Rebirth Begins with a Manga Adaptation
Chapter 276 Before the release
Of course, there are more than 20 movies in the summer file that started promotion during the same period of time.
The film industry is a cannon fodder meat grinder. More than 60% to 70% of the films are difficult to pay back. Only about 10% of the films can get three times, five times, or even more than ten times the investment. profits.
The students in the third year of high school are already at home as salted fish waiting for the results to be announced, while the students in other grades are also on vacation one after another.
The movie theaters, which were a bit deserted in the first and mid-June, started to get hot in the second half of June.
However, except for the two days when the trailer was released on Yunteng TV, the discussion of Rurouni Kenshin's Memories was relatively hot, and in the next few days, the popularity of Rurouni Kenshin's Memories was overshadowed by several other movies.
In particular, the three films Original Sin, Lantern Flame, and Fish in the Mirror have an investment of more than 100 million to 200 million, so naturally they will not save on publicity.
The actors in these three movies are well-known movie stars in Dazhou, and now the major publicity channels are fully paving the way for these three movies. Even Jing Yu has invested a lot of publicity funds, but at the end of June, for most of Dazhou For passer-by fans, it is just an influence on the movie Rurouni Kenshin: Memories of Rurouni Kenshin, just knowing that there is such a movie to be released, that's all
But compared to other low-budget movies in the same period, this is already much better.
After all, the investment for those movies is only a few million, around 10 million, how much is it willing to spend on publicity?
Even though the main creators work hard on the Internet every day and appeal to passersby to support them in reality, in the end, few people in real life know that their movie will be released on July 7th.
More movies are like this. No one knows when they will be released or when they will be released.
The audience doesn't care!
On June 29th, Jing Yu publicized in the imperial capital.
On July 1, they moved to a first-tier city in the coastal area.
On the 3rd, they returned to the base camp of the magic city and held an offline fan meeting.
During this period, the film and television drama circles of Dazhou also published many articles regarding the release of Rurouni Kenshin's Memories.
[Genius TV screenwriter Jing Yu's first work in the film industry after leaving Yunteng will be released on the 7th. Can we witness the continuation of the genius, or the fall of the genius? 】
[Historically, very few people have successfully transformed from the TV drama industry to the film industry. Will the gold medal screenwriter Jing Yu repeat the same mistakes, or in the film industry, can he still reproduce the glory of the TV drama industry? 】
[The preview is beautiful? Audience expectations are high? Rurouni Kenshin Reminiscences is the dark horse in the summer film market? In my opinion, it's all nonsense, the movie is not that simple! The talented screenwriter Jing Yu may be ruined this time. 】
【Did Xia Yining and Yu Youqing save Jing Yu in their previous life? Every drama brings them but TV drama actors move to the film industry, how many fans will buy it? 】
[Rurouni Kenshin Reminiscences has a pre-sale box office of over 25 million, ranking fifth among the 22 movies in the summer season, but the author said that the total box office of this movie may hardly break through 80 million! 】
[Rurouni Kenshin Reminiscence Chapter is just a vulgar love movie with the skin of a historical movie of the era. This movie will make the screenwriter Jing Yu fall from the altar. 】
"After trying my best, I can only leave it to the audience."
At night, Jing Yu and Cheng Lie were in the car, eating the takeaway that had just been delivered.
Cheng Lie's expression was a little dignified.
After all, many film and TV drama critics in Dazhou can wait to see Jing Yu's jokes.
Of course, I'm also waiting to see Cheng Lie's jokes.
Genius screenwriter Jing Yu, together with Yunteng's veteran producer Cheng Lie, is the first film after leaving Yunteng. If blood rushes, it will be too topical.
"Don't worry, trust this work." Jing Yu put down the report data in his hand.
"Don't pay attention to this kind of pre-release research data at all. If this thing is useful, there won't be so many movies in Dazhou that lose their pants."
After all, no one will invest in a movie that has a high probability of losing money in the proposal, but the market decides whether to lose money or not.
It was already nine o'clock in the evening, but the two of them only had lunch now.
"In terms of the pre-release publicity funds, strength, and the influence of the work, it is true that Rurouni Kenshin's Remembrance is not as good as the three films "Fish in the Mirror, Lantern Flame, and Original Sin," Jing Yu looked at Cheng Lie.
"Whether I'm in Jinhui or Yunteng, no one has ever been optimistic about the works I shoot before they are broadcast. It is only after the natural fermentation of the audience's word of mouth that the results get better."
"As long as the movie has a good reputation after its release, that's enough!" Jing Yu said.
If the publicity is done well, it can only reap the first wave of IQ tax from movie fans.
But if you want a movie to be a hit, you still need word of mouth.
As for Rurouni Kenshin Reminiscences, Jing Yu is quite confident in its reputation.
After all, Douban, a well-known place in Jingyu's previous life, is a place where ghosts and ghosts gather, and any movie can be criticized as useless there.
But Rurouni Kenshin's Memories can still get a score of 9.3 points from the group of professional trolls, and even this group of people can't find much to complain about.
Of course, it refers to the movie version of the animated version of Remembrance Chapter. In terms of storyboarding, rhythm, picture, and music, it is not to say that it is not good, in fact, it is also very good.
But compared with the animated version, it's probably a gap of 60 to 99 points! But even so, the Douban score of the movie version is 8.5.
Jingyu's reminiscences filmed in Dazhou. In fact, the script is largely based on the animation version of reminiscences.
He really couldn't fall in love with the movie version of the previous life.
On July 6th, the major media, news, and the Internet in Dazhou were overwhelmingly filled with advertisements for the three works of Fish in the Mirror, Original Sin, and Lantern Flame.
In the TV drama industry, the exposure of your work before it is broadcast is directly related to the word-of-mouth and popularity of the TV station.
But the film industry. It's only about one thing. Money!
What big-name directors, big-name screenwriters, and big-name movie stars can be said in one word, spending money to buy traffic.
Otherwise, there would be more people with good acting skills, why would others spend tens of millions of dollars to hire the best actor? With this amount of money, you can even hire the teacher of the best actor in the Drama Academy. The performance is definitely not bad, but is it useful to invite those people?
It is normal for Jing Yu to have less influence in the film industry than those movie stars who have worked in the film industry for several years, or even more than ten years.
But even though he is not as good as those film kings, his TV drama fans are still very good!
The box office pre-sales started at the end of June, and basically the three films Original Sin, Lantern, and Fish in the Mirror were among the top three in the pre-sale box office.
They are 80 million, 65 million, and 44 million respectively.
However, starting from the 3rd, the pre-sale box office of Rurouni Kenshin Reminiscences also began to rise.
By the 6th, the pre-screening pre-sale box office had exceeded 30 million, ranking fifth among summer movies.
When Jing Yu arrived at this time, he no longer ran around in Dazhou, but returned to the film and television base in Shanghai.
Here, the post-production of Love Letter is still in progress.
Jing Yu let Rurouni Kenshin's Memories be released first, and then let the love letter be released later, there is consideration.
Although the movie Love Letter is very classic, it is undeniable that if you watch it for the first time, its visual and plot impact are far inferior to Rurouni Kenshin's Reminiscences.
Let the reminiscence chapter be released first, to help Jing Yu and Xia Yining create some topics in the film industry, and then the love letter will be released a month later, which will save a lot of advertising costs.
After all, movie audiences who are really fascinated by the Reminiscence chapter will definitely be interested in the love letter that Jing Yu and Xia Yining will star in the same frame again.
soon
July 7th, the official release day of Rurouni Kenshin's Memories, has arrived.
Tonight, there are only two chapters for Calvin, and there will be three more chapters due to the update. Tomorrow weekend, I have time to line up with Kawen, and I will update at least 10,000 words. If I am in good condition, I will make up all the three shifts.
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