large number of young readers.

Coupled with the fact that the story of Skyland is good enough, its delicate writing and screeching plot development make many readers addicted to it.

The combination of non-linear narrative and reorganized narrative allows readers to sort out the lines in a mess without a clue, or reassemble the puzzle in a messy mess.Although there are indeed many disturbances, the refreshment and excitement of seeing the sun behind the clouds is quite touching.

The sudden enlightenment of solving the mystery is as refreshing as putting on new underwear on the New Year's morning.Even if you give up thinking while wandering, watching the two-way love between the male and female protagonists is still a taste.

Then there's the real killer....the illustrations that go with the story.

In the online serial version of "The Realm of the Sky", Kazama Xike is accompanied by a large number of hand-painted illustrations by herself.

As I said just now, popular light novels are at the point where entertainment elements are increasing and styles are changing.But novels are novels after all, and no one has thought of something other than words that can attract readers. The word "painter" has not yet appeared.

Think about it, when reading a certain section of a story, the reader has just conceived the scene in his mind, and a color picture appears to outline the scene in your mind. beautiful thing.

What's more, the quality of the illustrations is absolutely outstanding, comparable to the level of the super popular painters of later generations.

The buffs of many elements are superimposed together. In the field of popular light novels, "The Realm of the Sky", which debuted at the beginning of the year, is extremely hot.

Not to mention the serialization in magazines, readers' liking, and the number of clicks on the book "King Jing" on the Internet is also extremely huge.

The linkage between "Tsukihime" and "The Realm of the Sky", the premise of creating a topic is that the space itself must have enough topicality.This is absolutely satisfying.

......................

When Kazama Xi released the new volume of Kongjing on the website, the administrator of the novel website named 'Xinzhu' also discovered Kazamaxi's actions, and immediately gave Kongjing a push.

Online reading has just emerged, and such novel websites are also in the groping stage.

At present, it is better to say that it is a professional reading creation platform than a library.After registering an account, anyone can create and read novels.Of course, the payment model has not yet been worked out, so most creators are in a state of generating electricity with love, but even so, it still attracts a large number of creators' contributions.

You know, before the rise of the Internet, a large number of creators were in a state of nowhere to contribute.If you want your work to appear in the public eye, you can only contribute to various paper media.However, the submission of paper media has strict standards and high thresholds, which is obviously not so easy to achieve.However, the online platform is different, and there are basically no requirements for submitting manuscripts.

However, before the paid manuscript fee model is explored, this can only be done with love.

But even using love to generate electricity is better than the mold of your own work manuscripts pressing down on the table legs.

Of course, Kazama Xi's online serialization is not for money, but for the ability of the Internet to spread.