Rebirth 2003: Dominate the Tech World

In the president’s office of Alphabet, Ye Yunzhou and Xu Lei, the company’s vice president and marketing director, were discussing Facebook’s next marketing promotion.

“Xu Lei, how was the effect of our Facebook’s new features updated last night?”

Xu Lei was immediately excited when he heard it, and said with a beaming face: “President, the features we updated are too popular among students. From yesterday afternoon to now, our users have increased by almost 500,000, and they are basically all students. I think those competitors who imitate us must be in a mess today.”

Ye Yunzhou was also a little surprised after hearing this. It’s less than 24 hours, and there are 500,000 registered users?

“How many registered users does Facebook have now?”

“It’s more than 17 million.” Xu Lei replied.

“Well, it’s not bad, but our registered users are still far behind QQ. According to the data released by Tencent on September 12, the number of QQ registered users has exceeded 200 million.”

Xu Lei nodded, without the excitement just now, he said: “There is indeed a big gap between our registered users and QQ, but we have a data that has exceeded QQ by a lot.”

“Oh, what data?” Ye Yunzhou asked puzzledly.

“The number of people online at the same time. On September 12, Tencent released data that the number of people online at the same time in QQ exceeded three million. Now it has been half a month. Although we don’t have new data from Tencent, I guess QQ definitely didn’t exceed four million, but according to our Facebook data yesterday, the number of people online at the same time reached 6 million.”

“Oh, really? This is a pleasant surprise.”

You have to know that the number of people online at the same time for a product, especially this kind of social software product, can reflect many problems.

First, the more people online at the same time, the more people use the software and the higher the activity.

Secondly, a high number of people online at the same time usually means that the software has a high market share and a broad user base.

In addition, this is also reflected in the technical aspect. To support a large number of users online at the same time, the company must have strong technical strength and stable server architecture.

In addition, a higher number of people online at the same time means greater potential commercial value, because it represents a huge advertising platform and potential value-added service market.

“By the way, how was the effect of our previous beauty pageant marketing? Did you do real-time statistical analysis?”

“Well, the early effect was very good, but Tencent’s campus network imitated us and added a lot of colorful things to it, attracting many users. However, due to the obvious gap between the technical strength of the campus network and our Facebook, the user retention rate is not very high, and it does not pose a threat to us for the time being. In addition, we updated several new features last night, and it is difficult for them to catch up with us, even if they use QQ to divert traffic to the campus network.”

After Xu Lei finished speaking, Ye Yunzhou pondered for a moment and said, “We should not underestimate Tencent. This company was born with the genes of social software. We should not underestimate the enemy. In addition, they have QQ, the only billion-level platform in Daxia, and the threat is always there.”

After a pause, Ye Yunzhou asked, “After the beauty pageant promotion is over, what is your next marketing strategy?”

Xu Lei was stunned by the question. To be honest, although he is the marketing director of Alphabet, he really hasn’t thought about this question carefully. He has spent most of this time dealing with the company’s daily affairs.

Xu Lei was stunned for a long time, a little blushing and a little ashamed. He wanted to make up a few words, but seeing Ye Yunzhou’s eyes that seemed to be able to see through people’s hearts, he held back.

Ye Yunzhou was also surprised and a little disappointed. As a marketing director, shouldn’t he do one step, think one step, and look three steps ahead? It seems that there are too many daily company affairs to deal with, and he needs to find a marketing director to take charge.

Seeing that Xu Lei had no good ideas, Ye Yunzhou said, “I have an idea. You can refer to it. Let’s find a TV station to cooperate with us to hold a competition. I call this singing competition “Super Girl.” ”

Seeing Xu Lei taking notes seriously, Ye Yunzhou continued, “This competition accepts applications from any female individual or group who likes to sing, regardless of age, appearance, singing style and region.”

“In the selection process, we can divide it into multiple stages, including but not limited to auditions, county level, city level, provincial level and finals.”

“In the preliminary selection, contestants need to submit their own singing videos and fill in personal information. According to the voting results, the top 100 will enter the next round. During the auditions, on-site selections will be conducted in multiple cities. In the semi-finals, the scope will be further narrowed down and a more in-depth competition will be conducted. In the semi-finals, the competition is more intense, and a few will be selected.Count the number of people who will enter the finals. And finally decide the champion. ”

The more Ye Yunzhou said, the more shocked Xu Lei was. He didn’t expect the president to think of such a competition system. It turned out that there was a gap between people.

After Xu Lei finished recording, Ye Yunzhou continued: “We will go to the TV station to cooperate. We must get the naming rights of the program, and we must use our Facebook network for online voting and interaction.”

Ye Yunzhou took a sip of the water on the table, coughed lightly, and continued: “I am currently more optimistic about cooperating with Xiangnan TV Station. If they don’t cooperate with us, we will find other TV stations. ”

Xu Lei nodded. When Ye Yunzhou said this idea, he had already realized the power of this program. If it is well operated, this program can become a national program of the Great Xia Kingdom.

As a reborn person, Ye Yunzhou knows the power of this program too well. It is not an exaggeration to say that the impact of the broadcast of this program was that the streets were empty. Moreover, “Super Girl” is not only an entertainment program. Its success also reflects the pursuit and support of grassroots stars in the Xia Kingdom society, and reflects a trend of public participation in cultural production and consumption.

Seeing that Xu Lei had finished recording, Ye Yunzhou reminded again: “This matter should be regarded as the focus of our company’s marketing department. Also, you are now the vice president of the company. Don’t do everything yourself. If there are good talents in the marketing department, they should be promoted as soon as possible. ”

“Okay, President, I will focus on this matter myself. I have a hunch that the president’s idea will be a hit across the country. ”

Ye Yunzhou thought, do you still need to predict? Your boss has already seen through everything.

After sending Xu Lei away, Ye Yunzhou calmed down and thought.

Facebook is now a big trend in Xia. If it can be taken over by the United States and Europe, Facebook is destined to be more glorious than the Facebook founded by Zuckerberg.

When Ye Yunzhou was reborn in his previous life, Facebook had more than 3 billion registered users, not including the Xia market. If he can take over the global market in this life and build a social platform with 4 billion registered users, it would be awesome.