Rebirth Begins with a Manga Adaptation
Chapter 323 Conversation II
Che Kaijun blinked and changed his speaking strategy.
"No, what I mean is that anyone can provide the funds for website development, but who gets the shares depends on the investor's ability in other aspects."
"For example, Leader Media, if it takes a stake, it will definitely spare no effort to help in the offline publicity of major cities in Dazhou. For example, Conte Films. If I let it take a stake, it will be able to use its company's massive film and television Resources, connected to Qing Yun's copyright library."
"Oh and then?" Jing Yu also understood what Che Kaijun meant.
Cheng Lie generally understood what Che Kaijun was going to say next.
"So. The reason I'm talking to you Blue Star Film and Television is not to value your money. It's your potential. In other words, what I value is your potential, Mr. Jing Yu, the famous screenwriter of the big week."
Che Kaijun added the word "teacher" to Jing Yu's address after speaking.
"As far as I know, whether it is Eggplant or Jixun, several powerful crews have been formed in Dazhou around September to shoot new dramas. No one knows what effect the episodes will produce, and how the quality compares with the six main dramas.”
"But one thing is certain. This kind of drama or movie that has not been broadcast on the six major TV stations, or even the major TV stations in the past week. If it is broadcast exclusively on our video website, as long as the quality is sufficient, it must be ours. The biggest point of growth in registered users of the three companies in the future."
"Whether there are high-quality exclusive broadcasts of film and television dramas. It is very likely that it is the lifeblood of which of our three TV stations can survive." Che Kaijun looked at Jin Jingyu and said slowly.
Hearing what he said, Jing Yu was stunned.
I didn't expect that Che Kaijun's eyes were so vicious.
Jingyu’s previous life was like iQiyi, Youku, and how did Tencent Video attract paying users to keep them.
First, rely on the massive animation, movies, TV series, and variety show video resources.
But those are the foundations, and there are a lot of them in every company, whether it is Qingyun, Eggplant, or Jixun, they are all connecting with major film and television companies at home and abroad to engage in copyright access. This kind of copyright competition for works that has ended, It is not the core competitiveness of this video site.
The core is
Competition for new plays.
High-quality, large-scale production of new dramas is the biggest key for these video sites to retain paying users.
Otherwise, why did the remuneration of stars in the previous life increase several times in a few years?
During the TV station period, why didn’t you see Xiao Xianrou rampant, and the line 1234567 was recited during filming, which appeared in the period of Internet video sites?
It's all video sites that chase after them for the sake of traffic, and get used to them!
In the days of TV stations, these people did not dare to be arrogant. After all, whether these people can get exposure depends largely on watching TV stations.
In Dazhou, first of all, in terms of movies, it is naturally impossible to get major movie companies to give up movie theater releases and directly invest in online movies. Even in Jingyu's previous life, few movie companies did this.
In terms of TV dramas, now Jing Yu is a big benchmark in the industry
At least now that it's on the air, I really want to tell you that the number one ratings can explain the problem.
"If you want to become a shareholder of our company, you have to sign a contract with us. Your drama has to be exclusively broadcast on our website." Che Kaijun said.
In April next year, whether it’s Eggplant or Jixun, their self-produced dramas will be launched.
Naturally, Qing Yun also has related plans, but she is very unconfident. If Jing Yu can be tied up and Jing Yu and Qing Yun can cooperate in an all-round way, at least Qing Yun's competition in many aspects of website operation, the most important part of self-made dramas in the TV drama sector, Che Kaijun is not too worried.
"There's nothing to talk about." Jing Yu wanted to slip away when he heard that.
"If I am willing to tie myself and the works I produce to a certain platform, why should I leave Yunteng? Or I will go to Xingtong and wait for the three major TV stations, and sign a two-year or three-year cooperation period with them. They gave me a contract worth hundreds of millions. And Qingyun may not exist ten years later. I am also gambling when I invest in Qingyun. Five years, the prime time of my precious screenwriting career. I wouldn't gamble with it."
When Che Kaijun heard this, his face froze.
Although Jing Yu wants to invest in Qingyun, he is not short of money and the conditions are negotiable if he can, and if he can't, he will get it.
"Then what conditions can you accept?" Che Kaijun said after thinking about it.
"I can put 300 million yuan into it now, in exchange for 15% of Qing Yun's shares," Jing Yu said.
In fact, the total box office split of Jing Yu's two films is about 600 million, more than 100 million is used for the production of I want to tell you and 5 centimeters per second, and the remaining 400 million is more than 300 million, and there are more than 100 million for emergency situations. and new productions.
After all, Qingyun Video has just started. Although it has more than 20 million users, it is not profitable after all, and it is still a money-burning machine.
The market's valuation of it is only around 2 billion, which is still far behind Jingyu's previous life iQiyi's stock market value of tens of billions.
After all, a new company is still exploring everything. However, if you are lucky and develop smoothly, it is quite common in the Internet industry for the valuation to double ten times or dozens of times within a few years.
Moreover, Dazhou is not Jingyu’s former Huaguo. Websites such as iQiyi and Tencent Video cannot solve the problem of piracy. , It is entirely possible to copy the development model of foreign Netflix. At that time, in terms of industry influence and profitability alone, plus the market of Dazhou, it may be several times more than the previous video such as iQiyi.
Otherwise, Jing Yu wouldn't have chosen to swim in this kind of muddy water when he was filming a movie. He didn't bother to bother if he didn't have enough benefits.
In this period, with hundreds of millions of funds, you may be able to get more than 10% of the shares of these websites. Even if other companies raise funds later and dilute the shares, they will not lose money.
And even if Qing Yun is not the final winner of the market competition, it will most likely end up being acquired and merged by the final big winner. Judging from Jing Yu's estimated market situation, after the equity replacement, Jing Yu will not feel that he is in this market. You can lose money if you enter the game during the period.
But this is also divided into industries. Some industries seem to be in good shape at the beginning, but later. Haha.
If it’s in the bike sharing industry, Jingyu must have gone as far as he could. MD company went bankrupt, and there were dozens of people who had to wait in line for decades to pay other people’s bike deposits. There is a high probability that investors’ money will be wasted, but in the video industry, he Not too worried.
As for Che Kaijun, after hearing Jing Yu's words, his first reaction was...
Can you come up with 300 million?
After all, Jing Yu's age is really deceptive. At this age, 300 million cash, not stock value, is really rare.
But in the next second, 15% of the shares?
"No, no, it's impossible for you to exchange 300 million for 15% of the shares?" Che Kaijun shook his head with a smile.
"I haven't finished talking, except for 300 million." Jing Yu said after thinking about it.
"I'll help you make three serious dramas, which will be exclusively broadcast on the Qingyun video website!"
In fact, Che Kaijun's vision is still limited. After all, the Internet in this world has just developed, and there are no Internet companies like those Internet companies in the previous life, with assets of trillions and influence covering all aspects of life.
Che Kaijun just thinks that the video site has a trick, but how big it is, the imagination is still a bit conservative.
He feels that even if Qingyun Video develops to the top of the industry, it is estimated that it will have the same level of influence as the top three TV stations. It is just a special resource channel and cannot replace the TV station.
But there is really no way to predict this kind of thing, just like those rich people at that time could predict that online shopping would be a market size of 10 trillion a year in Jingyu's previous life, so what would happen to Jack Ma and the others? ?
An industry that allows a person to develop from scratch to a top leader position proves that this industry is an industry that those big players who existed in the early stage of the market were wrong.
For example, compared to penguins, it is the field of short videos.
If before TikTok started, Penguin would have noticed that short video is such a powerful field, what can be done with TikTok, and the initial stage of WeChat leading the short video track, as long as the layout is in advance, there must be no other products in the market that can resist.
And in the previous life, the son of Da Fu Li in Xiangjiang used to own 20% of Penguin's shares? But in the early stage, tens of millions of dollars were sold to other people. After the sale, the profit was doubled several times. It was awesome, Plath, and he was very happy, but it turned out to be a huge loss. Otherwise, he would have been holding With a 20% stake in Penguin, the richest man in the world is probably the son of Da Fuhao Li.
Those top rich Internet tycoons engaged in these industries are crossing the river by feeling the stones and taking one step at a time, not to mention the ordinary rich second-generation car Kaijun before the Internet era started.
He relies on guessing about the future. As long as he is guessing, he will measure the risks, future market size, profit means, and the development of competitors. Jing Yu doesn't need to think so much, just bet directly. Pick a company that you think can do it, and bet that it is the chosen one.
So for Jingyu's 300 million shares, and then the proposal to produce three dramas that will be broadcast exclusively on Qingyun
Che Kaijun was really moved.
In Jingyu's previous life, those big video sites would have to spend hundreds of millions of dollars to get the exclusive broadcasting rights for a possible big-budget drama, let alone the current Qing Yun.
The top screenwriters are in the top three, please don't come, the wild free screenwriters outside are all famous screenwriters in the past, it's hard to say how much strength they have now.
But in addition to the obvious effect of top-quality dramas on the growth of Qingyun users, what is the use of average-quality dramas?
There are more than 100 TV stations on the big week, hundreds of mediocre TV dramas every season, and the audience is tired of watching those mediocre works.
Love Letter and Rurouni Kenshin Reminiscences have exploded in sales after they were launched, and they are the two most popular movies in Dazhou this year, but if those movies of average quality are online in Qingyun, they will go to see them.
Jing Yu is different, now he is at his peak, the most popular and most influential.
And Jing Yu's works, after the release of the two films, the total sales on the website are now more than 100 million, and the website's profit from Jing Yu's works is also tens of millions
If you take into account the profits generated by Jingyu’s works on the website, the increase in the number of users, and the subsequent increase in the company’s valuation, it’s not just about the 300 million.
if this works
"Not enough." Che Kaijun rolled his eyes and said greedily.
"Don't you have a movie in progress? How about asking 5 Centimeters per Second to broadcast it exclusively on Qingyun?"
Cheng Lie's expression changed when he heard it.
How could it be possible to broadcast it on a video website in seconds?
You are too outrageous, our cinema movie, let it be broadcast exclusively on your website?
But he didn't expect that Jing Yu fell into thinking when he heard the words.
In fact, romance films like Second Five have a disadvantage. The work may have a high degree of publicity after it is broadcast, but the box office is generally not too high.
Movies still pay attention to the pictures, especially the special effects of fighting to attract people into the cinema.
Most of the top-grossing works in world film history are martial arts and war works with strong sci-fi visual impact
So even though Jing Yu filmed Second Five, he didn't think its box office would exceed Love Letter by several hundred million. Maybe there would be more, but Jing Yu wouldn't think about it. Jing Yu won't consider such genre works, high-grossing events brought about by the right time, place and people.
And if you simply pursue high box office, if Jing Yu goes to make Ultraman and Godzilla movies, there is a high probability that the box office will exceed Second Five. Or frantically store fan value, and then exchange it for Marvel series is the kingly way.
Although Jing Yu thinks that money is important, what is more important is to have fun with what he does, shoot his favorite works, and find a balance between making money and hobbies.
So what Jing Yu was thinking about was the rationality of Che Kaijun's proposal.
Calculated with an investment of 70 million in Second Five, if the final box office can reach 6.7 billion, about 20 million people will need to watch the movie, that is, the box office will be divided into more than 200 million, and the return on investment will be three times.
If after Qingyun goes online, the two middlemen "cinema and distributor" become the platform "Qingyun", so the share will be high.
But if you want to make a profit of more than 200 million after dividing it, you must have at least 30 million views and plays. However, the unit price of online movies is low, and they are easy to watch. In terms of the expected number of moviegoers, it must be higher on online platforms.
As for the laziness of other users, I won’t talk about it. If a registered account doesn’t want to bother watching videos on a mobile computer, Jing Yu doesn’t think he will go to the cinema to watch movies. It’s even more troublesome, as long as the promotion is in place. , The quality of the work, the reputation is enough. Fans who should buy it will not stop watching it just because you broadcast it on the Internet, or watch it in theaters.
Of course, from the perspective of profitability, it is naturally more cost-effective to broadcast on video sites after it is released in theaters, but generally speaking, it should be only a gap of 20 to 30 million.
But even so, Jing Yu didn't want to gamble.
"I can accept the offer, though."
Cheng Lie was startled by what Jing Yu said, so he quickly winked at Jing Yu.
Che Kaijun had a happy expression.
Jing Yu spoke directly.
"Five centimeters per second can be broadcast exclusively on Qingyun.com, and the split can't be fifty-five, but thirty-seven."
Che Kaijun paused for a moment, then nodded.
This time is not the time to consider profit, how to use Jing Yu's own influence to increase the number of website users is the major issue.
The ratio doesn't matter.
"And... I need a guaranteed profit guarantee." Jing Yu looked at Che Kaijun.
"Guarantee?"
"Based on my current influence and appeal in the industry, I expect the revenue after the release of 5 Centimeters per Second to be more than 200 million. Supply me." Jing Yu looked at Che Kaijun.
Che Kaijun hesitated for a moment, but didn't respond directly. After all, he didn't know what level Jing Yu's Second Five was.
"Finally, 300 million shares, three self-produced dramas promised to be exclusively broadcast on the Qingyun website, and a movie with a speed of 5 centimeters per second. In exchange for 17% of the shares of Qingyun Video."
"17%? Isn't it 15%?" Che Kaijun changed color upon hearing this.
"You have conditions, so I naturally have conditions." Jing Yu took a sip of tea.
"Boss Che agreed, and we can talk about the details later. If you disagree, forget it."
"I need to think about it," Che Kaijun said after thinking for a long time.
After leaving the hotel, Cheng Lie finally couldn't bear it anymore.
"Jing Yu, you are too wasteful, isn't his 17% stake in the video site worth so many of your works?"
Jing Yu's TV series are now copyrighted, but the value of the copyright is linked to the influence of the work.
Jingyu's works can be broadcast on Yunteng and the top three, and can get 6% to 7% of the ratings, and then he can sell overseas copyrights and peripherals to make hundreds of millions of profits.
But when Qingyun is broadcast, who knows if Qingyun.com has enough influence and can it become popular? Once the work fails, it will not only affect the loss of broadcasting rights income of the TV station, but also the loss of subsequent copyright income.
"Don't worry." Jing Yu smiled.
"It won't be a loss."
Jing Yu knew what Cheng Lie meant, but that kind of loss was based on Jing Yu's limited output of works.
For example, if Jing Yu can produce fifty works in his lifetime, it must be a big loss to waste three works on Qingyun and fail to produce the expected income.
But the problem is that the works that Jing Yu can produce are not unlimited, but they are enough for him to shoot for a lifetime.
If you really want to talk about waste, it's more about Jing Yu's time level, and it's not a big problem if you can't play less games to make up for it.
but
"I'll just gamble." Jing Yu looked at Cheng Lie.
"I can't control the operation, publicity, development, and follow-up capital investment of Qingyun website. I also know that I am not the material for the operation of Internet companies, and I have no plans to control Qingyun through various means in the future. I just want to After holding the equity, he is a capable person, and he is able to manage the operation and management of the company. With this premise, Qingyun.com and my work can win the battle of several video sites in the early stage. If so, the 17% shares in the later period will definitely be many, many, three hundred million."
"This industry...has such potential!"
"Each of the top three TV stations has a market value of only tens of billions. Even if Qingyun can grow to that point in the later stage, the 17% equity is only worth more than one billion yuan, which is still the stock value. It is estimated that the real cash will have to shrink. How could it be as many as 300 million as you said!" Cheng Lie said.
If he really wanted to make a lot of money by speculating, Jing Yu might as well engage in futures. It is not impossible to make dozens of times a month, and of course it would be a miserable loss.
For him, if Jing Yu's three works are all of that high quality, let alone a few hundred million income, plus one second five, plus Jing Yu's investment of 300 million real money
If the purchase of broadcasts is insufficient due to the insufficient influence of the Qingyun website, then Jing Yu's loss will also be calculated in tens of millions.
"Human. You always have to take a little risk," Jing Yu said with a smile.
"If you just want to live in a stable area, then our company has hundreds of millions of funds in the bank and low-risk financial management. Let's say less than four points of income a year, and tens of millions of dividends every year. What else are we doing? We can go to the pension. "
"And have you ever thought about what we should do if the film and television industry develops into the world of these video websites in the future? After Yunteng left and became independent, continue to rely on the breath of these video websites? I might as well just join in at this time At least I am a shareholder, if Qingyun develops, the employees of the website, the brats, they will not dare to point fingers at me as a shareholder, just ask for it!" Jing Yu said.
Of course, if Qingyun doesn't develop, then Jing Yu has nothing to do, anyway, he has worked hard, and he won't regret it when the time comes.
Cheng Lie moved his lips, but still resisted persuasion. Jing Yu would listen to him in many things, but he was very assertive in such matters. Anyway, the company's money was basically earned by Jing Yu's ability, so he could spend it as he wanted. money.
"Yes, yes, you are the boss. You have the final say. Anyway, Che Kaijun may not agree to your proposal. He is still very strict about the equity. If you have 17% equity, his estimate will drop. It's about 60%." Cheng Lie also looked away.
The two of them didn't eat enough at the restaurant, so they drove to another local restaurant and had a meal at Hu Chi Hai before going back.
These matters should be discussed with Xia Yining and Yu Youqing. After all, they also share the money on the company's books, but it's not much, and they must be notified how to use it.
On the other hand, after Che Kaijun returned to Qingyun headquarters, he immediately called a meeting of all nine directors of the company.
He originally thought that Jing Yu just wanted to buy tens of millions of shares, but after talking about it, it was a change of more than 17% of the shares.
Moreover, the terms offered by Jing Yu are not bad, at least judging from Qingyun's current situation, these exchange conditions will allow Qingyun to take the lead in the competition of several major video sites next year.
In fact, he had already been moved.
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