Rebirth: From catering group to world’s richest man

These days, the liquor market is quite chaotic, with all kinds of monsters dancing around. All kinds of messy liquor manufacturers have no moral integrity. In order to sell more of their own liquor, they brag about how awesome their liquor is. Among them, they brag the most. Blowing their wine has aphrodisiac properties.

During this period, there is only one highlight in the promotion of various kinds of wine, such as Sanbian wine, Sea Dog Biante tonic wine, Deer Turtle wine, Male Silkworm Moth health wine, which is aphrodisiac!

Even Maotai and Wuliangye will promote a certain type of their liquor as having aphrodisiac properties.

The most well-known brand among them is Jinjiu. Jinjiu has been launched since 1989. When it was launched, it promoted that it contained a lot of aphrodisiac Chinese medicinal materials. An advertisement said,”Although Jinjiu is good, don’t drink too much!” CCTV broadcast the slogan, which was obscene but also had a hint of meaning. It was similar to”It’s good for him and I’m good”, which really helped this brand occupy a certain market.

Even thirty years later, the brand still exists.

However, Lin Shen disdains to play this kind of side ball, and this kind of���Too many side balls are not good for future development.

There is another reason. After all, the market for this kind of wine that promotes aphrodisiacs is limited, because no one will buy and drink aphrodisiac wine every day. Doesn’t this clearly tell others that you are not good at that? Who do you see buying boxes of Sanbian wine at home every day? Did you see someone giving away three whips of wine?

This is why aphrodisiac wine has never been able to dominate the liquor market in any era.

Lin Shen has taken a completely different path from these marginal liquors. They promote it in a vulgar way, while Taibai Xianjiu Jiuxian Collection promotes it in a high-end way. The higher-end and more elegant the promotion, the better.

This is why Lin deeply knows that the current liquor market is in chaos and must do the opposite.

Because consumers are all about aphrodisiacs, and if one suddenly comes with a fairy spirit, it will easily become popular.

In the previous life, in the next few years, the three types of wine that would be popular all over the country, Qinchi wine, Kongfujia wine, and Kongfu banquet wine, when they promoted them, they promoted them to the high end, crushing all liquors. (Kongfujiajiu and Kongfuyanjiu are not made by the same manufacturer.)

You can tell by looking at their advertising slogans.

The advertising slogan of Qinchi Liquor is”The fragrance of the dreamland floats thousands of miles away. It belongs to me, Qinchi Wine, forever green, and Qinchi forever.” (Qinchi Liquor is packaged in green) The advertising slogan of Kongfujia Liquor is”Thousands of Miles Away” I’m looking for you, Kongfu Family Wine makes people homesick.”

The advertising slogan of Kongfu Banquet Wine is more high-end.——”Drink wine at Confucius’s banquet and make a fuss about the world.”

So Lin Shen seized this opportunity first and packaged Taibai Xianjiu into a high-end and elegant liquor.

Moreover, Taibai Xianjiu was already influenced by Li Taibai and had its own style.

Lin Shen also designed the Jiuxian Collection. an advertising slogan——”A poem, a fight of wine, a high song, a sword to the end of the world!”

Of course, this slogan was copied and pasted by Lin Shen secretly from a later mobile game, but it just fits the temperament of Taibai Xianjiu. It is poetic and romantic.

…………

Taibai Xianjiu was fully launched on the market, and the winery’s salesmen worked non-stop to promote Taibai Xianjiu everywhere.

Thanks to Lin Shen’s advertisement on the TV station, many merchants are still willing to try Taibai Xianjiu, instead of driving them out without hearing a few words like before.

Most merchants prefer to only sell ordinary Taibai Xianjiu and Jiuxian Collection series with a retail price of 7 yuan, but they are still hesitant because the price is slightly higher.

At this time, the level of sales ability is revealed. A salesperson who is quick-witted and eloquent can use his sharp tongue to speak like a lotus, or he can drag the person in charge to pour wine on the wine table and drink him down. You can also negotiate and place an order.

Anyway, these days, the level of sales ability is sometimes directly proportional to the amount of alcohol consumed.

Of course, there are also grand bosses who are interested in Taibai Xianjiu in TV commercials. They buy a bottle and take a sip. They are immediately impressed by the mellow aroma of the wine and are immediately willing to pay for it.

At this moment.

Taibai Xianjiu Winery also welcomed a group of dealers who came to the winery for inspection after watching the advertisement on TV.

These people were attracted by the unique advertisement of Taibai Xianjiu and came here to inspect it.

Then it will be decided whether to distribute Taibai Xianjiu.

Any dealer who has the ability to sell liquor has extraordinary strength, and most of them specialize in selling tobacco and alcohol.

Lin Shen asked Yan Xinhuo to arrange for these people to stay in a large hotel in Fengxian District at noon to take care of the food.

These dealers are not surprised. No matter which winery they go to inspect, there are these items of treating guests to dinner, sometimes foot washing and massage, and even some special items.

The group company will reimburse the lunch banquet, and the dealers will be treated to the best meals.

However, when you eat, you need to drink. To drink, naturally you have to drink the liquor produced by Taibai Xianjiu Distillery.

This is also an opportunity for dealers to inspect Taibai Xianjiu.

There was a table full of dishes, but the wine hadn’t been served yet. There were only a few bottles of drinks on the table. A dealer couldn’t sit still and said,”What’s going on? There’s only dishes but no wine? Where’s the wine?””

“Could it be that I can’t take it?”

“You won’t just fill the bottle of Taibai Xianjiu with Maotai wine and serve it to the table to fool us, right?”

“There is a possibility that the product is wrong. We will not be fooled easily.”

“Director Yan, where’s the wine? Seeing how well you did it on TV, are you now a baby?”

Yan Xinhuo naturally came to accompany this group of people in person. After all, if he can capture them, the early stage will be much smoother.

Hearing the yelling of these dealers, Yan Xinhuo smiled slightly and said:”Everyone, please be patient, protagonist. Son, of course he will appear later.”

Then, Yan Xinhuo clapped his hands, and a waiter who was accompanying him in the lobby immediately walked out of the door.

After a while, seven or eight waiters, each holding a bottle of wine in their hands, walked into the box.

A total of eight bottles of beautifully packaged wine Liquor was placed on the wine table.

Two bottles of Kuangxian wine retailed for 158 yuan, three bottles of Jianxian wine costed 58 yuan, and three bottles of Shixian wine sold for 28 yuan.

Seeing the three beautifully packaged wine boxes, these dealers had already seen them. It’s amazing, but the packaging is good, which doesn’t explain the problem.

“Everyone, these are the three wines from our Taibai Xianjiu Distillery Jiuxian Collection Series. You can unpack them and take a look first. Yan Xinhuo said.