Rebirth Begins with a Manga Adaptation

it's late february

The entire spring show has been aired for most of the time.

It has to be said that Jing Yu has brought a lot of benefits to Yun Teng in the past few years. Although no drama of Jing Yu has been broadcast, the main drama of Yun Teng's price season has been firmly occupied since its inception. Looking at the fifth place in the ratings list, compared to the situation where Jing Yu was outside the top ten before Jing Yu came, I don't know how much better.

The TV station industry in Dazhou no longer talks about the six major TV stations, but adds Yunteng into it, and directly calls the seven major TV stations uniformly.

But that's all. Without Jingyu's drama, Yunteng's ratings are still far from the top three TV stations. This season's main drama has a lot of negative reviews on the Internet. It can only be said that everyone thinks it is quite average.

Of course, compared with the previous winter episodes, the quality of the works in the entire spring episode has also dropped a lot. The drama with the highest ratings is the main drama of the season on Imperial TV, and the average ratings are only 6.54% now.

The viewers of Da Zhou's TV series also had an inexplicable feeling in their hearts, that something was missing.

However, viewers of TV dramas in the big week were reluctant to welcome a small surprise on February 23rd.

Eggplant Video began to prepare its self-made love fantasy drama "Star Keeper!" in the second half of last year, and began to broadcast exclusively on the video website.

The screenwriter is Yan Yuanqing, who was known to everyone seven years ago with the movie "Confusion", and the director is also Lu Yiqi, who once directed the masterpiece "Railway Boy" with a ratings of over 7%. There were no hit dramas, and they were getting older. The two also retired from Aurora TV and Xingtong TV respectively. However, the eggplant video revealed the names of their old works in the publicity, and the audience in Dazhou quickly left Memory reminded them.

The drama, which has been promoted for more than half a month, directly slowed down the speed of the eggplant video website on the day of its release on February 23rd.

Jingyu’s previous Rurouni Kenshin Reminiscences and Love Letters can be regarded as a little bit for Da Zhou’s online names to adapt to this mode of watching dramas. Although the price of 2.5 yuan for an episode of Xingshou’s drama is a bit expensive. But As long as the work is good-looking, what is it?

It costs hundreds of dollars to buy a game disc. Even if it is a work that has been broadcast on TV, the video disc is hundreds of yuan, and an episode is 2.5 yuan.

In the Dazhou market, all kinds of manufacturers in the past have cultivated the idea that cultural products are expensive for the people of Dazhou. Therefore, the paid profit model of the video website has been accepted by the audience of Dazhou very quickly.

In this way, a drama can be watched for ten or twenty yuan, which is a price that most people can accept.

Therefore, on the first day of the show's launch, the paid views of the first episode exceeded 700,000, and on the third day, it exceeded 2 million.

At the end of February, before the second episode went live, the number of payments for the first episode of the show reached a whopping 3 million

This achievement has excited the senior management of eggplant.com.

Although it is not as good as Rurouni Kenshin's Memories and Love Letter, each of which has more than 10 million paid views, but what level of work is it, and what level is Xingshou's work?

If every episode can have this kind of broadcast data, and then slowly increase to an average of 4 million broadcast data for each episode after the end, then this TV series can be said to be enough to pay back the eggplant in the network broadcast stage and make a small profit a sum.

After all, with its volume of thirteen episodes, plus the price of a single episode of 2.5 yuan, multiplied by the average payment of 4 million episodes, the revenue from online sales alone is 130 million, and this drama is eggplant. Self-invested dramas do not need to share with others, except for the investment of more than 40 million yuan in drama series and 20 million yuan in promotional expenses, and then calculate the later copyright income.

Eggplant's high-level doors seem to have smelled the smell of money. Could it be that our website has only been online for more than a year and we can achieve profitability?

But at the beginning of March, after the second episode of Star Shou was broadcast on the Internet.

There was a lot of abuse on the Internet.

"Damn, the first episode was so good, why did the second episode turn out to be scumbag quality?"

"The screenwriter of the second episode has a bag of brains, right? The heroine can eat stinky tofu for three minutes, and the storyline lasts for three minutes. I paid nearly 20 cents for watching the heroine eat stinky tofu in tm. Is it orthodox to comment on whether the stinky tofu should be eaten roasted or fried? I won’t buy and eat this kind of thing by myself, so I need her to tell me?”

"Hey, let's watch the third episode. The plot of the second episode is mentally handicapped. Did the screenwriter change?"

"Damn it, I thought Xingshou was a forage in the spring season, but I didn't expect it to be a bowl of poisonous chicken soup. Brothers, let's wait for 5 centimeters per second in half a month."

"Yan Yuanqing is old too! After all, he is in his fifties, and his thinking cannot keep up with the times. Many plots and plots were novel ten years ago, but now they are routines."

"But one thing to say, the first episode is really good. The plot is tense, the rhythm is perfect, and the special effects are well combined. Why is the second episode so overwhelmed?"

"That's needless to say? If the first episode is not better, how can you trick people into ordering the second episode? But forget it, although it feels mentally handicapped, it's okay. The dramas of the six major TV stations this season are even more mentally handicapped. It's all a routine .”

"I hope the scum quality of the second episode is temporary, and the third episode of this show will return to the surprise of the first episode."

"Could 5 centimeters per second be the light of spring!"

"Five centimeters per second is not a TV series, but a movie. Let alone the spring show, it should be said to be the light of this year's film industry. During the Chinese New Year, I was disgusted by the few movies I watched. The box office of that kind of movie can break 2 billion. I didn't expect that"

After the second episode of Xingshou was broadcast, there was a lot of negative reviews on the Internet.

The direct impact of the negative reviews is that the number of views of the second episode of Xingshou dropped from just over 3 million in the previous week to a little over 2 million in the second week.

Naturally, there are people on Qing Yun and Ji Xun's two rival websites analyzing the data of the show Eggplant Video.

Jing Yu is naturally also paying attention

To be honest, it is already impressive to have a few million paid for an episode.

After all, many people use one account for the whole family. Although there are only a few million paid accounts, the number of people who have actually seen this work may be more than ten million.

Only one drama has exposure, and many people know about it, so the subsequent copyright and peripheral value must not be low. Just like Jingyu's novel website in his previous life, a small website can solve the problem of piracy, but a large website can't. How is it possible? It can only be said that what the big novel websites want is for the work to be disseminated through more channels, so that more people can know about this work, so as to maximize the copyright value of the novel, deliberately sacrificing all other benefits in the process.

"It feels like Da Zhou, doing these things is really smooth beyond expectations!" Jing Yu sighed.

In his previous life, it was extremely difficult for a piece of software, no matter what type of software, to get paying users to millions or tens of millions.

Because netizens are the remnants of the free era, and they are used to free. It’s not that he is reluctant to part with the money, but that what was originally free has become a charge. He feels that he has been cut off by the website. It will not spend money to be cut by the website, but Dazhou's network does not have this kind of era, so it is easy for everyone to accept paying for eggplant or Qingyun. There are hundreds of millions of users who are willing to pay for 30 million users. In Yu's previous life, those Internet companies must be envious of the data.